ANER SELAAcademic Curriculum Vitae JuneDepartment of MarketingWarringt - PDF document

1 1 ANER SELAAcademic Curriculum Vitae J
1 ANER SELAAcademic Curriculum Vitae JuneDepartment of MarketingWarrington College of Business267 StuzinHall, University of FloridaGainesville, FL 32611Tel: (352) 273Email: Download papers at https://sites.google.com/view/anersela/home Academic Positions Associate Professor of Marketing(tenure, University of Florid(2016 ducation Ph.D., BusinessStanfordUniversity Expertise Journal Publicationsdenotes Park, Sang Kyuand Aner Sela (2020) “Product Lineups: The More You Search, he Less You Find,” Journal of Consumer Research, 47 (June), 40Sela, Aner, Liat Hadar, Siân Morgan, and Michal Maimaran 2 Press coverage: New York Times, NPR, USA TodayForbesWinner, Research Promotion Initiative Award, University of FloridaThomadsen Raphael, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir, and Wendy Wood (), “How Context Affects ChoiceCustomer Needs and Solutions(84). Sela, Aner, Jonah Berger, and Joshua Kim, “How SelfControl Shapes the Meaning ofChoice,” Journal of Consumer Research(December)Lead Article Simonson, Itamar, Aner Sela, and Sanjay Sood (2017),“PreferenceConstruction Habits: The Case of Extremeness Avoidance,” Journal of the Association for Consumer Research, 2 (4). (Special issue: The HabitDriven Consumer)Press coverage: UCLA Anderson Reviewla, Aner and Robyn A. LeBoeuf(2017),“Comparison Neglect in Upgrade Decisions,” Journal of Marketing ResearchAugustPress coverage: Huffington Post, Forbes, Boston GlobeBeauchaineTheodore P., Itzhak BenDavid, and Aner Sela (), “Attentiondeficit/hyperactivity disorder, delay discounting, and risky financial behaviors: A preliminary analysis of selfreport data,” PLOS ONE. (equal authorship)Etkin, Jordan and Aner Sela (201), “How Experience VarietyShapes PostPurchase Product Evaluation,”

2 Journal of Marketing Research53 (Februar
Journal of Marketing Research53 (February)Sela, Aner, Itamar Simonson, and Ran Kivetz (2013), “Beating the Market: The Allure of Unintended Value,” Journal of Marketing Research50 (December, 691705Press coverage: The Marker MagazineSela, Aner and Jonah Berger), “How Attribute Quantity Influences Option Choice,” Journal of Marketing Research, 49 (December)Press coverage: MSI SelectionsSela, Aner and Jonah Berger (2012), “Decision Quicksand: How Trivial Choices Suck Us In,” Journal of Consumer Research(August)Best Paper AwardFinalistJournal of Consumer ResearchPress coverage: Wired Magazine, Wall Street Journal, The Guardian, Forbes, The Atlantic, Scientific AmericanSela, Aner, S. Christian Wheeler, and Gülen SarialAbi(2012), “’We’ are Not the Same as ‘You and I’: Causal Effects of Minor Language Variations on Consumers’ Attitudes Toward Brands” Journal of Consumer Research, 39 (October 3 Simonson, Itamar and Aner Sela (2011), “On the Heritability of Consumer Decision Making: An Exploratory Approach for Studying Genetic Effects on Judgment and Choice,Journal of Consumer Research, 37 (April), 951Press coverage: The Times, Time Magazine, The Atlantic, Daily TelegraphSela, Aner and Baba Shiv (2009), “Unraveling Priming: When Does the Same Prime Activate a Goal versus a Trait?Journal of Consumer Research, 36 (October), 418Sela, Aner, Jonah Berger and Wendy Liu (), “Variety, Vice, and Virtue: How Assortment Size Influences Option Choice,” Journal of Consumer Research, 35 (April)The first two authors contributed equally.Press coverage: Los Angeles Times, Boston Globe Invited Publications Sela, Aner (2018), “Why we hate making financial decisions and what to do about,” The Conversation(https://theconversation.com/whyhatemakingfinancialdecisionsandwhatabout Under Review/Revision and Working Paper

3 s Song, Camillaand Aner Sela, “Phon
s Song, Camillaand Aner Sela, “Phone and Self: How Smartphones Influence SelfExpressive Choiceand Uniqueness Seeking,” Under 2ndround review, Journal of Marketing ResearchPark, Sang Kyu, Yegyu Han, and Aner Sela, “Alexa, I Want It: How Conversational Agents Shape Consumer Decisions,” revising for invited resubmission, Journal of MarketingWang, Xiangand Aner Sela, “Roads or Rome? How Product CategorizationShapesAttribution of Choice Difficulty,” under reviewSong, Camillaand Aner Sela, “How Smartphones Shape Choice’s Meaning,” working paperSong, Camillaand Aner Sela, “Smartphones and the True Self: How Technology Influences Disposition Expression,” working paperKuporDaniella M., Aner Sela, and Zakary L. Tormala, “Strength in Disagreement: When Failing to Persuade Others Increases Attitude Certain,” working paperSela, Aner and Itamar Simonson(2017), “The Feeling of Preferenceworking paperhttps://ssrn.com/abstract=3384177 . Sela, Aner and Michal Maimaran (2012), “VarietySeeking as a Preference Strength Signal,” working paperhttps://ssrn.com/abstract=1884439 . 4 SomeResearch in Progress AI andVarietySeeking (with Sang Kyu Park, Xiang Wang, Minzhe Xu, and Yang Yang)Preference for authenticity (with Felipe Affonso)Social marginalization and consumer behavior (with Soo Yon Ryu) HonorsAwards, and Fellowships MSIScholar, Marketing Science Institute(Awarded biennially to recognize “the most prominent marketing scholars in the world”.)Ranked among Top 0 most productive marketing authors, 2013 & AMA DocSigResearch Promotion Initiative AwardUniversity of FloridaUniversity Term ProfessorshipUniversity of FloridaBest Paper AwardfinalistJournal of Consumer ResearchMBA Teacher of The Year Award, University of FloridaOutstanding Reviewer Award, Journal of Consumer ResearchMSIYoung Scholar, Marketing Science I

4 nstitute(Awarded biennially to the “
nstitute(Awarded biennially to the “most promising young scholars in marketing”.)Excellence Award for Assistant ProfessorsUniversity of FloridaAMAShethConsortium FacultyFellow, 2021 AMAShethDoctoral Consortium Fellow, 2009 Lieberman Fellowship, Stanford UniversityAwarded to 9 graduate students at Stanford University, across all disciplines, in recognition of outstanding scholarship, teaching, and potential for academic leadershipStanford GSB Interdisciplinary Research GrantSolomon Fellowship in Business, The Hebrew University of Jerusalem, 2005Magna Cum Laude Graduate, The Hebrew University of Jerusalem Invited Talksand Colloquia Bocconi UniversityColumbia Business SchoolCornell University (x2)Dartmouth CollegeDuke University Harvard Business School(x2)IDCArison Business School (x2)London Business School(x2)Northwestern University (Kellogg Marketing Camp) New York UniversityOhio State UniversityRice UniversityTel Aviv UniversityUC Riverside San DiegoUniversity of Chicago BoothCDRUniversity of Chicago BoothMarketingUniversity of FloridaUniversity of HoustonUniversity of MiamiUniversity of Pennsylvania Wharton(x2)AustinUniversity of WisconsinMadison 5 Proceeding Publications Park, Sang Kyu and Aner Sela(201“Threshold Escalation in Product Lineups,” Advances in Consumer ResearchAffonso, Felipe M. and Aner Sela (2019), “Beyond Striving: On Maximizing, Choice Disfluency, and Regulatory Fit,” Advances in Consumer ResearchSela, AnerJonah Berger, and Joshua Kim (2017),How SelfControl Shapes Inferences fromChoice,” Advancesin Consumer Research45.Sela, AnerSiân Morgan, and Michal Maimaran (2017)Assortment Variety and Perceived Expertise,” Advances in Consumer ResearchNardiniGia and Aner Sela (2017)When Simplified Choices Backfire: TheRole of a Maximizing Mindset,” Advances in Consumer ResearchSela, Aner and Itamar Simonson (2016), “The Feel

5 ing of Preference,” Advances in Con
ing of Preference,” Advances in Consumer ResearchEtkin, Jordan, and Aner Sela(2015), “How Experience Similarity Shapes Product Evaluation,” Advances in Consumer ResearchSela, Aner, Itamar Simonson, and Ran Kivetz (2013), “Beating the Market: Competitive Mindset and the Allure of Unintended Value,” Advances in Consumer ResearSela, Aner and Jonah Berger (2013), “On Metacognition and Culture,” Advances in Consumer ResearchSela, Aner, Jonah Berger, and Gia Nardini (2013), “Getting Mired in Simple Decisions: The Role of Shrinking Attribute Weight Variance,” Society for Consumer Psychology Winter Conference ProceedingsSela, Aner and Michal Maimaran (), “Variety as a Preference Strength Signal,Advances in Consumer ResearchSela, Aner and Itamar Simonson (2013), “By Tradeoff or by Criterion: BottomUp Construction of Constructive Decision Rules,” Advin Consumer ResearchSela, Aner and Jonah Berger (2012), “Getting Mired in Simple Decisions: The Role of Shrinking Attribute Weight Variance,” Advances in Consumer ResearchSela, Aner and Jonah Berger(2011), “Attribute Quantity and Option Choice,” Advances in Consumer Research, 38.Sela, Aner and Jonah Berger(2011), “Decision Quicksand: When Trivial Choices Suck Us In,” Advances in Consumer ResearchSela, Aner, Itamar Simonson, and Ran Kivetz (20), “Negative Effects of Explicit Customization on Perceptions of Opportunity,” Advances in Consumer ResearchSimonson, Itamar and Aner Sela(2010)On the Heritability of Choice, Judgment, and “Irrationality”: Are People Born to Live on the Edge or in the Mainstream?”Advances in Consumer ResearchSela, Aner and Christian Wheeler (20), “You and We: Causal Effects of Minor Language Variations onBrand Perceptions,” Advances in Consumer ResearchSela, Aner, Jonah Berger and Wendy Liu (2009), “V

6 ariety, Vice, and Virtue: How Assortment
ariety, Vice, and Virtue: How Assortment Size Influences Option Choice,” Advances in Consumer ResearchSela, Aner and Baba Shiv (2008), “The ActivationStriving Model of Construct Activation: Predicting Goal vs. Trait Activation from Priming,” Advances in Consumer Research 6 Sela, Aner and S. Christian Wheeler (2008), “You and Us: Causal Effects of Language Use and Relationship Status on Consumers’ Perceptions,” Advances in Consumer Research Papers Presented at Conferences Smartphones and the True Self: How Technology Influences Disposition ExpressionACRconference (presented by Camilla Song)Phone and Self: How Smartphone Use Influences Unique ChoiceSCP conference(presented by Camilla Song)Roads or Rome? How Product CategorizationShapesAttribution of Choice DifficultyACR conference. (presented by Xiang Wang)Alexa, I Want It Now: How Conversational Agents Shape Consumer DecisionsACR conference. (presented by Sang Kyu Park)Phone and Self: How Smartphones Influence SelfExpressive ChoiceACRconference(presented by Camilla Song)Alexa, I Want It Now: How Conversational Agents Shape Consumer DecisionsMarketing Scienceconferencepresented by Sang Kyu ParkPhone and Self: How Smartphones Influence SelfExpressive ChoiceInvitational Judgement and DecisionMaking Winter Symposium, Snowbird, UT.“Threshold Escalation in Product Lineups,”ACR, Atlanta, GA. (presented by Sang Kyu Park)Beyond Striving: On Maximizing, Metacognition, andGoal PursuitACR, Atlanta, GA. (presented by Felipe M. Affonso)“Threshold Escalation in Product Lineups,”Invitational Judgement and DecisionMaking Winter Symposium, Snowbird, UT.“Threshold Escalation in Product Lineups,”BDRM, Boston, MA. (presented by Sang Kyu Park)How SelfControl Shapes the Meaning ofChoice,” SPSP, Atlanta, GA(presented by Jonah Berger)How SelfControl Shapes the Meaning ofChoice,” Invitati

7 onal JACRConference on SelfControl and M
onal JACRConference on SelfControl and Motivation, Miami, FL.How SelfControl Shapes the Meaning ofChoice,” ACRSan Diego, CASession chair (Illusions of DiagnosticityVariety as an Expertise Signal,” ACRSan Diego, CAOn the Relationship Between Assortment Variety and Category ExpertiseSCPSan Francisco, CANot My Type: Why Affective DecisionMakers Are Reluctant to Make Financial DecisionsSCPSan Francisco, CA(presented by Jane J. Park) 7 “Comparison Neglect in Upgrade Decisions,” Triennial Invitational Choice Symposium, Lake Louise, AB, Canada. “Thinking versus Feeling: The Effect of Metacognitive SelfBeliefs on Financial Decision Avoidance,” Winter DecisionMaking Symposium, Las Vegas, NV.“The Feeling of Preference,” ACR, New Orleans, LA.Session chair (Illusions of Preference Construction) On Metacognition, Culture, and SelfControl,” MSI Young Scholars conferencePark City, UT (invitational).How Experience Variety Shapes ProductEvaluation,” Marketing in Israel Conference, Israel (invitational).“How Experience Similarity Shapes Product Evaluation,”ACR, Baltimore, MD.On Metacognition and Culture,” Summer DecisionMaking Symposium, WashingtonBeating the Market: The Allure of Unintended Value,” ACR, Chicago, IL.Session cochair (Consumer Mindsets)On Metacognition and Culture,” ACR, Chicago, IL.“The Tradeoff Effect: How Comparisons Shrink Attribute Hierarchy,SCP, San Antonio, TX“Variety as a Preference Strength Signal,ACR, Vancouver, BC.Session cochair (Variety)By Tradeoff or by Criterion: BottomUp Construction of Constructive Decision Rules,” ACR, Vancouver, BC.“Decision Quicksand: Getting Mired in Simple Decisions,” BDRMBoulder, CO.“Less is More: Variety as a Preference Strength Signal,SCP, Las Vegas, NV.Session cochair (Variety)“Decision Quicksand: Getting Mired in Simple Decisions,&#

8 148; SCP, Las Vegas, NV.Variety as a Pre
148; SCP, Las Vegas, NV.Variety as a Preference Strength Signal,Summer DecisionMaking Symposium, Las Vegas, NV.“Getting Mired in Simple Decisions: The Role of Shrinking Attribute Weight Variance,” ACR, St. Louis, MO. Session cochair (Choice Difficulty 2.0)“Decision Quicksand: When Trivial Choices Suck Us In,” Summer DecisionMaking Symposium, Las Vegas, NV.“Decision Quicksand: When Trivial Choices Suck Us In,” SJDM, St. Louis, MO.“Attribute Quantity and Option Choice,” ACR, Jacksonville, FL.“Decision Quicksand: When Trivial Choices Suck Us In,” ACR, Jacksonville, FL. Session cochair (New Frontiers in Metacognition) 8 “Negative Effects of Explicit Customization on Perceptions of Opportunity,” ACRPittsburgh, PA. Session chair (Customization and Consumer Choice)“You and We: Causal Effects of Minor Language Variations on Brand Perceptions,” ACR, Pittsburgh, PA. Session chair (Effects of Minor Language Variations on Consumer Persuasion) “On the Heritability of Choice, Judgment, and “Irrationality”: Are People Born to Live on the Edge Or in the Mainstream?” ACR, Pittsburgh, PA. (presented by Itamar Simonson)“Priming and the Choice Context: The Interplayof Priming and Context EffectsSCP, San Diego, CA. “The Dual Role of Product Attributes in Option Choice,” SJDM, Chicago, IL.“Variety, Vice, and Virtue: How Assortment Size InfluencesOption Choice,” ACRSan Francisco, CA. Session cochair (Justification and Choice)“Priming and the Choice Context: TheInterplay of Nonconscious Goals and Context EffectsMarketing Brown Bag Seminar, Stanford Graduate School of Business “Variety, Vice, and Virtue: How Assortment Size Influences Option Choice,” SJDMLong Beach, CA. Teaching and Mentoring Social and Consumer PsychologyPhD Seminar (2017presentBrand Management(MBA, pres

9 ent; EMBA, 2019presentMBA Teacher f The
ent; EMBA, 2019presentMBA Teacher f The Year AwardMarketing Strategy DBA Seminar (2019presentNew Product Development(BS, MSc, Doctoral Committees (University of Florida):Soo Yon Ryu (Chair)Sang Kyu Park (ChairHKUST, 2021 Camilla Eunyoung SongChairCity University of Hong Kong, 2021Xiang WangMinzhe XuFelipe MAffonsoLana NanJaneJeonginParkChairCity University of Hong Kong, 2018 Gia NardiniUniversity of Denver, 2016 Cammy CrolicUniversity of Oxford, 2016Binyamin Cooper Carnegie Mellon University, 2020 9 Trevor FoulkUniversity of Maryland, 2017Andrew WoolumUNC, 2017 Service Journal of Marketing ResearchAssociate Editor (2021present) Editorial Review Board member (2014presentJournal of Consumer ResearchEditorial Review Board member (2014presentACRonferenceProgram Committee (2012ssociate Editor (2017)Competitive Paper Review Board (2013Doctoral Symposiumfaculty (2014AsianPacific Program Committee (2015)SCPonferenceResearch Skills Workshop CoChair (2020)Program Committee(2013presentDoctoral Symposiumfaculty (2015Winter AMA conferenceMidCareer Workshop CoChair (2018) BDRM ConferenceProgram Committee(2020)CBSIG ConferenceProgram Committee (2019)hoc reviewer for:Management ScienceJournal of Experimental Psychology: GeneralJournal of Consumer PsychologyJournal of RetailingJournal of Economic PsychologyInternational Journal of Research in MarketingInformation Systems ResearchAppetiteEuropean Journal of MarketingSCP Dissertation CompetitionIsrael Science Foundation, Research Grant Council (RGC) of Hong Kong, ACR conference, SCP conference, SJDM conferenceService aUniversity of Florida:Graduate Council member (20presentFaculty Advisory Committee(2020presentPhDoordinatorepartmentof Marketing(2015presentCollege of Business Ph.D. Committee (2015presentUniversity Compensation Committee (2016University Land Use & Facilities Planning Committee (College of Business Specialized Graduate Programs Committ