PDF-[READ] - The Art of Executive Appearance: 5 Simple Ways to Impress on Camera and Inspire

In dealing with communications skills and public speaking people dont always pay sufficient attention to their appearance For the most part books on giving interviews or talks even TED talks discuss going from a small idea to a passionate theme refining it in writing practicing it and then confronting the audience with the best bravura you can muster While this is essential it is only half the story The greatest value in reading The Art of Executive Appearance is in how much business it can can generate for you Your appearance on camera can raise or lower your companys stock It can help you form partnerships An executive who exudes confidence and authority creates a much stronger and more profitable brand Here is how the book starts When the thick soundproofed doors of the television studio are swung open for you and as you step towards the set the chilled air and the sweltering lights stop you in your tracks Your breathing gets heavier and the celebrated butterflies begin twirling in your gut Thats when crazy thoughts start spinning in your head what will they think of me Is my sweat already showing Five benchmark guidelines highlight the role that your appearance plays if that is you dont want your message to get lost This books unique granular approach doesnt leave much to chance It provides a powerful yet easy stepbystep guide for leading executives and aspiring professional who want to appear on camera 1 Choose the right attire for men for women what works what doesnt 2 Develop color consciousness black and white safe colors hot colors and patterns power colors 3 Yes you really need makeup an overview of makeup for men for women keeping it clean 4 Use body language to your advantage what smile is appropriate How do I handle eye contact 5 Quick tips to boost your confidence and avoid stage fright create natural energy The author distills from years of camerafacing anchoring of news and special reports on CNBC MSNBC and other networks And from over a thousand interviews conducted the author has seen every conceivable mistake committed by the interviewees Its never wise to think you can wing it or do onthego improvisations Instead grab a copy of this book and meet your new persona. 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