PPT-Traditional Advertising Media

Chapter Objectives After reading this chapter you should be able to Describe the four major traditional advertising media newspapers magazines radio and television Discuss the strengths and weakness for each of the following major traditional advertising media newspapers magazines radio and television. Abhishek Kar, . Ish. . Dhand. , . Partha. Paul, . Swapnika. Reddy. `. Major Issues: Reaching the Unreachable. Conventional and Non conventional Media forms. Advertising Media Discourse. Which Medium to use?. Chapter Objectives. After reading this chapter you should be able to. :. Describe the major factors used in segmenting target audiences for media planning purposes.. Explain the meaning of reach, frequency, gross rating points, target rating points, effective reach, and other media concepts.. MAGAZINE MEDIA OFFER A WELCOMING ENVIRONMENT IN AN AD BLOCKING ERA. The proliferation on channels equates to more opportunities for brands to reach consumers. However, consumers are becoming increasingly negative to commercial messages with the rise of . APAN 2016 Annual Conference. 14. th. January, Lisbon. Brian Jacobs - BJ&A Ltd. . Efficient communications. Lessons from 1895; 1947; 1984 and 2015. Introduction. The more things change... A few facts. 14. ©2012 . Cengage. Learning. All Rights Reserved. . No Wires Means New Rules. New technologies are changing digital/interactive advertising opportunities:. WiFi became popular in 2004 because it provided wireless Internet access connections reaching out about 300 feet.. . PROMOTION. MEANING OF ADVERTISING. It has originated from . Latin. word . ‘. adver’. which means . ‘to turn the mind toward’. .. Dictionary. meaning of the term is . ‘to give. . public notice or to announce publicity. . Marketing. Notes (4.02). Can win points or candy. With a partner or by self; first to find correct answer wins. I will call out questions at random; first to raise hand gets to answer. . 4.02 Objectives. A form of communication that influences an individual to purchase something.. Branding. What is Branding?. The promotion of consumer awareness of a particular brand of goods or services.. Is advertising really effective?. Canada.”. Canadians Trust Traditional News Media. Newspapers remain a trusted advertising source globally. Canadians view advertising positively. Traditional media advertising trusted. Trust in the traditional news media still very strong in Canada. . Marketing. Notes (4.02). Can win points or candy. With a partner or by self; first to find correct answer wins. I will call out questions at random; first to raise hand gets to answer. . 4.02 Objectives. industries. ADVERTISING MEDIA. Channels of communication:. Print Advertising/Publications. Broadcast Advertising. Direct-Mail Advertising. Online Advertising . (3.04). Out-of-Home Advertising. Specialty Advertising. Campaign Planning: Meaning and Features. Campaign : Series of advertisements having a common theme. For long time—4 months, 6 months, 1 year. Common Theme. Continuity. Definite objective. Procedure. THE CREATIVE BRIEF. A document that is given to the creative team to help in their planning of the message execution. A creative brief includes the information such as . Product information. Target audience. Chapter 16. 16-. 2. Learning Objectives. Local market characteristics that affect the advertising and promotion of products. The strengths and weaknesses of sales promotion and public relations in global marketing.