PPT-Integrated Marketing Communications and International Advertising

Chapter 16 16 2 Learning Objectives Local market characteristics that affect the advertising and promotion of products The strengths and weaknesses of sales promotion and public relations in global marketing. mcgrawhillcacollegebelch Endnotes 546 Credits and Acknowledgments 560 Name and Company Index 563 Subject Index 568 9780073381091 Advertising and Promotion An Integrated Marketing Communications Perspective George Belch McGrawHillIrwin Gardners Art through the Ages The Western Perspective Volume II with Art Study Timeline Printed Access Card Fred S Kleiner Chapter Objectives. After reading this chapter you should be able to. :. Appreciate the role of marketing communications in environmental (green) marketing and sustainability.. Recognize the principles that apply to all green . Dr. Close. 1. Objectives. To understand:. What Advertising & IBP Actually Are (& what they are not!). the Advertising Communication Model. Audience Classification. Role of Adv. In Business. Role of Adv. In IBP. Integrated Marketing Communications. Introduction to Integrated Marketing Communications. Understanding Promotion. The Promotion Mix. Selecting the Promotion Mix for a Particular Product. Free to share, print, make copies and changes. Get yours at . a producer to potential buyers to introduce the product and push . them to buy during a given period.. Goal: to influence the behavior of the . potential consumer? . Use: all possible means of influencing and. Diyah. . Ayu. . Amalia. . Avina. . D_avina2001@yahoo.com. According to . Shimp. (2003:4), marketing communication can be understood by decomposing two main elements : communications and marketing.. 18. Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. Identify the components of the communication process.. Chapter Objectives. After reading this chapter you should be able to. :. Appreciate the practice of marketing communications and recognize the marcom tools used by practitioners.. Differentiate among the following terms: . 18. Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. Identify the components of the communication process.. and. . Educating. . Customers. . Overview of Chapter . 7. Role of Marketing Communications. Challenges of Services Communications. Marketing Communications Planning. The . Marketing . Communications . Communications . 7e. Clow . & Baack. 2. Skyjacker. Established in 1974. Family business. Manufacturer of suspension lift kits and shocks. 4WD trucks, SUV’s and Jeeps.. Sell & distribute products . Community Manager: Principiante a Experto (Marketing Digital) (Spanish Edition) Integrated Marketing Communications. 14-. 2. Outline. Promotion, marketing communications and IMC defined. AIDA concept. The promotional mix. Direct marketing. Optimal promotional mix. Push and Pull Strategies.