Communications 7e Clow amp Baack 2 Skyjacker Established in 1974 Family business Manufacturer of suspension lift kits and shocks 4WD trucks SUVs and Jeeps Sell amp distribute products ID: 789307
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Slide1
Skyjacker
1
for Integrated Advertising, Promotion & Marketing
Communications
7e
Clow
& Baack
Slide22
Skyjacker
Established in 1974
Family business
Manufacturer of suspension lift kits and shocks
4WD trucks, SUV’s and Jeeps.
Sell & distribute products
internationally
Slide3Lift Kits - Leveling Kits - Strut Kits
3
Slide4Chevy / GMC
Dodge Ford Honda International
Isuzu
Jeep
Mazda
Nissan
Toyota
Skyjacker
extensive line of products
for
Year models range from 1955-Present
4
Slide5Full service agency
Marketing researchLarge format printingVinyl graphicsAll advertisements leave print ready
5
In-House Marketing Department
Lee McGuire, Director of Marketing & Operations
Skyjacker
marketing team hard
at
work
Slide6Channel members
AdvertisingPoint-of-purchase displaysTrade promotionsConsumersAdvertisingConsumer promotionsEvent marketing
6
Integrated Marketing
Slide7Trade Print Advertising
7
Advertising in:
Accessories
Today
DCI
Specialty Automotive
PWA
Off-Road Industry
Pro-Pickup Magazine
Slide8Skyjacker
Dealers
Warehouse Distributors
LEVELING KIT MERCHANDISER
Skyjacker provides Point-of-Purchase Items for dealers
Reach traditional and non-traditional 4WD Jobbers
8
support for
Slide9Trade Point-of-Purchase Displays
9
Counter/Wall Catalog Display Holder
Consumer Catalogs
Authorized Dealer Decals
Indoor & Outdoor Banners
Slide10MPMC Media Trade Conference Los Angeles, CA January 19-21
Easter Safari Moab, UT March 29-April 24 Wheel Jamboree Nationals Bloomsburg, PA July 9-11PA Jeep Show York, PA July 17-18
Carlisle Truck Nationals Carlisle, PA August 6-8
Off Road Expo Pomona, CA October 8-10
SEMA Las Vegas, NV November 2-5
Trade and Consumer Shows
10
Slide11SEMA Trade Show
Largest Automotive After-Market Trade Show
Las Vegas Convention Center
30x50 display, 2-story booth with display vehicles
11
Click on photo to see a video about the SEMA trade show and what Skyjacker sells.
Slide12Consumer Target Market
Mostly males ages 18-34
Hunters
Commercial/Industrial trucks
Off-Road enthusiasts
Active/Extreme sports
12
Slide13Consumer
Advertising
13
Celebrity Spokesperson
Willie Robertson
Duck Dynasty
Slide14Consumer Website Advertising
14
Advertising on:
Offroad.com
4x44u.com
Truckmoxie.com
Truckworld.com
Catalograck.com
Skyjacker.com
Slide15Consumer Television Advertising
15
Advertising on:
Speed Channel
Spike Trucks TV
Spike
Xtreme
4x4
Outdoor Channel – Buck Commander
ESPN2 – Stacy David’s
Gearz
CORR Racing – Commercials – NBC
A&E – Billy the Exterminator
Billy the Exterminator
Buck Commander
Slide16Consumer
TV
Advertising
16
TV Ads
Slide17Consumer Print Advertising
17
Advertising in:
Four Wheeler
JP
4 Wheel & Off Road
Off Road
4WD Sport Utility
Sportsman's Gear
Off Road Adventures
Dusty Times
Dirt Sports
Trucks
4x4 Builder
Slide18Trade Shows
18
John Godwin of Duck Dynasty talks about Skyjacker.
Slide19Consumer Promotions
Cash Back Rebate
on
Shock and Leveling Kits
19
Slide20Event Advertising/Promotions
20
Off-Road Driver Sponsorships
Carl
Renezeder
- CORR Pro-4, Pro-2
Ross
Hoek
- CORR Pro-4, Pro-2
Scott Taylor – CORR Pro-2
Watch video
Slide21Event Advertising/Promotions
21
Jeep Safari
Moab
, Utah
Slide22In one year sales increased 14%
Continue to gain market share through effective sales Skyjacker has opened a new market in Dubai, which was previously untappedWon SEMA Global Media Award
Marketing Results
22
Skyjacker