PPT-The 10 Marketing & Advertising Issues Every Lawyer Should Know

Panel Presenters Speakers Tiffany Hall Vice President Senior Managing Counsel US Markets at MasterCard Karen Ressmeyer Associate General Counsel Marketing amp Prime at Amazon. Chapter Objectives. After reading this chapter you should be able to. :. Appreciate the role of marketing communications in environmental (green) marketing and sustainability.. Recognize the principles that apply to all green . How do I know what to spend and how to justify it?. Dan Klusman, Northwest Insight LLC. Disclosures. Owner, Marketing and Communications Consultant. S. pouse . is a vascular . surgeon. C. lients . include small businesses, medical practices, smart phone app developers, and higher education . ETHICS IN MARKETING. INTRODUCTION . Ethical marketing is about making marketing decisions that are morally right. The morality of the marketing decision can be seen in any part of marketing including sourcing of raw materials, staff employment and product advertising and pricing. . . Eighth edition. Chapter 10. Marketing and Advertising. . Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved. Modules (1 of 2). Introduction: Marketing and Advertising. 10.1: Marketing Ethics Framework. e: . Tales from the Trenches and Best Practices. Association of Corporate Counsel, Austin Chapter. December 7, 2017. Panelists. Ryan Garcia. : Attorney at Dell, Adjunct Professor at the University of Texas Law School. Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. A form of communication that influences an individual to purchase something.. Branding. What is Branding?. The promotion of consumer awareness of a particular brand of goods or services.. Is advertising really effective?. February 9, 2016. LOUD NOISES!!!. Payne & Fears, PLLC. Larry has a future in politics…. You get what you pay for (or don’t). I’m hurt…real, real bad.. PAYOFF. Unwanted Attention?. Non-Traditional Advertising. Helen Gülgün BÜKÜLMEZ, Esq.. ECEROI.com. . National Speaker on Attorney Marketing. Adjunct Faculty, Chase College of Law (Marketing for Lawyers & Legal Project Management). Attorney at Law (Immigration, Personal Injury) * Hiking Lawyers. Lawyers’ Electronic Advertising: Websites, Blogs, LinkedIn, etc. J. Nick Badgerow Spencer Fane LLP Overview OLD RULE: NO ADVERTISING MODERN RULE: REGULATED ADVERTISING FOCUS ON MODEL RULE 7.1: NOT FALSE OR MISLEADING MARKETING: BRAINSTORMING. TASK . : What is marketing? Complete . the definition . .. The management process through which . g___________. . and . s__________. . move from concept to the . c. ____________. Second edition. Elizabeth Parsons, Pauline . Maclaran. and. Andreas . Chatzidakis. 1. Introduction: How has marketing changed?. A focus on markets, what they are and how they are constituted or shaped.. Chapter 10. Ethical Debates in Marketing. Marketing Ethics : definitions. “standards of conduct and moral judgement applied to marketing practice”. “. the systematic study of how moral standards are applied to . Barham Muhamad - Nasir Ivan. E-commerce Marketing . Almost 42% of Americans plan to shop mostly online in 2017, according to the “2017 Shopping Outlook” survey by PriceGrabber. Another 45% plan to make most of their purchases through a...