PPT-Advertising Chapter 19 Advertising Slogan Quiz

Pick handouts amp get textbook DO NOT WRITE ON TRANSITION HANDOUT With a Partner Review and answer the slogan quiz handout on your own paper or on a new Word document You may use the Internet. Abhishek Kar, . Ish. . Dhand. , . Partha. Paul, . Swapnika. Reddy. `. Major Issues: Reaching the Unreachable. Conventional and Non conventional Media forms. Advertising Media Discourse. Which Medium to use?. ADSlogans Unlimited The Art of Selling. 27/1/15 . Slogans. TP: . Advertisers use slogans to help people remember . products. Bell work: Below is a list of slogans for different brands. Write down as many of the brands as you can.. Presupposition. Presupposition is a necessary PRECONDITION for the processing of communication. It involves the existence of some objects or ideas. Presupposition (2). Here we PRESUPPOSE that there exists something which is as juicy as a fruit.. 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. What makes a business successful?. Get into groups of 3. Discussion 1:. What makes a business successful? . Decide what qualities or principles are important for a successful business. Make a list of these qualities in your groups. Chapter . 8. Effective Advertising and . Sales Promotion. 8.1. . Developing an Effective Advertising Campaign. 8.2. . Marketing Research for Advertising. 8.3. . Developing an Effective Sales Promotion Strategy. Legal standard:. How likely is an ad to mislead a reasonable consumer in a decision to purchase?. Valentine v. . Chrestensen. . (1942). City sanitation ordinance against commercial leafleting. F.J. . The linguistic message. Almost all images, in all contexts, are accompanied by some sort of linguistic message. . Roland Barthes introduced the concept of . anchorage. . . Linguistic elements can serve to 'anchor' (or constrain) the preferred readings of an image: 'to . Lecture Plan. HW2. Exam 1. Prisoner's Dilemma. Empirical Studies of Advertising Effectiveness. Advertising and Media Planning . Definitions. Costs. Upfront Market. Today in Pricing Class. Guest Speaker . A form of communication that influences an individual to purchase something.. Branding. What is Branding?. The promotion of consumer awareness of a particular brand of goods or services.. Is advertising really effective?. Advertising makes the consumer aware of a product or service, creates the desire to purchase the product or service, and results in consumer action. . Why do you think creativity is an important factor in advertising?. Social Media-. Naming Rights-. Chik. -. fil. -. a bowl, . Naming Rights Deals. Superbowl. Ads-a 30s spot cost $4 million in 2014.  . $133,000 a second . 111.3 . million viewer. However. , increases in brand exposure and brand consideration . MARKETING: BRAINSTORMING. TASK . : What is marketing? Complete . the definition . .. The management process through which . g___________. . and . s__________. . move from concept to the . c. ____________.