MARKETING BRAINSTORMING TASK What is marketing Complete the definition The management process through which g and s move from concept to the c ID: 782304
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Slide1
Slide2Slide3MARKETING FUNNY EXPLANATION
Slide4MARKETING: BRAINSTORMING
Slide5TASK
: What is marketing? Complete
the definition .
The management process through which
g___________
and
s__________
move from concept to the
c
____________
.
It includes the coordination of four
e
____________
called the 4 P’s of
marketing
.
www.businessdictionary.com
Slide6Vocabulary
selection
PR –
public
relations
publicity
profitable
promotion
purchase
questionnaire
rivalry
sale
seller
slogan
s
pecial
offer
t
arget
market
a
dvertisement
/advertiser/advertising
b
illboard
b
rand
campaign
c
ommercial
c
ommercial
break
c
ompetition
/
competitive
consumer
/
consumption
g
oods
launch
l
ogo
main
markets
marketplace
Slide7Words with market & marketing
MARKETING
WORDS IN SENTENCES
market potential
market research
market segmentation
market share
market size
market survey
market test
marketing goals
marketing mix
marketing plan
marketing techniques
mass-market product
v
irtual
market
commodity
markets
tock
market
c
onsumer
market
world
market
c
apital
market
s
treet
market
hypermarket
Slide8MARKETING VOCABULARY - definitions:
TERM
MEANING
1.
brand
n. a
particular
make
of
product
- to brand v. -
branded
adj
.
2.
consumer
n.
the
person
who
buys
and
uses
a
product
or
service
- to
consume
v.
3.
cost
v.
to
estimate
the
price
of
making
a
product
-
costing
n.
4.
develop
v. to
create
a
new
product
or
improve
an
existing
one -
product
development n.
5.
distribution
n.
the
delivering
of
products
to
end-users
,
inc.
advertising
,
storing
etc
6.
end-user
n.
the
person
,
customer
etc
who
is
the
ultimate
(
and
so
real
)
user
of
a
product
Slide97
image
n. the concept or perception of a firm or product held by the general public
8
label
n.
small
piece
of
paper
, metal
etc
on a
product
giving
information
about
it
9
launch
v. to
introduce
a
new
product
,
with
publicity
etc
-
product
launch
n.
10
mail order
n.
the
selling
of
goods
by
post - mail-
order
catalogue
n.
11
market
research
n.
study
of
consumers
'
needs
&
preferences
,
often
for a
particular
product
12
packaging
UK
n.
the
wrapping
or
container
for a
product
13
point of sale
n. the place where a product is actually sold to the public -
point-of-sale adj
.
14
product
n.
something
made
to
be
sold
;
merchandise
[
includes
services
] - to
produce
v.
15
public
relations
n.
creation
and
maintenance
of
a
good
public
image
-
public
relations
officer
n.
16
S.W.O.T.
abbr.
strength
,
weaknesses
, o
pportunities
,
threats
Slide10INTRODUCTION TO MARKETING 2.30
4Ps of MARKETING
2.41TOP 30 CLEVER MARKETING IDEAS
Slide11Slide12What is Advertising?
Advertising is p________, n
onpersonal
c
ommunication
f
rom
a
n
i
dentified
s
ponsor
u
sing
m________ m_________ to persuade or influence an a___________.
Slide13WHAT IS ADVERTISING
What is advertising? Is it ____________ truth or is it making things look better than they really are? ____________ lying? Companies pay a lot of money for adverts. Some of the ads you see ____________ magazines look like art. The commercials on TV look like mini movies. Do they really change our ____________ ? Do adverts make you buy things? I think some advertising is a form of lying. Is BMW really “The ____________ driving ____________ ” like they say in their ads? British Airways used to say they were “The world’s ____________ airline,” but had to stop saying it because it wasn’t true. Personally, I get ____________ watching ads on television. They always ____________ a good
programme
. I like ads in magazines. They’re usually ____________ interesting.
Slide14Different
forms
of
advertising
:
TV commercial
s
mall
ad
trailer
p
roduct
placement
s
pecial
offer
endorsement
sponsorship
r
adio spot
billboard
flyer
a
paid
advertisement
on
television
a
paid
announcement
on
the
radio
a
panel for the display of advertisements in public places
a piece of paper that has s
th
printed on it
and
is
given
to many people
A
short
text
in newspapers often used for services
a group of scenes used to advertise a movie
products placed in films or on the media
when a product is offered at a reduced price
a way of advertising products by film stars, sportsmen etc
p
roduct
promotion
paid
for by a company
Slide15Slide16FUNNIEST COMMERCIALS OF ALL TIME
THE HISTORY OF ADVERTISING
IMPROVE YOUR ENGLISH KNOWLEDGE
Slide17Writing
Slogans
Write
a short, catchy slogan to help advertise a new type of
:
sweet
car
chocolate bar
clock
TV
bicycle
skateboard
bag
shoe lamp musical instrument bed chair doll vacuum cleaner face cream
Remember:
You
have
to
think of a good name for your product.
Y
our
slogan must be memorable and to the
point
-
you
want to make the public feel as though they really need to buy your product!
Slide18