PPT-Overview of Integrated Marketing Communications

Chapter Objectives After reading this chapter you should be able to Appreciate the practice of marketing communications and recognize the marcom tools used by practitioners Differentiate among the following terms . mcgrawhillcacollegebelch Endnotes 546 Credits and Acknowledgments 560 Name and Company Index 563 Subject Index 568 Digital marketing overview. Agenda. What is digital marketing?. Pay per click (PPC). How digital marketing evolved. Why are people going online?. What does digital marketing consist of?. Search engine optimization (SEO). Services: IMS360 Group. 85%. . New Buying Paradigm. of . B2B . customers . are doing . internet research before making a purchase!. What are customers thinking and what resources they use?. What challenges are sales facing?. Integrated Marketing Communications. Introduction to Integrated Marketing Communications. Understanding Promotion. The Promotion Mix. Selecting the Promotion Mix for a Particular Product. Free to share, print, make copies and changes. Get yours at . CCX Communications Plans. Measurement and . more…. CEO.CIO Leadership Council; Client Events; . SLX, GSX . and more… . Vision Creation. Storyboarding. Project Management . Best-Practice Sharing. Diyah. . Ayu. . Amalia. . Avina. . D_avina2001@yahoo.com. According to . Shimp. (2003:4), marketing communication can be understood by decomposing two main elements : communications and marketing.. 18. Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. Identify the components of the communication process.. Greg Polit . [ gpolit@iu.edu ]. Dir., Informational and Emerging Technologies. IU Communications. New Tools introduced in 2011. Blogging platform ( WordPress ). Digital Signage ( Four Winds Interactive ). 18. Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. Identify the components of the communication process.. Chapter One. (1). Inas. . A.Hamid. Modern organizations operate through different departments . charged with community relations, government relations, customer relations, labor relations, human resources – both at the corporate level and at the business unit level. Also they have various stakeholders who play a role in achieving the organizations, objectives. . YOUR BUSINESSNSURE ALL YOUR PROJECTS ARE EXECUTED WITH EFFECTIVENESS AND SIMPLICITYAPPLY OUR PASSION AND DEDICATION TO THE SUCCESS OF YOUR BUSINESS INITIATIVESTRETCH OUR BOUNDARIES AND PERFORM WITH IN Integrated Marketing Communications. 14-. 2. Outline. Promotion, marketing communications and IMC defined. AIDA concept. The promotional mix. Direct marketing. Optimal promotional mix. Push and Pull Strategies. Chapter 16. 16-. 2. Learning Objectives. Local market characteristics that affect the advertising and promotion of products. The strengths and weaknesses of sales promotion and public relations in global marketing. Topic . 5 . – Planning marketing communications. Understand the structure of a marketing communications plan. Identify and discuss communications objectives. Examine the different steps used in a marketing communications plan .