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Environmental, Regulatory, and Ethical Issues Environmental, Regulatory, and Ethical Issues

Environmental, Regulatory, and Ethical Issues - PowerPoint Presentation

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Uploaded On 2016-05-04

Environmental, Regulatory, and Ethical Issues - PPT Presentation

Chapter Objectives After reading this chapter you should be able to Appreciate the role of marketing communications in environmental green marketing and sustainability Recognize the principles that apply to all green ID: 304805

regulation advertising ftc marketing advertising regulation marketing ftc communications environmental green claims ethical consumer industry deceptive consumers targeting responses

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