industries ADVERTISING MEDIA Channels of communication Print AdvertisingPublications Broadcast Advertising DirectMail Advertising Online Advertising 304 OutofHome Advertising Specialty Advertising ID: 781453
Download The PPT/PDF document "3.02 Explain advertising media used in..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
3.02
Explain
advertising media used in the sport/event
industries
Slide2ADVERTISING MEDIA
Channels of communication:
Print Advertising/Publications
Broadcast Advertising
Direct-Mail Advertising
Online Advertising
(3.04)
Out-of-Home Advertising
Specialty Advertising
Slide3PRINT ADVERTISING/PUBLICATIONS
PUBLICATIONS:
Materials that are printed on a regular basis
NEWSPAPERS
:
Coupon Ad
Sale Ad
Informational Ad
MAGAZINES
:
Trade
Sports
Special Interest
Entertainment
Slide4ADVANTAGES
DISADVANTAGES
Loyal readership
Can
target
a particular market segment
You can choose the size of the advertisement spaceAlways in the public eyeCost can sometimes be expensive“Shelf life” is shortMust plan months in advanceAds may not be noticeable with all other print
PRINT ADVERTISING/PUBLICATIONS
Slide5BROADCAST
MEDIA and ADVERTISING
BROADCAST/ ELECTRONIC MEDIA
A
ny visual or auditory form of communication using electronic technology
Radio
TelevisionInternet (Pop-Up Ads, Email Ads, Social Media Ads, Banner Ads)BROADCAST ADVERTISING
Forms of advertising on a Broadcast Media
Radio Commercials
Television Commercials
Slide6BROADCAST MEDIA
ADVANTAGES
DISADVANTAGES
Reach
a larger audience
Demonstrates credibility
Gets attention faster than print mediaDemonstrates personalityEXPENSIVE!Needs to grab attention right away or will loose audience (Change the channel)Short time frame (30-45 seconds)
BROADCASTING SPORTING EVENTS/GAMES (3.04)
Blackout Options
: Broadcast of games instead of regular programming
Selling Broadcast Rights
:
Pro teams earn revenue by permitting games to appear on TV
Slide7“You Do”
Create a list of print and broadcast media available in Charlotte
Radio, Newspapers, local Magazines, local TV stations
(List 2 of each of the above categories)
Identify the following:
How often are they published/broadcasted?
Who is the target audience?List 3 sport teams or events that could benefit from advertising on each of the examples you generated from #1Create a visual with all of the above informationPresent to the class
Slide83.02
Explain
advertising media used in the sport/event
industries
Slide9ADVERTISING MEDIA
Channels of communication:
Print Advertising/Publications
Broadcast Advertising
Direct-Mail Advertising
Online Advertising
(3.04)Out-of-Home AdvertisingSpecialty Advertising
Slide10DIRECT MAIL
(3.02/3.04/3.05)
Advertising distributed directly to the potential consumer through the mail
(
Catalogs, Coupon Mailers, Offers and Sales)
ADVANTAGES
DISADVANTAGESAIM MESSAGE TO SPECIFIC CUSTOMERSPhysical reminderCustomer Specific: Address the customerCost: Postage and printing
Time to create and maintain databases
CAN BE CONSIDERED “JUNK MAIL”
EFFECTIVE DIRECT-MAIL MARKETING CAMPAIGNS INCLUDE
A CALL TO ACTION
ENCOURAGING CUSTOMERS TO RESPOND
Slide11OUT-OF-HOME MEDIA
Messages that reaches the customer away from home
(Billboards, Airplane banners, Stadium Signage, Bus Ads)
ADVANTAGES
DISADVANTAGES
Repetitive Viewing
Target specific geographic areaExposure 24/7
Low exposure time
(Blink of an eye)
Mass
Marketing – no target marketing
Slide12SPECIALTY ADVERTISING
Promotional messages on everyday items
Pens/Pencils
Coffee Mugs
Key Chains
Most Awkward Specialty Advertisements
Slide13TRENDS IN ADVERTISING MEDIA
Social Media
Twitter and
Facebook
advertising
Advertising on sports uniforms
NBA just approved for 2012-13 seasonAdapt promotional messages for International Markets Need to know different cultures so not to offendExample: Concert performers
Slide14“You Do”
Create a list of print and broadcast media available in Charlotte
Radio, Newspapers, local Magazines, local TV stations
(List 2 of each of the above categories)
Identify the following:
How often are they published/broadcasted?
Who is the target audience?List 3 sport teams or events that could benefit from advertising on each of the examples you generated from #1Create a visual with all of the above informationPresent to the class