facebook advertising example Why Social Media Marketing is Different Traditional Approach Controls content seen by audience Oneway communication Domineering approach Social Media Approach Emphasizes audience contribution ID: 781881
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Slide1
Social media advertising:
facebook
advertising example
Slide2Why Social Media Marketing is Different
Traditional Approach
Controls content seen by audienceOne-way communicationDomineering approachSocial Media ApproachEmphasizes audience contributionTwo-way communicationDiscussion approach
2
Slide3Define the desired outcome such as:
brand building
increasing customer satisfactiondriving word-of-mouth recommendations
producing new product ideas
generating leads
handling crisis-reputation management, or
integrating social media marketing with public relations and advertising
Slide4At the start
Social Media’s success and evolution grew on
Organic content and reach with other people, and then eventually pages (businesses, organizations, brands, celebrities).
Slide5Slide6Slide7Slide8Slide9Slide10Sample ads on Facebook
Slide11Sample ads on Facebook
Slide12Steps in creating a Facebook Ad
Example of Boost Post / Post Engagement Ad
Slide13How to get to
facebook advertising
Slide14Picking a type of ad, I suggest 3
Slide15Step 1: Demographics
Slide16Step 2: Detailed segmentation
Watch your meter on the right!!!
Slide17Step 3: Placements
Slide18Step 4: Budget
Slide19Step 5: pick your post to use or create a new post