PPT-Promotion: picking the right media in advertising

The media department The Media Department is responsible for the following Planning and arrangement of advertising Scheduling and buying advertisement time Broadcast and Electronic Media Space Print Media. Chapter Objectives. After reading this chapter you should be able to. :. Understand the nature and purpose of sales promotions.. Know the factors that account for the increased investment in promotions, especially those that are trade oriented.. Promotion – Chapter 17. 1. Some companies build good will by advocating for community issues.. True. False . 2. The format of a company’s news release can change with every announcement released.. 14. ©2012 . Cengage. Learning. All Rights Reserved. . No Wires Means New Rules. New technologies are changing digital/interactive advertising opportunities:. WiFi became popular in 2004 because it provided wireless Internet access connections reaching out about 300 feet.. Dr. Close. 1. Objectives. To understand:. What Advertising & IBP Actually Are (& what they are not!). the Advertising Communication Model. Audience Classification. Role of Adv. In Business. Role of Adv. In IBP. . PROMOTION. MEANING OF ADVERTISING. It has originated from . Latin. word . ‘. adver’. which means . ‘to turn the mind toward’. .. Dictionary. meaning of the term is . ‘to give. . public notice or to announce publicity. For Estonian small crafts industry. Contents. Introduction. Russian boat media market. Media-relations. Other promotion. Introduction. What is the basis of any decision? – information. Where the customer get an information about the boats?. 5.04 . Understand . Promotional. Channels Used To Communicate. With Targeted Audiences. The channels of communication-information travels through them to consumers. Types of advertising media. 1. Publications. PE - Understand . promotional channels used to communicate with targeted audiences. .. PI - Explain . advertising media used in the sport/event . industries..  .  .  .  . Define Advertising Media. Types of media more suitable for different communications tasks. Identify and address obstacles to “getting through” to . potential customers. Identify implications of the . S. -shaped curve of advertising effectiveness for brand building. Advertising / Promotion Advertising is paid form of promotion of goods services and ideas to consumer and organizational buyers through mass media Advertising encompasses activities such as writing ad : MARKETINGMANAGEMENT. SUBJECT CODE. : 16CCBB3. DEPARTMENT. : BBA. Author. : Mrs. R.Anitha . INTRODUCTION. Promotion is about communicating with customers in order to inform and persuade by changing people's attitudes, via a multitude of online and offline channels. Attitudes are made up of values and beliefs that influence the way people think and feel.. Objectives:. To understand the purpose of promotion. To know the different methods of promotion. Starter. My favourite advert....... http://www.youtube.com/watch?v=TVblWq3tDwY&feature=related. . What is an Advertising Campaign?. Advertising campaigns are a group of advertisements, commercials, and related promotional material and activities designed as part of a coordinated plan to meet specific goals.. "promotion" . refers to the various activities and efforts undertaken to advertise, sell, and create awareness about a product, service, brand, or company. It is one of the four key elements of the marketing mix, commonly known as the "4Ps," which also include Product, Price, and Place..