PPT-Sales Promotion Overview and the Role of Trade Promotion

Chapter Objectives After reading this chapter you should be able to Understand the nature and purpose of sales promotions Know the factors that account for the increased investment in promotions especially those that are trade oriented. assortment, price and promotion . to drive category . performance. Shelf smarts. . Retail sales trends in US. are flat. #Consumer360. Driving efficiency is critical to success . COGS. 44.1. Adv. 7.5. Tank You. 1. Chapter. What Is Selling?. Personal Selling Today. A New Definition of Personal Selling. The Golden Rule of Personal Selling. Everybody Sells!. What Salespeople Are Paid to Do. Why Choose a Sales Career?. Dr. Close. 1. Objectives. To understand:. What Advertising & IBP Actually Are (& what they are not!). the Advertising Communication Model. Audience Classification. Role of Adv. In Business. Role of Adv. In IBP. Chapter Objectives. After reading this chapter you should be able to:. Understand the role of premiums, the types of premiums, and the developments in premium practice.. Recognize the role of price-off promotions and bonus packages.. Learning Objectives. Discuss the key considerations in developing and implementing effective sales strategies.. Understand the recruitment, selection, and training processes involved in developing the salesforce.. and other out of home tools.. Professor Close and Professor . Dudo. Promotions. Internet. TV. Transit. Radio. Branded entertainment. Billboards. Magazines. Directories. SALES PROMOTION. Increasing the value of a product by offering an extra incentive to purchase the product. Palmetto College Campuses Workshops. Fall 2014. Palmetto College Campuses Support Team. Lisa Hammond. Palmetto . College Campus Faculty Manual. Liaison Officer. Bob Dyer. Palmetto . College Assistant Director Information Technology . Learning Outcomes. A* . - I will . explain . the key role of trade blocs and political players in globalisation. . I will . evaluate. the r. ole of two trade blocs and . assess. their significance. . Types of media more suitable for different communications tasks. Identify and address obstacles to “getting through” to . potential customers. Identify implications of the . S. -shaped curve of advertising effectiveness for brand building. Copyright . © . 2010 by Sports Career Consulting, LLC. Ticket Promotion & Sales. UNIT 9 OBJECTIVES. Understand the importance of ticket sales to the sports and entertainment industry . 2)Identify factors that influence a fan’s decision to purchase tickets . Palmetto College Campuses Workshops. Fall 2014. Palmetto College Campuses Support Team. Lisa Hammond. Palmetto . College Campus Faculty Manual. Liaison Officer. Bob Dyer. Palmetto . College Assistant Director Information Technology . The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand Do you find it hard to make consistent sales in your business?Know that Generating sales always is not magic. There is a system to it called the SALES FUNNEL.Sadly, some businesses do not know how to make their sales funnel work for them.This book was written to address this challenge. This book is written in simple, clear language to educate you onWhat is a sales funnel?Benefits of a sales funnelTypes of sales funnels.How to create sales funnelHow to manage sales funnelSales funnel email marketing toolsExamples of a sales funnelOnline tools for building high converting sales funnelTop mistakes you are making with your sales funnelSteps on how to generate high converting sales funnel It also guides you to the formula for building a high-converting sales funnel. You will also learn the top mistakes that businesses make in their sales funnel and how to avoid them. Finally, the book will equip you with all the tools that you need to build your online sales funnels.If you desire to boost your sales, read this book. & . the National Export Initiative. Trade Promotion Coordinating Committee Secretariat. U.S. Department of Commerce . | . International Trade Administration. Overview. The imperative to go global .