PPT-Advertising & Integrated Brand Promotion

Dr Close 1 Objectives To understand What Advertising amp IBP Actually Are amp what they are not the Advertising Communication Model Audience Classification Role of Adv In Business Role of Adv In IBP. Mostly you need to spend much time to search on search engine and doesnt get Disney Dvd Club Promotion Code documents that you need We are here to serve you so you can easily access read and download its No need to wasting time to lookup on another 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. Bhanu C. Vattikonda, . Vacha. . dave. , . Saikat. . Guha. , Alex C. . Snoeren. Organic . results. Sponsored. results. Query. 2. Huge and growing industry. 20%. 3. Source: . IAB/PwC Internet Ad Revenue reports. and other out of home tools.. Professor Close and Professor . Dudo. Promotions. Internet. TV. Transit. Radio. Branded entertainment. Billboards. Magazines. Directories. SALES PROMOTION. Increasing the value of a product by offering an extra incentive to purchase the product. Brand Attributes. Brand attributes. Tangible product features inherent in brand experience. Ex . : product at . Point of purchase - supporting environment . that coherence with the brand identity. Promotion . Diyah. . Ayu. . Amalia. . Avina. . D_avina2001@yahoo.com. According to . Shimp. (2003:4), marketing communication can be understood by decomposing two main elements : communications and marketing.. Lecture Plan. HW2. Exam 1. Prisoner's Dilemma. Empirical Studies of Advertising Effectiveness. Advertising and Media Planning . Definitions. Costs. Upfront Market. Today in Pricing Class. Guest Speaker . Types of media more suitable for different communications tasks. Identify and address obstacles to “getting through” to . potential customers. Identify implications of the . S. -shaped curve of advertising effectiveness for brand building. Purpose of Promotion. The purpose of promotion is to . tell customers about a company’s goods, services, images, or ideas and persuade them to buy or to form an opinion. . A company may have an outstanding product which is priced just right for the market, but if customers don’t know about the product, no sales will be made. . Learning Intentions. Understand the concept of marketing. Know how to explain the marketing mix and advertising. Value and be able to apply the marketing mix. 3. 3. #04AFEF. BEFORE WE BEGIN. Do this exercise individually or in pairs. Tick whether you agree or disagree with the statements. Revisit it after the unit to see if you have changed your mind about any of them.. Communications . 7e. Clow . & Baack. 2. Skyjacker. Established in 1974. Family business. Manufacturer of suspension lift kits and shocks. 4WD trucks, SUV’s and Jeeps.. Sell & distribute products . : MARKETINGMANAGEMENT. SUBJECT CODE. : 16CCBB3. DEPARTMENT. : BBA. Author. : Mrs. R.Anitha . INTRODUCTION. Promotion is about communicating with customers in order to inform and persuade by changing people's attitudes, via a multitude of online and offline channels. Attitudes are made up of values and beliefs that influence the way people think and feel.. Michael Kantor. CEO and Founder . Promotion Optimization Institute (POI). First Name. Last Name. Company. Title. Denny. Belcastro. Kimberly-Clark. VP Industry Affairs. Pam. Brown. Del Monte. Director, IT Governance & PMO. Factors influencing distribution channels . Customers characteristics. Product characteristics. Company profile. Competitors Distribution Strategy. Area Coverage. Middleman . characteristics. Economic Conditions.