PPT-SALES AND SALES PROMOTION MANAGEMENT

Tank You 1 Chapter What Is Selling Personal Selling Today A New Definition of Personal Selling The Golden Rule of Personal Selling Everybody Sells What Salespeople Are Paid to Do Why Choose a Sales Career. Chapter Objectives. After reading this chapter you should be able to. :. Understand the nature and purpose of sales promotions.. Know the factors that account for the increased investment in promotions, especially those that are trade oriented.. This module covers the concepts of baseline sales, incremental sales, promotional lift, . return . on . marketing . i. nvestment . (ROMI), . coupon . redemption . and pass-through . percentages on promotions.. Promotion – Chapter 17. 1. Some companies build good will by advocating for community issues.. True. False . 2. The format of a company’s news release can change with every announcement released.. Sales Promotions. Incentives. Build excitement. Encourage trial/purchase. Sometimes encourage repeat purchase. Behavior driven. Not for attitude formation. Mainly short term. Consider brand positioning. Chapter Objectives. After reading this chapter you should be able to:. Understand the role of premiums, the types of premiums, and the developments in premium practice.. Recognize the role of price-off promotions and bonus packages.. Learning Objectives. Discuss the key considerations in developing and implementing effective sales strategies.. Understand the recruitment, selection, and training processes involved in developing the salesforce.. and other out of home tools.. Professor Close and Professor . Dudo. Promotions. Internet. TV. Transit. Radio. Branded entertainment. Billboards. Magazines. Directories. SALES PROMOTION. Increasing the value of a product by offering an extra incentive to purchase the product. How have you been persuaded to buy products?. or informed to buy new products?. Many promotions create customer excitement and/or increase sales!. Sales Promotions. Incentives that encourage customers to buy products or services. Types of media more suitable for different communications tasks. Identify and address obstacles to “getting through” to . potential customers. Identify implications of the . S. -shaped curve of advertising effectiveness for brand building. . Represents all marketing activities used to promote sales outside of personal selling, advertising, and PR.. Increase sales. Acquire customers. Create a positive business or corporate image. Sales Promotions v. Advertising. on future sales. : . A case study on . Amazon . Appstore. Harshal. . A. . Chaudhari. , . John. W.. . Byers. Platform Strategy Research Symposium 2017. Boston University Computer Science. Headlines of previous weeks. Copyright . © . 2010 by Sports Career Consulting, LLC. Ticket Promotion & Sales. UNIT 9 OBJECTIVES. Understand the importance of ticket sales to the sports and entertainment industry . 2)Identify factors that influence a fan’s decision to purchase tickets . Sales acceleration is one of the most effective ways to improve your company’s revenue, and there are numerous strategies that can help ramp things up. Visit: https://gryphonnetworks.com/ Factors influencing distribution channels . Customers characteristics. Product characteristics. Company profile. Competitors Distribution Strategy. Area Coverage. Middleman . characteristics. Economic Conditions.