PPT-Marketing mix: Promotion

Objectives To understand the purpose of promotion To know the different methods of promotion Starter My favourite advert httpwwwyoutubecomwatchvTVblWq3tDwYampfeaturerelated . bullionbulletinin brPage 2br W577405772557646577115763057347577255764057347Z D5778157754577815760257711573475778157718576265774457347582645734757372d t 576305771857754577115779957347577545769057630573475772557718577115779957347 577595779257630573 The Marketing Mix. The Marketing Mix. The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives. 7Ps – Price, Product, Promotion, Place, People, Process, Physical Environment. Chapter Objectives. After reading this chapter you should be able to. :. Understand the nature and purpose of sales promotions.. Know the factors that account for the increased investment in promotions, especially those that are trade oriented.. This module covers the concepts of baseline sales, incremental sales, promotional lift, . return . on . marketing . i. nvestment . (ROMI), . coupon . redemption . and pass-through . percentages on promotions.. Chapter . 8. Effective Advertising and . Sales Promotion. 8.1. . Developing an Effective Advertising Campaign. 8.2. . Marketing Research for Advertising. 8.3. . Developing an Effective Sales Promotion Strategy. Outline. Promoting and marketing can be a highly effective means of attracting more members, volunteers and funding for your sports club. It can also improve the social aspect of your club and integrate it more fully with the community in which it is based.. Dr. Close. 1. Objectives. To understand:. What Advertising & IBP Actually Are (& what they are not!). the Advertising Communication Model. Audience Classification. Role of Adv. In Business. Role of Adv. In IBP. Introduction. We. Deliver . Digital. Landscape. to the. Customers . Researching the Battlefield. Know your allies. Know your enemies. Objective. WHERE DO YOU. WANT TO BE?. . efine. . easurable. For each product that a company markets, the marketers develop a plan called the marketing mix. The . marketing mix. is a plan of action for marketing a product; it consists of the decisions made about each of the 4Ps for that product. 1-1. Define promotion and integrated marketing communication (IMC).. Discuss a basic model of communication.. Describe the different ways of classifying audiences for promotion and IMC.. Explain the key role of IMC as a business process.. Learning Intentions. Understand the concept of marketing. Know how to explain the marketing mix and advertising. Value and be able to apply the marketing mix. 3. 3. #04AFEF. BEFORE WE BEGIN. Do this exercise individually or in pairs. Tick whether you agree or disagree with the statements. Revisit it after the unit to see if you have changed your mind about any of them.. : MARKETINGMANAGEMENT. SUBJECT CODE. : 16CCBB3. DEPARTMENT. : BBA. Author. : Mrs. R.Anitha . INTRODUCTION. Promotion is about communicating with customers in order to inform and persuade by changing people's attitudes, via a multitude of online and offline channels. Attitudes are made up of values and beliefs that influence the way people think and feel.. "promotion" . refers to the various activities and efforts undertaken to advertise, sell, and create awareness about a product, service, brand, or company. It is one of the four key elements of the marketing mix, commonly known as the "4Ps," which also include Product, Price, and Place.. in marketing refers to the set of activities that are aimed at communicating and persuading potential customers to purchase a product, service, or idea. It is one of the key elements of the marketing mix, alongside product, price, and place...