PPT-Marketing mix: Promotion

Objectives To understand the purpose of promotion To know the different methods of promotion Starter My favourite advert httpwwwyoutubecomwatchvTVblWq3tDwYampfeaturerelated . CHAPTER 17. THE CONCEPT OF PROMOTIONAL MIX. Promotion. any form of communication a business or organization uses to. . inform. , . persuade. , or . remind. . people about its products or improve its public image. Dr. Close. 1. Objectives. To understand:. What Advertising & IBP Actually Are (& what they are not!). the Advertising Communication Model. Audience Classification. Role of Adv. In Business. Role of Adv. In IBP. 1.3.5 Marketing strategy. Edexcel Business. Theme 1:. Marketing and people. Can products be designed to make you happier?. Theme 1: . Marketing & People. This theme enables students to understand how businesses identify opportunities and to explore how businesses focus on developing a competitive advantage through interacting with customers. Students develop an understanding of how businesses need to adapt their marketing to operate in a dynamic business environment. This theme also considers people, exploring how businesses recruit, train, organise and motivate employees, as well as the role of enterprising individuals and leaders.. CHAPTER 17. THE CONCEPT OF PROMOTIONAL MIX. Promotion. any form of communication a business or organization uses to. . inform. , . persuade. , or . remind. . people about its products or improve its public image. For each product that a company markets, the marketers develop a plan called the marketing mix. The . marketing mix. is a plan of action for marketing a product; it consists of the decisions made about each of the 4Ps for that product. Lac du Flambeau, WI . Thursday, October 28, 2010. Agenda. What is marketing. What are markets. The four P’s. Price. Product. Place. Promotion. Putting it together. What is Marketing?. Marketing is the EXCHANGE of products and services for money or other compensation. The mixture of promotional techniques used by a business to promote its products.. When making these considerations and creating a promotional mix it is important that they are all consistent with the brand, the brand image and they portray the correct message. . Chapter Objectives. After reading this chapter you should be able to. :. Appreciate the practice of marketing communications and recognize the marcom tools used by practitioners.. Differentiate among the following terms: . Types of media more suitable for different communications tasks. Identify and address obstacles to “getting through” to . potential customers. Identify implications of the . S. -shaped curve of advertising effectiveness for brand building. Promotion-. any form of communication a business . uses . to inform, persuade, or remind people about its . products. Promotional Mix-. a combination of the different types of promotion. A business decides on the . Marketing. Set of processes for creating, communicating, and delivering value to customers for improving customer relationships….ok now in my terms. The process of promoting, selling, and distributing a product or service . Learning Intentions. Understand the concept of marketing. Know how to explain the marketing mix and advertising. Value and be able to apply the marketing mix. 3. 3. #04AFEF. BEFORE WE BEGIN. Do this exercise individually or in pairs. Tick whether you agree or disagree with the statements. Revisit it after the unit to see if you have changed your mind about any of them.. "promotion" . refers to the various activities and efforts undertaken to advertise, sell, and create awareness about a product, service, brand, or company. It is one of the four key elements of the marketing mix, commonly known as the "4Ps," which also include Product, Price, and Place.. Michael Kantor. CEO and Founder . Promotion Optimization Institute (POI). First Name. Last Name. Company. Title. Denny. Belcastro. Kimberly-Clark. VP Industry Affairs. Pam. Brown. Del Monte. Director, IT Governance & PMO.