PPT-Promotional Mix What is Promotion?

Promotion any form of communication a business uses to inform persuade or remind people about its products Promotional Mix a combination of the different types of promotion A business decides on the . This module covers the concepts of baseline sales, incremental sales, promotional lift, . return . on . marketing . i. nvestment . (ROMI), . coupon . redemption . and pass-through . percentages on promotions.. The Economics of Promotion. What is my Background. Education. Associated Arts Degree in Pre-Engineering. Bachelors Degree in Business & Applied Mathematics. Masters Degree in Business & Applied Statistics. CHAPTER 17. THE CONCEPT OF PROMOTIONAL MIX. Promotion. any form of communication a business or organization uses to. . inform. , . persuade. , or . remind. . people about its products or improve its public image. Learning . O. bjective. T. o understand and apply methods of film promotion . Film Promotion . Promotion. : to publicise . a product so as to increase sales or public awareness. Distributors . spend a lot of money on promotion to persuade people to watch the film in the cinema. . CREATING A PROMOTION PLAN. PRICING A PRODUCT/SERVICE. Consider costs involved in creating your products/services:. Fixed costs: rent, utilities, insurance, . etc. Variable costs: cost of goods sold, promotion, delivery, . CHAPTER 17. THE CONCEPT OF PROMOTIONAL MIX. Promotion. any form of communication a business or organization uses to. . inform. , . persuade. , or . remind. . people about its products or improve its public image. #Consumer360. Can 1. %. Make a Difference?. Significant investments are made…. Trade Promotion is essential for shelf placement, feature & display presence and pricing tactics . COGS. Adv. Dist. . Represents all marketing activities used to promote sales outside of personal selling, advertising, and PR.. Increase sales. Acquire customers. Create a positive business or corporate image. Sales Promotions v. Advertising. Purpose of Promotion. The purpose of promotion is to . tell customers about a company’s goods, services, images, or ideas and persuade them to buy or to form an opinion. . A company may have an outstanding product which is priced just right for the market, but if customers don’t know about the product, no sales will be made. . to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classifie d. Revised 1.3.14 NORTHWEST BROADCASTING COMPANY 4600 S. R : MARKETINGMANAGEMENT. SUBJECT CODE. : 16CCBB3. DEPARTMENT. : BBA. Author. : Mrs. R.Anitha . INTRODUCTION. Promotion is about communicating with customers in order to inform and persuade by changing people's attitudes, via a multitude of online and offline channels. Attitudes are made up of values and beliefs that influence the way people think and feel.. Integrated Marketing Communications. 14-. 2. Outline. Promotion, marketing communications and IMC defined. AIDA concept. The promotional mix. Direct marketing. Optimal promotional mix. Push and Pull Strategies. Chapter 7. LEARNING OBJECTIVES. To recognize the importance and value of setting objectives for advertising and promotion.. To know the differences between sales and communication objectives.. To understand the process of budgeting for IMC.. The Economics of Promotion. What is my Background. Education. Associated Arts Degree in Pre-Engineering. Bachelors Degree in Business & Applied Mathematics. Masters Degree in Business & Applied Statistics.