©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, - PowerPoint Presentation

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Uploaded On 2018-03-07

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, - PPT Presentation

Product and Promotion Creating and Communicating Value 2 LO1 What is a product and product classifications LO2 What is product differentiation and the key elements of product planning ID: 642378

products product marketing promotional product products promotional marketing advertising brands promotion brand communication tools mix media idea consumers personal

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