PPT-Retail Promotional Tools and Advertising

Unit 5 Retail Agribusiness Sales Lesson AS6 Objectives Lesson Objective After completing the lesson on retail promotional tools and advertising students will demonstrate their ability to apply the concept in realworld situations by obtaining a minimum score of 80 on a Social Media and Web Promotion and . Notably retail advertisers account for more than a fifth of this spending having invested 71 billion in I nternet ad vertising last year While optimism is more than warranted when year over year Internet advertising growth continues to smash records What is a promotional channel? . Specific medium used in reaching intended audience such as newspapers, radio stations, and television, etc.. Promotional Channels. Advertising is a promotional channel used to communicate with targeted audiences. . CHAPTER 17. THE CONCEPT OF PROMOTIONAL MIX. Promotion. any form of communication a business or organization uses to. . inform. , . persuade. , or . remind. . people about its products or improve its public image. combination of advertising, public relations, personal selling, and sales promotion. Copyright © Texas Education Agency, 2011. All rights reserved.. Copyright and Terms of Service. Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked ™ as the property of the Texas Education Agency and may not be reproduced without the express written permission of the Texas Education Agency, except under the following conditions: . CHAPTER 17. THE CONCEPT OF PROMOTIONAL MIX. Promotion. any form of communication a business or organization uses to. . inform. , . persuade. , or . remind. . people about its products or improve its public image. Product and Promotion:. Creating and Communicating Value. 2. LO1. . What is a product and product classifications?. LO2. . What is product differentiation and the key elements of product planning?. Product and Promotion:. Creating and Communicating Value. 2. LO1. . What is a product and product classifications?. LO2. . What is product differentiation and the key elements of product planning?. Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. Purpose of Promotion. The purpose of promotion is to . tell customers about a company’s goods, services, images, or ideas and persuade them to buy or to form an opinion. . A company may have an outstanding product which is priced just right for the market, but if customers don’t know about the product, no sales will be made. . Promotion-. any form of communication a business . uses . to inform, persuade, or remind people about its . products. Promotional Mix-. a combination of the different types of promotion. A business decides on the . Federal Trade Commission (“CommiThe tables appended to this report provide information on domestic cigarette sales and advertising and promotional activity by the largest manufacturers.informatio Integrated Marketing Communications. 14-. 2. Outline. Promotion, marketing communications and IMC defined. AIDA concept. The promotional mix. Direct marketing. Optimal promotional mix. Push and Pull Strategies. What is an Advertising Campaign?. Advertising campaigns are a group of advertisements, commercials, and related promotional material and activities designed as part of a coordinated plan to meet specific goals.. Chapter 7. LEARNING OBJECTIVES. To recognize the importance and value of setting objectives for advertising and promotion.. To know the differences between sales and communication objectives.. To understand the process of budgeting for IMC..