PPT-Retail Promotional Tools and Advertising

Unit 5 Retail Agribusiness Sales Lesson AS6 Objectives Lesson Objective After completing the lesson on retail promotional tools and advertising students will demonstrate their ability to apply the concept in realworld situations by obtaining a minimum score of 80 on a Social Media and Web Promotion and . Materials & Mediums. Brochures. Fliers. Posters. Promotional campaign. Materials & Mediums. Televisions. Beauty Magazines. Social Networking. Google Adwords & Adsense. Promotional campaign. What is a promotional channel? . Specific medium used in reaching intended audience such as newspapers, radio stations, and television, etc.. Promotional Channels. Advertising is a promotional channel used to communicate with targeted audiences. . RESEARCH. The survey was commissioned by the BPMA and individual interviews were carried out by an independent research agency in December 2012 to a 1000 . respondents, the results of which were published in Spring 2013. CHAPTER 17. THE CONCEPT OF PROMOTIONAL MIX. Promotion. any form of communication a business or organization uses to. . inform. , . persuade. , or . remind. . people about its products or improve its public image. General Amateurism Regulations. Amateurism certification . Post enrollment amateurism. Determining whether sports are same or different. Recent changes in legislation. Overview. Promotional Activities and Institutional Fundraisers. #Consumer360. Can 1. %. Make a Difference?. Significant investments are made…. Trade Promotion is essential for shelf placement, feature & display presence and pricing tactics . COGS. Adv. Dist. Lecture Plan. HW2. Exam 1. Prisoner's Dilemma. Empirical Studies of Advertising Effectiveness. Advertising and Media Planning . Definitions. Costs. Upfront Market. Today in Pricing Class. Guest Speaker . Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. . Represents all marketing activities used to promote sales outside of personal selling, advertising, and PR.. Increase sales. Acquire customers. Create a positive business or corporate image. Sales Promotions v. Advertising. Purpose of Promotion. The purpose of promotion is to . tell customers about a company’s goods, services, images, or ideas and persuade them to buy or to form an opinion. . A company may have an outstanding product which is priced just right for the market, but if customers don’t know about the product, no sales will be made. . Promotion-. any form of communication a business . uses . to inform, persuade, or remind people about its . products. Promotional Mix-. a combination of the different types of promotion. A business decides on the . In conclusion, retail signage plays a crucial role in guiding and engaging customers within a retail environment. Explore here! Why Brand Awareness?. Why do companies spend money giving away promotional gifts? Let’s all sing the lyrics from the theme song of Fame … ‘Baby remember my name’.. It’s as simple as that, it’s an investment in . The Economics of Promotion. What is my Background. Education. Associated Arts Degree in Pre-Engineering. Bachelors Degree in Business & Applied Mathematics. Masters Degree in Business & Applied Statistics.