PPT-Creating Win-Win Trade Promotions

Consumer360 Can 1 Make a Difference Significant investments are made Trade Promotion is essential for shelf placement feature amp display presence and pricing tactics COGS Adv Dist. 00 2 SHARAPOVA Maria L 0 1 1 2 3333 15 19 4412 4 HALEP Simona W 1 0 2 0 100 12 5 7059 3 KVITOVA Petra L 0 1 0 2 000 5 12 2941 5 BOUCHARD Eugenie L 0 1 0 2 000 5 12 2941 6 RADWANSKA Agnieszka W 1 0 2 0 100 12 5 7059 7 IVANOVIC Ana L 0 Chapter Objectives. After reading this chapter you should be able to. :. Understand the nature and purpose of sales promotions.. Know the factors that account for the increased investment in promotions, especially those that are trade oriented.. An Overview. Annette C. Reboli, M.D.. Founding Vice Dean. Professor of Medicine. Cooper Medical School of Rowan University. Rationale for Promotion. A reward for accomplishments. A recognition of stature. “This is our class, and with all of us working together we will create a place where each person feels comfortable and all of us can enjoy the process of learning. As your teacher, I have a responsibility to create an environment where this can happen, but I need your help to make it work. I want each of you to realize you are an important member of this class, with important responsibilities, and that you can help make the class a pleasant place for all of us. One of your main responsibilities is to help create and maintain a positive learning atmosphere where everybody’s needs are met. You will always be included in the decision-making process. You will be able to have your say. We will learn and practice skills that are important for being citizens in a democratic society. To accomplish this, we all must work together. I suggest that we begin by creating an agreement about how We Want Our Class to be.” Spencer Kagan in C.M. Charles, p 219-220. Choices. You have $1,000 to spend and your alternatives . are:. Purchase 1 U.S.-made . television and . 1. U.S.-made . bicycle.. or. Purchase 1 Chinese-made . television, . 1. Korean-made . bicycle and . Update. 1. National Postal Policy Council. December 12, 2013. Tom Foti. Manager, Mailing Services. New Products and Innovation. 2. Agenda. First-Class Mail Trends. Jan 2014 Single-Piece update. Alternate Postage. Chapter 12. Chapter Objectives. What are the two main categories of sales promotions and how do they differ?. What are the advantages and disadvantages of the various types of consumer promotions?. What are the major categories of trade promotions and how are they used?. A . B. uzz . W. ord . or the . Key . to . Future . S. uccess . for G. rocers?. FMI Connect Webinar. . – . June 9. th. , 2016. Today’s Presenter. Graeme . McVie. VP . & . GM. Business Development. Jeremy Centeno. 2014-2015. Signals. Quiet Signal. Slow Down. Confused. Management Mat. Raise One Hand. Raise Two Hands. Clap. Break It Down. Agenda. Management Signals. Agenda. WIIFY/Goals. Class Builder/Team Builder. Briefing for Applicants. Revised May 2017. Todays Session. This briefing session is to provide guidance and information to support you . in . the Promotion . Process. . The . briefing includes the . policy and procedure . Relative to opportunity considerations in promotions. Dr Maree Murray, Equity . &. Diversity Strategy . 2. Relative to Opportunity. and Promotions – why?. 3. Relative to Opportunity – why?. Gale Schwartz, Housing Alliance of Pennsylvania. Anita Zuberi, Duquesne University. Chuck Keenan, Allegheny County Dept. Human Services. The Housing Alliance is a statewide coalition working to provide leadership and a common voice for policies, practices and resources to ensure that all Pennsylvanians, especially those with low incomes, have access to safe, decent and affordable homes.. . Represents all marketing activities used to promote sales outside of personal selling, advertising, and PR.. Increase sales. Acquire customers. Create a positive business or corporate image. Sales Promotions v. Advertising. Chapter Overview. Consumer promotions. Directed to individuals/ businesses . that use product. Trade promotions. Directed to channel . members. Can . differentiate a brand. Use varies – product life cycle.