PPT-Creating Win-Win Trade Promotions

Consumer360 Can 1 Make a Difference Significant investments are made Trade Promotion is essential for shelf placement feature amp display presence and pricing tactics COGS Adv Dist. assortment, price and promotion . to drive category . performance. Shelf smarts. . Retail sales trends in US. are flat. #Consumer360. Driving efficiency is critical to success . COGS. 44.1. Adv. 7.5. Chapter Objectives. After reading this chapter you should be able to. :. Understand the nature and purpose of sales promotions.. Know the factors that account for the increased investment in promotions, especially those that are trade oriented.. Chapter 12. Chapter Objectives. What are the two main categories of sales promotions and how do they differ?. What are the advantages and disadvantages of the various types of consumer promotions?. What are the major categories of trade promotions and how are they used?. Chapter 12. Chapter Overview. Consumer promotions. Directed to individuals/ businesses . that use product. Trade promotions. Directed to channel . members. Can . differentiate a brand. Use varies – product life cycle. A . B. uzz . W. ord . or the . Key . to . Future . S. uccess . for G. rocers?. FMI Connect Webinar. . – . June 9. th. , 2016. Today’s Presenter. Graeme . McVie. VP . & . GM. Business Development. Relative to opportunity considerations in applications. Ms Fiona Krautil & Dr Maree Murray, Equity . &. Diversity Strategy Centre. 2. A more inclusive workplace – why?. Through achieving a more inclusive workplace we will attract and retain the best staff, harness their rich diversity of thought, and more closely mirror both our workforce at all levels and the diverse community in which we operate. . Briefing for Applicants. Revised May 2017. Todays Session. This briefing session is to provide guidance and information to support you . in . the Promotion . Process. . The . briefing includes the . policy and procedure . Relative to opportunity considerations in promotions. Dr Maree Murray, Equity . &. Diversity Strategy . 2. Relative to Opportunity. and Promotions – why?. 3. Relative to Opportunity – why?. Panel Discussion. Introductions:. Moderator: Susan M. Jones, Inmar. Jackie Broberg, General Mills. Mary-Anne Day, P&G. Digital Promotions. Definition:. . A digital coupon is a coupon that traverses the full coupon process (set-up and communication, discovery, presentation at Point of Sale, validation, and redemption) without the requirement to manifest itself as “paper” or in other hard-copy form. . How have you been persuaded to buy products?. or informed to buy new products?. Many promotions create customer excitement and/or increase sales!. Sales Promotions. Incentives that encourage customers to buy products or services. . Represents all marketing activities used to promote sales outside of personal selling, advertising, and PR.. Increase sales. Acquire customers. Create a positive business or corporate image. Sales Promotions v. Advertising. FY18. Returning Partnerships . 15. New Partners . 8. Total Stores 7115. Returning. Jewel-Osco [ 185 stores ]. H.E.B. [ 235 stores ]. Publix [ 1,192 stores ]. DeMoulas. Market [65 stores]. Basket [ 76 stores ]. FY18. Returning Partnerships . 15. New Partners . 8. Total Stores 7115. Returning. Jewel-Osco [ 185 stores ]. H.E.B. [ 235 stores ]. Publix [ 1,192 stores ]. DeMoulas. Market [65 stores]. Basket [ 76 stores ]. Chapter Overview. Consumer promotions. Directed to individuals/ businesses . that use product. Trade promotions. Directed to channel . members. Can . differentiate a brand. Use varies – product life cycle.