PPT-Consumer Sales Promotion: Premiums and Other Promotions

Chapter Objectives After reading this chapter you should be able to Understand the role of premiums the types of premiums and the developments in premium practice Recognize the role of priceoff promotions and bonus packages. assortment, price and promotion . to drive category . performance. Shelf smarts. . Retail sales trends in US. are flat. #Consumer360. Driving efficiency is critical to success . COGS. 44.1. Adv. 7.5. Chapter Objectives. After reading this chapter you should be able to. :. Understand the nature and purpose of sales promotions.. Know the factors that account for the increased investment in promotions, especially those that are trade oriented.. Sales Promotions. Incentives. Build excitement. Encourage trial/purchase. Sometimes encourage repeat purchase. Behavior driven. Not for attitude formation. Mainly short term. Consider brand positioning. Chapter . 8. Effective Advertising and . Sales Promotion. 8.1. . Developing an Effective Advertising Campaign. 8.2. . Marketing Research for Advertising. 8.3. . Developing an Effective Sales Promotion Strategy. Chapter 12. Chapter Objectives. What are the two main categories of sales promotions and how do they differ?. What are the advantages and disadvantages of the various types of consumer promotions?. What are the major categories of trade promotions and how are they used?. Chapter 12. Chapter Overview. Consumer promotions. Directed to individuals/ businesses . that use product. Trade promotions. Directed to channel . members. Can . differentiate a brand. Use varies – product life cycle. Relative to opportunity considerations in applications. Ms Fiona Krautil & Dr Maree Murray, Equity . &. Diversity Strategy Centre. 2. A more inclusive workplace – why?. Through achieving a more inclusive workplace we will attract and retain the best staff, harness their rich diversity of thought, and more closely mirror both our workforce at all levels and the diverse community in which we operate. . and other out of home tools.. Professor Close and Professor . Dudo. Promotions. Internet. TV. Transit. Radio. Branded entertainment. Billboards. Magazines. Directories. SALES PROMOTION. Increasing the value of a product by offering an extra incentive to purchase the product. How have you been persuaded to buy products?. or informed to buy new products?. Many promotions create customer excitement and/or increase sales!. Sales Promotions. Incentives that encourage customers to buy products or services. Adjutant General School. WOBC/BOLC. 2. Terminal Learning Objective. ACTION:. Review Officer Promotions and Selections.. CONDITIONS:. In a classroom environment given access to AR 600-8-29 (Officer Promotions), student handouts including pertinent MILPER Messages, and awareness of Operational Environment (OE), variables and actors. . . Represents all marketing activities used to promote sales outside of personal selling, advertising, and PR.. Increase sales. Acquire customers. Create a positive business or corporate image. Sales Promotions v. Advertising. with the enlisted promotion systems?. GROUP 2: . What’s . wrong. with the enlisted promotion systems?. 2. Learning Objective. Action:. Review Enlisted Promotions Systems. Condition. : Senior HR Leaders in a classroom environment working individually and as a member of a small group, using doctrinal and administrative publications, practical exercises, case studies, personal experience, handouts, and . Chapter 14. Introduction. In addition to advertising, . publicity and PR, the promotion. mix includes:. Sponsorships. Sales promotion. Direct marketing. Personal selling . Internet. Infomercials. Chapter Overview. Consumer promotions. Directed to individuals/ businesses . that use product. Trade promotions. Directed to channel . members. Can . differentiate a brand. Use varies – product life cycle.