PPT-Sales Promotion & PR

Sales Promotions Incentives Build excitement Encourage trialpurchase Sometimes encourage repeat purchase Behavior driven Not for attitude formation Mainly short term Consider brand positioning. Chapter Objectives. After reading this chapter you should be able to. :. Understand the nature and purpose of sales promotions.. Know the factors that account for the increased investment in promotions, especially those that are trade oriented.. Tank You. 1. Chapter. What Is Selling?. Personal Selling Today. A New Definition of Personal Selling. The Golden Rule of Personal Selling. Everybody Sells!. What Salespeople Are Paid to Do. Why Choose a Sales Career?. and Tenure. . Workshop. . April 15, 2015. Andrea Novak, Ph.D.. Office of Faculty Development and Advancement. Binder Review. Who is responsible for preparing the binder?. The Department Chair (or Dean in colleges without departments) is responsible for preparing the binder. . Chapter . 8. Effective Advertising and . Sales Promotion. 8.1. . Developing an Effective Advertising Campaign. 8.2. . Marketing Research for Advertising. 8.3. . Developing an Effective Sales Promotion Strategy. Chapter Objectives. After reading this chapter you should be able to:. Understand the role of premiums, the types of premiums, and the developments in premium practice.. Recognize the role of price-off promotions and bonus packages.. and Tenure. . Workshop. Wednesday, April 13, 2016. Melissa Crawford. Office of Faculty Development and Advancement. Binder Review. What is changing?. Nothing…except. The Office of Faculty Development and Advancement will . How have you been persuaded to buy products?. or informed to buy new products?. Many promotions create customer excitement and/or increase sales!. Sales Promotions. Incentives that encourage customers to buy products or services. . Represents all marketing activities used to promote sales outside of personal selling, advertising, and PR.. Increase sales. Acquire customers. Create a positive business or corporate image. Sales Promotions v. Advertising. Purpose of Promotion. The purpose of promotion is to . tell customers about a company’s goods, services, images, or ideas and persuade them to buy or to form an opinion. . A company may have an outstanding product which is priced just right for the market, but if customers don’t know about the product, no sales will be made. . Promotion-. any form of communication a business . uses . to inform, persuade, or remind people about its . products. Promotional Mix-. a combination of the different types of promotion. A business decides on the . October 25, 2019. Agenda. Introductions. P&T perceptions and outcomes. P&T process and policies. Department heads’ perspectives. Dean’s perspective. University P&T Committee’s perspective. Palmetto College Campuses Workshops. Fall 2014. Palmetto College Campuses Support Team. Lisa Hammond. Palmetto . College Campus Faculty Manual. Liaison Officer. Bob Dyer. Palmetto . College Assistant Director Information Technology . : MARKETINGMANAGEMENT. SUBJECT CODE. : 16CCBB3. DEPARTMENT. : BBA. Author. : Mrs. R.Anitha . INTRODUCTION. Promotion is about communicating with customers in order to inform and persuade by changing people's attitudes, via a multitude of online and offline channels. Attitudes are made up of values and beliefs that influence the way people think and feel.. Michael Kantor. CEO and Founder . Promotion Optimization Institute (POI). First Name. Last Name. Company. Title. Denny. Belcastro. Kimberly-Clark. VP Industry Affairs. Pam. Brown. Del Monte. Director, IT Governance & PMO.