PPT-Unit 9 – Ticket Promotion & Sales

Copyright 2010 by Sports Career Consulting LLC Ticket Promotion amp Sales UNIT 9 OBJECTIVES Understand the importance of ticket sales to the sports and entertainment industry 2Identify factors that influence a fans decision to purchase tickets . Advancement Services Training. August 6, 2014. 1. Overview of Training. CA Sales tax:. California Board of Equalization Publication 18. Current CA sales tax. Auctions items . Special Event Tickets. Forms required to book proceeds from auctions and ticket sales in AWA. Chapter Objectives. After reading this chapter you should be able to. :. Understand the nature and purpose of sales promotions.. Know the factors that account for the increased investment in promotions, especially those that are trade oriented.. This module covers the concepts of baseline sales, incremental sales, promotional lift, . return . on . marketing . i. nvestment . (ROMI), . coupon . redemption . and pass-through . percentages on promotions.. Promotion – Chapter 17. 1. Some companies build good will by advocating for community issues.. True. False . 2. The format of a company’s news release can change with every announcement released.. Attractions:. Times*. Poseidon’s Voyage. 10:00 – 4. Plunge South. 10:00 – 4. Plunge North. 10:00 – 4. Down Pour West. CLOSED. Down Pour . East . . . 10:00 –. Chapter Objectives. After reading this chapter you should be able to:. Understand the role of premiums, the types of premiums, and the developments in premium practice.. Recognize the role of price-off promotions and bonus packages.. and other out of home tools.. Professor Close and Professor . Dudo. Promotions. Internet. TV. Transit. Radio. Branded entertainment. Billboards. Magazines. Directories. SALES PROMOTION. Increasing the value of a product by offering an extra incentive to purchase the product. Types of media more suitable for different communications tasks. Identify and address obstacles to “getting through” to . potential customers. Identify implications of the . S. -shaped curve of advertising effectiveness for brand building. . Represents all marketing activities used to promote sales outside of personal selling, advertising, and PR.. Increase sales. Acquire customers. Create a positive business or corporate image. Sales Promotions v. Advertising. Laura Lopez, Senior Gift . Administrator. August 25, 2017. California Sales Tax on Auction . Items,. Special . Event . Tickets and Raffles. 1. Overview of Training. CA Sales tax:. California Board of Equalization . on future sales. : . A case study on . Amazon . Appstore. Harshal. . A. . Chaudhari. , . John. W.. . Byers. Platform Strategy Research Symposium 2017. Boston University Computer Science. Headlines of previous weeks. Learning Intentions. Understand the concept of marketing. Know how to explain the marketing mix and advertising. Value and be able to apply the marketing mix. 3. 3. #04AFEF. BEFORE WE BEGIN. Do this exercise individually or in pairs. Tick whether you agree or disagree with the statements. Revisit it after the unit to see if you have changed your mind about any of them.. Many factors are used to estimate ticket sales for sporting events, such as corporate sponsorships and promotional events, facility size, and past ticket sales. . In . addition, a very important aspect to consider is how well the team is performing. If the team is winning, sales tend to go up. If the team is experiencing a losing streak, the ticket sales tend to go down. . Factors influencing distribution channels . Customers characteristics. Product characteristics. Company profile. Competitors Distribution Strategy. Area Coverage. Middleman . characteristics. Economic Conditions.