PPT-ADVERTISING AND SALES

PROMOTION MEANING OF ADVERTISING It has originated from Latin word adver which means to turn the mind toward Dictionary meaning of the term is to give public notice or to announce publicity. The Digital Frontier*. Randall A. Lewis, Google, Inc.. Justin M. Rao, Microsoft Research. David . Reiley. , Google, Inc.. * Opinions expressed are our own, not our huge employers. Introduction. advertising is a $200+ billion per-year industry. 8. Objectives. Ad Plan Components. Setting Ad Objectives. Ad Budgeting (%, SOV, O&T). Advertising Plan in Context. Ad Plan. Specifies thinking & tasks needed to conceive & implement an effective advertising effort. Chapter Objectives. After reading this chapter you should be able to. :. Understand the nature and purpose of sales promotions.. Know the factors that account for the increased investment in promotions, especially those that are trade oriented.. Chapter Objectives. After reading this chapter you should be able to. :. Understand the . process of . marcom. . objective setting . and the . requirements for . good objectives.. Appreciate the . hierarchy-of-. Chapter . 8. Effective Advertising and . Sales Promotion. 8.1. . Developing an Effective Advertising Campaign. 8.2. . Marketing Research for Advertising. 8.3. . Developing an Effective Sales Promotion Strategy. Flow chart, line graph, bar chart, diagram, table, pie chart. Label the parts of the line graph:. vertical axis horizontal axis legend dotted line solid line broken line values peak trough. Lecture Plan. HW2. Exam 1. Prisoner's Dilemma. Empirical Studies of Advertising Effectiveness. Advertising and Media Planning . Definitions. Costs. Upfront Market. Today in Pricing Class. Guest Speaker . Lecture Plan. Celebrities. Humor. Comparative Advertising. Advertising Regulation. Model of comparative advertising. ADVERTISING CONTENT. Celebrities. ~ 25% of ads have celebrities in them. The general belief among advertisers is that advertising messages delivered by celebrities:. Pride, Hughes, & . Kapoor. Distributing and Promoting Products. Chapter. . 13. Channel of distribution (marketing channel). A sequence of marketing organizations that directs . a product from the producer to the ultimate user. Types of media more suitable for different communications tasks. Identify and address obstacles to “getting through” to . potential customers. Identify implications of the . S. -shaped curve of advertising effectiveness for brand building. Text to 37607:. DEBATE61 . netID. Go online to AEM 4160 class website. Click on “attendance tracking” – in green font. Submit your . netID. or. . AEM 4550:. Economics of Advertising. Prof. Jura Liaukonyte. Campaign Planning: Meaning and Features. Campaign : Series of advertisements having a common theme. For long time—4 months, 6 months, 1 year. Common Theme. Continuity. Definite objective. Procedure. Chapter 7. LEARNING OBJECTIVES. To recognize the importance and value of setting objectives for advertising and promotion.. To know the differences between sales and communication objectives.. To understand the process of budgeting for IMC.. Factors influencing distribution channels . Customers characteristics. Product characteristics. Company profile. Competitors Distribution Strategy. Area Coverage. Middleman . characteristics. Economic Conditions.