PPT-Advertising & Promotion Research

7 Objectives PurposeMethods of Ad Research Secondary Data Sources Yahoogle PurposeMethods of Copy Research Key Definitions Advertising amp Promotion Research Any research that helps in the development execution or evaluation of advertising amp promotion . Mostly you need to spend much time to search on search engine and doesnt get Disney Dvd Club Promotion Code documents that you need We are here to serve you so you can easily access read and download its No need to wasting time to lookup on another 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. Dr. Close. 1. Objectives. To understand:. What Advertising & IBP Actually Are (& what they are not!). the Advertising Communication Model. Audience Classification. Role of Adv. In Business. Role of Adv. In IBP. . PROMOTION. MEANING OF ADVERTISING. It has originated from . Latin. word . ‘. adver’. which means . ‘to turn the mind toward’. .. Dictionary. meaning of the term is . ‘to give. . public notice or to announce publicity. Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. The media department. The Media Department is responsible for the following:. Planning and arrangement of advertising. Scheduling and buying advertisement time (Broadcast and Electronic Media). Space (Print Media). STUDENTS LEARN ABOUT:. How do you know who to believe?. Promotional techniques eg direct marketing, limited offer memberships. Accuracy of information. Ethics of advertising. Students learn to:. Who is the advertisement targeting?. 1-1. Define promotion and integrated marketing communication (IMC).. Discuss a basic model of communication.. Describe the different ways of classifying audiences for promotion and IMC.. Explain the key role of IMC as a business process.. NEGOTIATING THE TRAJECTORY IN RESEARCH, PUBLICATION AND PROMOTION IN THE UNIVERSITY OF NIGERIA Pat Uche Okpoko M aiden Faculty of Arts Lecture Series October 9, 2018 Outline Introduction NIGERIA . . . Pat Uche Okpoko. M. aiden Faculty of Arts Lecture Series . October 9, 2018 . Outline. Introduction. Background. Doing Research in the Contemporary World . Basic Qualitative Research . Learning Intentions. Understand the concept of marketing. Know how to explain the marketing mix and advertising. Value and be able to apply the marketing mix. 3. 3. #04AFEF. BEFORE WE BEGIN. Do this exercise individually or in pairs. Tick whether you agree or disagree with the statements. Revisit it after the unit to see if you have changed your mind about any of them.. Objectives:. To understand the purpose of promotion. To know the different methods of promotion. Starter. My favourite advert....... http://www.youtube.com/watch?v=TVblWq3tDwY&feature=related. . What is an Advertising Campaign?. Advertising campaigns are a group of advertisements, commercials, and related promotional material and activities designed as part of a coordinated plan to meet specific goals.. Dr.Anubha. Gupta. Faculty , S.S. in Commerce . Vikram. University. Useful for BBA(H)/B.COM(H)/M.COM and allied subject. . TYPES OF PROMOTION. ADVERTISEMENT. Advertisement is printed, written, spoken or graphic salesmanship . This are designed to...