PPT-ADVERTISING AND PROMOTION

STUDENTS LEARN ABOUT How do you know who to believe Promotional techniques eg direct marketing limited offer memberships Accuracy of information Ethics of advertising Students learn to Who is the advertisement targeting. 7. Objectives. Purpose/Methods of Ad Research. Secondary Data Sources (Yahoogle?!). Purpose/Methods of Copy Research. Key Definitions . Advertising & Promotion Research:. . Any research that helps in the development, execution or evaluation of advertising & promotion. . Chapter Objectives. After reading this chapter you should be able to. :. Understand the nature and purpose of sales promotions.. Know the factors that account for the increased investment in promotions, especially those that are trade oriented.. TCRP . F-17 Developing Best-Practice Guidelines for Improving Bus Operator Health and Retention. A Healthy Workplace. Addressing . the health and safety concerns in the physical work environment. Meeting the health, safety and well-being concerns in the psychosocial work environment including organization of work and the workplace culture. Chapter . 8. Effective Advertising and . Sales Promotion. 8.1. . Developing an Effective Advertising Campaign. 8.2. . Marketing Research for Advertising. 8.3. . Developing an Effective Sales Promotion Strategy. December 14, 2010. 11 am: - 12:00 noon . Anatomical Pathology, 7th Floor, Mackenzie Building. 2. Clinical Research Centre. 3. Dr. Blye Frank. Professor and Head. Division of Medical Education. Department of Bioethics. Dr. Close. 1. Objectives. To understand:. What Advertising & IBP Actually Are (& what they are not!). the Advertising Communication Model. Audience Classification. Role of Adv. In Business. Role of Adv. In IBP. Dr. W. Robert Ashurst. Faculty Research Committee Chair. University Senate . Meeting. February 14, 2017. overview. Background and Process. Findings. FRC Recommendations. Questions. Background and Process. Chapter Objectives. After reading this chapter you should be able to:. Understand the role of premiums, the types of premiums, and the developments in premium practice.. Recognize the role of price-off promotions and bonus packages.. Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. Types of media more suitable for different communications tasks. Identify and address obstacles to “getting through” to . potential customers. Identify implications of the . S. -shaped curve of advertising effectiveness for brand building. A form of communication that influences an individual to purchase something.. Branding. What is Branding?. The promotion of consumer awareness of a particular brand of goods or services.. Is advertising really effective?. The media department. The Media Department is responsible for the following:. Planning and arrangement of advertising. Scheduling and buying advertisement time (Broadcast and Electronic Media). Space (Print Media). 1-1. Define promotion and integrated marketing communication (IMC).. Discuss a basic model of communication.. Describe the different ways of classifying audiences for promotion and IMC.. Explain the key role of IMC as a business process.. Promotion-. any form of communication a business . uses . to inform, persuade, or remind people about its . products. Promotional Mix-. a combination of the different types of promotion. A business decides on the .