PPT-Media Planning: Advertising and IBP in Digital/Interactive

14 2012 Cengage Learning All Rights Reserved No Wires Means New Rules New technologies are changing digitalinteractive advertising opportunities WiFi became popular in 2004 because it provided wireless Internet access connections reaching out about 300 feet. Attribution Gives Credit Where Its Due Using Attribution From Simplistic To Advanced Challen ges Confront The Adoption And Perceived Effi Notably retail advertisers account for more than a fifth of this spending having invested 71 billion in I nternet ad vertising last year While optimism is more than warranted when year over year Internet advertising growth continues to smash records Chapter Objectives. After reading this chapter you should be able to. :. Describe the major factors used in segmenting target audiences for media planning purposes.. Explain the meaning of reach, frequency, gross rating points, target rating points, effective reach, and other media concepts.. 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. advert. Lucia . Siliprandi. THE ADVERT. WHAT IS IT?. It’s an announcement composed of . text . and . images. in a newspaper, magazine, on television, or on a poster, about something such as . a. . APAN 2016 Annual Conference. 14. th. January, Lisbon. Brian Jacobs - BJ&A Ltd. . Efficient communications. Lessons from 1895; 1947; 1984 and 2015. Introduction. The more things change... A few facts. CS 445/656 Computer & New Media. Defining New Media. “New media” suggests something less settled, known, identified. Changing set of formal and technological experiments. Complex set of interactions between new technologies and established media forms. Digital Media. Digital media is used to create imaginary worlds like the one in Marvel’s movie . Guardians of the Galaxy. .. Concepts > Digital Media.  . In this section: Digital Publications, Digital Photography, Digital Audio, Digital Video, Digital Graphics and Interactive Media.. Ad-ID . - . Industry . standard for identifying advertising assets across all media . platforms. Joint venture of . American . Association of Advertising Agencies . (4A’s). Association . of National . Digital is star performer. Spending increases at double the rate of other media categories. Overall, media spending increased 7% in 2017 over 2016. Digital spending increased 14% during the same period. . Social Media Club Social Media Club (SMC) is the world’s largest commu - nity of Social Media Professionals. Founded in 2006, to help individuals and organizations explore key issues facing our THE CREATIVE BRIEF. A document that is given to the creative team to help in their planning of the message execution. A creative brief includes the information such as . Product information. Target audience. Chapter = 11. Wells Burnett says. “Media planning is a decision process regarding use of advertising time and space to assist in the achievement of marketing objectives”. Factors affecting Media planning. 7 March 2024. DTIC. Campus in Sunnyside, Pretoria.. About NCRF. The National Community Radio Forum (NCRF) is a national, membership-based association of Community Radio Stations. Radio Station Members are independent non-profit community-based...