PPT-PLANNING ADVERTISING CAMPAIGNS

THE CREATIVE BRIEF A document that is given to the creative team to help in their planning of the message execution A creative brief includes the information such as Product information Target audience. If campaigns cannot react quickly they lose out So when HTML5 emerged creative director Jonas Kleiner from BASK Digital Media started using it hoping the new standard would speed up the building of interactive ads The wave of the future is to create Tapping into people’s need for fun -- and into their ‘identity vulnerability’. A commercial problem and its links with identity dynamics. From the Sydney . Daily Telegraph . December 2005. Sydney racing’s day of embarrassment. The day only a few hardy souls turned up to watch the worst Randwick meeting since 1962. 53 horses, 22 jockeys, 39 trainers, 6 races, 20 bookies and 150 punters. Sydney racing hit rock bottom yesterday … Just 6 sorry races in front of empty grandstands and ghost-like betting rings. Chapter Objectives. After reading this chapter you should be able to. :. Describe the major factors used in segmenting target audiences for media planning purposes.. Explain the meaning of reach, frequency, gross rating points, target rating points, effective reach, and other media concepts.. twenty-three TV advertising campaigns for DAB without ever promoting Internet informed by the BBC of the advantages and digital radio platforms have to offer so that they can choose for themselves wh advert. Lucia . Siliprandi. THE ADVERT. WHAT IS IT?. It’s an announcement composed of . text . and . images. in a newspaper, magazine, on television, or on a poster, about something such as . a. . .. Andrew Turner. |. . April 2013. | . Dealerships. LED Digital Billboards offer a powerful range of new design and marketing opportunities for the future of car dealerships.. The full-colour screens are displayed on your forecourts where they can be seen by thousands of people each day and are proven to be very effective at increasing footfall into your showrooms.. Supporters of . The Challenge . Lesson Objectives. By the end of the lesson students will be able to:. 1. Identify the ways in which energy is wasted at home. Stage. Marketing. Process . Best Practice. Assessment. Market. & Audience Planning. Market Potential has been assessed and validated. Difficult. Audience Intelligence. research results in . Persona and. neighborhood . level . precision . to your local regional or national campaigns. . Getting . you the results you want at the scale you need!. Why. ?. Y. o. u. . ha. v. e. Social Media Club Social Media Club (SMC) is the world’s largest commu - nity of Social Media Professionals. Founded in 2006, to help individuals and organizations explore key issues facing our What is an Advertising Campaign?. Advertising campaigns are a group of advertisements, commercials, and related promotional material and activities designed as part of a coordinated plan to meet specific goals.. ‘We did not create our advertisements in order to provoke, but to make people talk, to develop citizen consciousness.’. Luciano Benetton. The Benetton Group is a global fashion brand . that originated in . Chapter = 11. Wells Burnett says. “Media planning is a decision process regarding use of advertising time and space to assist in the achievement of marketing objectives”. Factors affecting Media planning. Case Study Assignment No. 1.3. Submitted by:-. Vaibhav. Sharma. Ques 1: .  What is PPC Strategy?. PPC stands for Pay-per-click. It is a type of online advertising where advertisers pay a fee each time someone clicks on their ad. PPC ads are...