PPT-4.02: Explain types of Advertising Media

Marketing Notes 402 Can win points or candy With a partner or by self first to find correct answer wins I will call out questions at random first to raise hand gets to answer 402 Objectives. Understand Promotional. Channels Used To Communicate. With Targeted Audiences. The channels of communication-information travels through them to consumers. Types of advertising media. 1. Publications. 5.04 . Understand . Promotional. Channels Used To Communicate. With Targeted Audiences. The channels of communication-information travels through them to consumers. Types of advertising media. 1. Publications. PE - Understand . promotional channels used to communicate with targeted audiences. .. PI - Explain . advertising media used in the sport/event . industries..  .  .  .  . Define Advertising Media. . Marketing. Notes (4.02). Can win points or candy. With a partner or by self; first to find correct answer wins. I will call out questions at random; first to raise hand gets to answer. . 4.02 Objectives. L.O. – How are media products advertised . and distributed?. Just to be clear…. Advertising/marketing is:. Promotional stuff like posters, adverts, trailers, billboards, interviews, web adverts etc.. advertising. Describe . media evaluation and . selection . techniques. . Review . the role of public relations . in the promotional mix. . Copyright 2010 by Cengage Learning Inc. All Rights Reserved . Channels Used To Communicate. With Targeted Audiences. The channels of communication-information travels through them to consumers. Types of advertising media. 1. Publications. 2. Broadcast Media. Channels Used To Communicate. With Targeted Audiences. The channels of communication-information travels through them to consumers. Types of advertising media. 1. Publications. 2. Broadcast Media. The media department. The Media Department is responsible for the following:. Planning and arrangement of advertising. Scheduling and buying advertisement time (Broadcast and Electronic Media). Space (Print Media). PE - Understand . promotional channels used to communicate with targeted audiences. .. PI - Explain . advertising media used in the sport/event . industries..  .  .  .  . Define Advertising Media. industries. ADVERTISING MEDIA. Channels of communication:. Print Advertising/Publications. Broadcast Advertising. Direct-Mail Advertising. Online Advertising . (3.04). Out-of-Home Advertising. Specialty Advertising. Dr. . J. ayashri. . Kulkarni. Adverting Agency. Ad. Agency-Meaning, . Features,Functions. , Structure, Types.. Agency and Client-Relationship, Client turn over, Agency Compensation-types, Creative Pitch.. Campaign Planning: Meaning and Features. Campaign : Series of advertisements having a common theme. For long time—4 months, 6 months, 1 year. Common Theme. Continuity. Definite objective. Procedure. What kinds of ads get your attention? Are they found in “traditional” media like television or unusual places?. Where is the most unique or “oddest” place that you have seen an ad?. This ad was above a urinal..