PPT-4.02: Explain types of Advertising Media

Marketing Notes 402 Can win points or candy With a partner or by self first to find correct answer wins I will call out questions at random first to raise hand gets to answer 402 Objectives. Abhishek Kar, . Ish. . Dhand. , . Partha. Paul, . Swapnika. Reddy. `. Major Issues: Reaching the Unreachable. Conventional and Non conventional Media forms. Advertising Media Discourse. Which Medium to use?. Chapter . Objectives. After reading this chapter you should be able to:. Describe the four major traditional advertising media (newspapers, magazines, radio, and television).. Discuss the strengths and weakness for each of the following major traditional advertising media: newspapers, magazines, radio, and television.. Understand Promotional. Channels Used To Communicate. With Targeted Audiences. The channels of communication-information travels through them to consumers. Types of advertising media. 1. Publications. 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. MAGAZINE MEDIA OFFER A WELCOMING ENVIRONMENT IN AN AD BLOCKING ERA. The proliferation on channels equates to more opportunities for brands to reach consumers. However, consumers are becoming increasingly negative to commercial messages with the rise of . APAN 2016 Annual Conference. 14. th. January, Lisbon. Brian Jacobs - BJ&A Ltd. . Efficient communications. Lessons from 1895; 1947; 1984 and 2015. Introduction. The more things change... A few facts. 5.04 . Understand . Promotional. Channels Used To Communicate. With Targeted Audiences. The channels of communication-information travels through them to consumers. Types of advertising media. 1. Publications. . Marketing. Notes (4.02). Can win points or candy. With a partner or by self; first to find correct answer wins. I will call out questions at random; first to raise hand gets to answer. . 4.02 Objectives. L.O. – How are media products advertised . and distributed?. Just to be clear…. Advertising/marketing is:. Promotional stuff like posters, adverts, trailers, billboards, interviews, web adverts etc.. Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. A form of communication that influences an individual to purchase something.. Branding. What is Branding?. The promotion of consumer awareness of a particular brand of goods or services.. Is advertising really effective?. Channels Used To Communicate. With Targeted Audiences. The channels of communication-information travels through them to consumers. Types of advertising media. 1. Publications. 2. Broadcast Media. Dr. . J. ayashri. . Kulkarni. Adverting Agency. Ad. Agency-Meaning, . Features,Functions. , Structure, Types.. Agency and Client-Relationship, Client turn over, Agency Compensation-types, Creative Pitch.. What is an Advertising Campaign?. Advertising campaigns are a group of advertisements, commercials, and related promotional material and activities designed as part of a coordinated plan to meet specific goals..