Why data partnership is the new way of working 1 WHERE WE ARE ABOUT 2 REACH S ALES VOLUME UNIVERSALITY ACCURACY S ALES UPLIFT PERSONALIZATION AS FOR NOW 3 LACK OF DATA amp ID: 936027
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Slide1
Data exchangeis THE new normal
Why data partnership is the new way of working
1
Slide2WHERE WE ARE ABOUT?
2
REACH
S
ALES VOLUME
UNIVERSALITY
ACCURACY
S
ALES UPLIFT
PERSONALIZATION
Slide3AS FOR NOW
3
LACK OF
DATA
&
QUALITY
Mob & email as a data currency
No guaranteed accuracy, open rate etc.
LACK OF
EFFECT & SCALE
No 360 lifestyle data suppliers
Low reach and sales effect
LACK OF INVENTORY
& CONTROL
Cookie as a currency for media
Lack of advanced analytics
by platforms
Slide4AS FOR NOW
4
LACK OF
DATA
&
QUALITY
Mob & email as a data currency
No guaranteed accuracy, open rate etc.
LACK OF
EFFECT & SCALE
No 360 lifestyle data suppliers
Low reach and sales effect
LACK OF INVENTORY
& CONTROL
Cookie as a currency for media
Lack of advanced analytics
by platforms
BRAND-TO-BRAND
BOOST ecommerce
DATA
AGGREGATION
Slide5BRAND-TO-BRAND EXCHANGE
5
Slide61-10% of them go buy
BOOST ECOMMERCE VIA EXCHANGE
6
Brand
site
traffic from product pages
Announcement by brand in SN’s
Email dispatch from brand
Retargeting audience sharing
Retailer data feed on VK and Facebook
Incentive at retailer site (games, etc.)
Retailer CRM activation in ads
700K visits brand-to-retailer
Joint sales
Traffic & data exchange
Slide7Data aggregation
7
Drug store chain #1
Drug store chain #2
Three OFD –
one bank
Three OFD’s –
a few banks, telco
550 K
1.2 M
3 M
5 M
Antispasmodic drug
Slide8AS FOR NOW
8
LACK OF
DATA
&
QUALITY
Mob & email as a data currency
No guaranteed accuracy, open rate etc.
LACK OF
EFFECT & SCALE
No 360 lifestyle data suppliers
Low reach and sales effect
LACK OF INVENTORY
& CONTROL
Cookie as a currency for media
Lack of advanced analytics
by platforms
Accuracy in media
Conversion to purchase
Accuracy
& purchase at scale