analysis Anneli Asser EE Aida Bendziute LT Raivis Vutnans LV Riga 2012 In Lilleke you are not alone Introduction Target group Primary Customers ID: 632066
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Slide1
Lilleke
mothers club
Market
analysis
Anneli
Asser
EE
Aida
Bendziute
LT
Raivis
Vutnans
LV
Riga
2012Slide2
In
Lilleke – you are not alone!Slide3
IntroductionTarget groupPrimary Customers
Secondary CustomersComparision with Competitors
SWOT
analysis
ConclusionSlide4
Target groupCapital of Estonia Tallinn(400k people)Estonian females age between 16-45 y/oAverage income (300€+ but exceptions
can be made)Social status, religion and education do not matterEveryone is welcome here, and when we say everyone then it’s everyone.Slide5
Primary CustomersYoung mothers (teens,
young adult)Adult mothersExperienced mothers
A
Large
family
(
many
kids
)
Pregnant
ladies
Ladies
who
are
planning
to
have
babySlide6
Secondary CustomersFriendsRelativesHusbands/boyfriends
ColleagesSlide7
Comparison with competitors
LillekeSomewhat
competitors
Price
Expensive -
No cost +
Communication
Face
to face+
Emails
/
phone
-
Mood
Shy
people -More open people +Additional serviceGifts, caffee +None -OtherMake new friends +Quick talk -Take placeRegularly +Seminars not so often -Slide8
SWOT analysis
StrengthsProvide our clients real
situations
Services
are
high-quality
Flexible
(
unemployed
)
A
lot
of experience with organising seminars/meetingsWeaknessesServices are priceyVisibilityStuff members do not know much about mother businessOpportunitiesTo Expand marketGetting close with customersNew interesting services
Co-op with similar companies
Optain
investors/sponsors
ThreatsNo customersIncreasing competitionIncreasing emigrationDecreasing of natural growthLaws and politicsSlide9
ConclusionExclusiveBetter experience for customers
Individually work with customersNot
much
human
resources
neededSlide10
Thank you for listening