Meet the Experts of Anti Counterfeiting - PowerPoint Presentation

Slide1

Meet the Experts of Anti Counterfeiting

& Brand Protection

An Introduction to Our SpeakersSlide2

WelcomeCounterfeiters pose a serious challenge to relatively all industries, in nearly every country. At IQPC’s cross-industry

12th Anti-Counterfeiting & Brand Protection West Coast Summit

in San Francisco, you’ll learn from Brand Protection leaders, Trademark Counsel, IP Counsel, Investigators, and many others.

These leading experts are striving to cripple counterfeit networks by implementing holistic anti-counterfeiting strategies and partnering with law enforcement agencies from around the world.

This introductory speaker guide will provide you with a brief perspective into the caliber and range of our keynote presenters at the upcoming summit. The breadth of our speakers represented includes experts from

Microsoft,

Google, HP, Levi Strauss, Johnson & Johnson and many others.

Sincerely,

Hannah Hager

Online Content ManagerSlide3

Zach Toczynski

Zach

Toczynski

is the Director

of

Global Anti-Counterfeiting at Levi Strauss & Co. In his position, he has developed and managed the multinational hard goods and Internet IP enforcement programs for publishers of entertainment software products in the Americas and Asia. Further responsibilities include formulating and implementing creative strategies for piracy prevention, within a legal framework, directing the development and implementation of an interactive online training portal used to identify infringing game products and illegal devices that are utilized by law enforcement worldwide, managing investigations to support civil enforcement programs for rights holders, supporting multinational criminal investigations, directing intelligence gathering and undercover operations.He has previously directed overseas anti-piracy retail sweeps for international member companies, has offered criminal search warrant assistance and expert testimony for criminal cases and created and implemented the anti-piracy training and outreach program to educate customs, law enforcement, government officials and court system employees on illegal hard goods products and strategies for combating online software piracy.

Director of Global Anti-CounterfeitingLevi Strauss Co.

Panel DiscussionJanuary 28, 2014 at 4:30 p.m. Developing and Implementing a Cost- Effective Brand Protection Strategy• This session examines the ‘must haves’ of an all encompassing andholistic brand protection policy that enshrines cost-efficiencies into its structure• What best practices offer a solution to your challenges?Slide4

Andrea Sander

Trademark Attorney

Microsoft

As a Trademark Attorney at Microsoft,

Andrea holds

r

esponsibility for the worldwide trademark and domain portfolio of several Microsoft business groups, including clearance of marks, filing strategy, design protection, administrative dispute proceedings, enforcement against third parties, and advising on the new gTLD program. Dealing with keyword/search policies, notice and takedown policies, brand guidelines and licenses, advising on the legal issues related to advertising, marketing, and PR, supporting business transactions, staying current on relevant IP policy issues and case law.

Speaker Session

January 28, 2014 at 2:45 p.m.Unique Perspectives in the use of Mobile Applications• How to you utilize Mobile Apps as an opportunity as opposed to a threat• Preventing IP related abuseSlide5

Roy Albiani

Global Director, Brand Protection for

Medical Devices & Diagnostics

Johnson & Johnson

Panel Discussion

Tuesday, January 28 Can the Grey Market be Stopped?The grey market is a multi-billion dollar business affecting many brand owners. The grey market is thought to have a greater impact on business than the counterfeit market, and can have negative consequences for patients, consumers and trading partners. This session will share innovative methods to reduce unlawful grey market activities with a focus on proactive remedies

the business can take to help mitigate.

As Global Director of Brand Protection for Medical Devices & Diagnostics for Johnson & Johnson, Roy Albani leads and guides eight segments and their companies across J&J’s $27B Medical Device and Diagnostics (MD&D) sector to develop business strategies protecting patients and brands from counterfeit, diversion and other illicit trade. He also fuels business growth and ensures distribution channel compliance while ensuring supply chain security.Slide6

Terri Chen

Chief Trademark Counsel

Google

Panel Discussion

January 28 at 10:45 a.m.

Best

Practices: Enforcing Against Sale of Counterfeits Online• This session investigates the online world of counterfeit products and how best to constrain and collapse current counterfeiting operations that inhibit future growth• What best practices can restrain counterfeit sales and disrupt counterfeiter’s operations?

Terri Chen heads up the Trademark department at Google. She was recognized as one of the "25 Most Influential People in IP" by The American Lawyer. Before joining Google in 2005, she practiced in the Intellectual Property

Litigation~Trademarks & Advertising group at Wilson Sonsini Goodrich & Rosati and clerked for the Honorable Audrey B. Collins, United States District Court, Central District of California. Terri received both her undergraduate and law degrees from the University of California at Berkeley.Slide7

Matt BogaardMatt

Bogaard

is the Head of Corporate Security & Operations at DreamWorks

Animation. He

oversees corporate security and facility operations including business continuity planning, intellectual property protection, global threat

assessment, compliance, risk management, and safety. Matt works collaboratively with the other major movie studios in content protection and ongoing anti-piracy efforts.

Prior to this, he spent 15 years in law enforcement in a variety of assignments including managing investigations. Among others, he investigated a wide variety of crimes including kidnappings for ransom and complex financial crimes with an emphasis in high technology. He is currently pursuing his doctorate from USC with an emphasis in how emerging technology is changing the world of corporate security. He earned his MA in public administration from USC and he earned his BA in sociology from the University of Michigan.Head of Corporate Security & Facility OperationsDreamWorks Animation

Panel DiscussionJanuary 29 at 4 p.m.The Social Media Equation

This session will cover the regulatory atmosphere surrounding brand protection and anti-counterfeiting within social media• How social media & viral marketing can be part of the solution to anti-counterfeiting strategies• Working in concert with social media websites in order to counteract ‘counterfeit’ related web trafficSlide8

Lauren Dienes-MiddlenLauren

A.

Dienes-Middlen

heads the

Intellectual Property Group of the Business & Legal Affairs Department of World Wrestling Entertainment, Inc. (WWE). She was previously an associate at

Gursky & Ederer, LLP, and before that, at Schweitzer, Cornman, Gross & Bondell, LLP, both IP firms in New York City.Lauren is responsible for counseling for best branding strategy for enhancing and developing strong trademark rights worldwide. She is personally responsible for all trademark availability analyses and manages all trademark opposition and cancellation proceedings worldwide.By overseeing the WWE Anti-Piracy Program, she is required to devote significant attention to overseeing the enforcement of WWE’s rights through the monitoring of online piracy and DMCA takedowns, cease-and-desist notices for sale of counterfeit physical goods, domain name arbitrations, seizures and litigation.

Vice President of Intellectual Property

World Wrestling Entertainment

Speaker Session

January 29 at 2:45 p.m.

A

Multidisciplinary Approach

to Anti-Counterfeiting

& Brand Protection

This

session explores the WWE’s multidisciplinary approach to dealing

with counterfeiting issues by focusing on 5 major areas; including:

• Education & Outreach

• Enforcement

• New Business Models

• New Legislation – outside of the US

• Voluntary AgreementsSlide9

Christina Monteiro

Christina

Monteiro

serves as Counsel at

NBCUniversal

in its Trademark Group.

She engages in all aspects of trademark, unfair competition, domain name and related intellectual property practice for diverse NBCUniversal divisions, including its premier motion picture company, valuable portfolio of entertainment television networks, digital and interactive media, consumer products, and theme parks. She partners with business leaders in these areas to develop and implement effective strategies for the protection, enforcement, acquisition, and expansion of branded assets worldwide.Christina was previously an attorney in New York City with the law firms Loeb & Loeb LLP and Donovan & Yee LLP. She was responsible for a wide variety of transactional and adversarial matters involving intellectual property, brand protection, advertising claims, licensing, and related contract issues for prominent clients in the media, entertainment, fashion, and publishing industries.She serves on the Executive Committee and as a Trustee of The Copyright Society of the USA, on the Trademark Reporter Committee of the International Trademark Association, and formerly served on the Trademark and Unfair Competition Committee of the New York City Bar Association. She received her Bachelor of Arts in Philosophy from Fairfield University and her Juris Doctor from the Benjamin N. Cardozo School of Law, where she was a member of the Moot Court Honor Society. Ms. Monteiro

is admitted to practice before California, New York, and Connecticut state courts.

CounselNBC UniversalPanel Discussion

January 29 at 4 p.m.

The Social Media Equation

This session will cover the regulatory atmosphere surrounding brand protection and anti-counterfeiting within social media

• How social media & viral marketing can be part of the solution to anti-counterfeiting strategies

• Working in concert with social media websites in order to counteract ‘counterfeit’ related web

trafficSlide10

Justin PierceJustin Pierce's practice covers a wide range of intellectual property matters, including patent litigation, trademarks and brand protection, anti-counterfeiting, copyrights,

licensing, and more.

He has experience developing

and

implementing

a global trademark and brand protection

strategy and licensing and leveraging IP assets. In addition, he has managed complex intellectual property licensing and litigation in various international proceedings, U.S. federal courts and the U.S. International Trade Commission and has also provided counsel regarding cross-border trade, customs, and outreach to foreign governments on intellectual property matters.He is also an inventor or co-inventor on pending patents dealing with mobile applications, augmented and virtual reality, gaming and anti-counterfeiting technology.  Mr. Pierce is a graduate of the U.S. Military Academy at West Point, served as an infantry officer in the U.S. Army, and attained the rank of Captain prior to going to the George Washington University Law School.

Partner

VenableSpeaker SessionJanuary 29 at 2:30 p.m.Border Measures: How to Deal

with

the Importation

and Transit of Counterfeit

Goods

• Examine the role of border patrols i.e. Interpol, Europol,

Customs Officials

• How are these agencies involved in anti-counterfeiting and

what technologies

do they use

• How companies can work better with Customs (or leverage

Customs as

a resource)

• Best practices in training and outreach to Customs agencies,

and tracking

the impact of training/working with CustomsSlide11

Marc Payne

Global

Director, Brand Protection for

Medical

Devices & Diagnostics

Johnson & Johnson

Barbara DugganSenior Litigation & Investigations Counsel, Ethics & Compliance Office, Office of the General Counsel Hewlett-Packard CompanyYou will also hear from:

Michelle FangAssociate General CounseleBay

Lucy NicholsIntellectual Property CounselCenter for Responsible Enterprise & TradeIlanna Bavli

Vice President of Legal Affairs

Sony Pictures Worldwide

Acquisitions

Anna-Marie Norman

Head of Commercial Policing

& Protection

BSkyB

Camilla Herron

Global Head of Brand Protection

Monster Cable Products

Alfred Perry

Vice President of Legal Affairs

Paramount Pictures

Michelle

Ravn

Senior Director, Senior Counsel Trademark, Advertising & Brand Protection

SanDisk

John

Conkle

Shareholder

Conkle

, Kremer & Engel

Te

Smith

VP of Corporate Communications

MarkMonitor

Laetitia

Jouhaud

Brand Protection Specialist

Symantec

Dipica

Patel

Principal Brand Protection Specialist

Symantec

Keith

Cutri

Director of Business Development

Kodak Brand Protection

Marci Ballard

Partner

Venable

Bill

Conkle

Partner

Conkle

, Kremer & EngelSlide12

Join Us!

Three Ways to Register

Download the

Brochure

Email

enquiryiqpc@iqpc.com

1-800-882-8684Learn more about the speakers and the program by visiting:www.anticounterfeitingsummitwest.com