Social Attractiveness and Competitive Capability Matrix
Introduction and when to use it The Social Market Attractiveness and Competitive Capability Matrix SMACC has its origins in the Boston Matrix and the GEMcKinsey Matrix but we have specifically tailored it to the Voluntary Sector It is an analysis tool which can help visually represent the relative attractiveness of a portfolio of market opportunities and the relative competitive capability of an organisation to maximise those opportunities It is an ideal framework to use at a Strategy or Future Vision Workshop and can be tailored to individual organisations and situations
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