What is a blog a regularly updated website or web page typically one run by an individual or small group that is written in an informal or conversational style Blogs are an important way to get ID: 749746
Download Presentation The PPT/PDF document "The Dental Blog The Midtown Dentistry No..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
The Dental Blog
The Midtown Dentistry NotesSlide2
What is a blog?
a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.Slide3
Blogs are an important way to:
get
prospects relevant information that establishes your
expertise.
show your personality through your
writing.
build
SEO value for your website. Slide4
Blogs are an important way to:
D
o
something different to stand out from the crowd.
Writing
a good quality dental health blog, and having it easily visible on your website, demonstrates to your website visitors that your practice is actively helping the local people with the dental health…
A
blog helps your website to look lived in, it helps it to look fresh and keeps you up-to-date with relevant information for your visitors.Slide5
What clients want from a dental blog
A
ddress
their
problems.
Write to and about the patient.
stick to a single
subject per blog.Neat and clear – Short, Easy English with No typos or errors.
Watch
4 Ways NOT To Get Dental Blog Readers Slide6
In other words - What clients want is:
A catchy title.
Visual effect (GOOD pictures and/or video)
Usefulness (people who read it have a take-away)
Readability
(not grammatical
perfection
)
Watch
4 Ways NOT To Get Dental Blog Readers Slide7
Examples of Dental Blogs
The secret how
to prevent
bad breath.
How
to
floss better than anyone.
Can sleep apnea cause Impotence?
Are crooked
teeth healthy teeth
?
How
to clean your teeth properly.
The 3 ways to straighten crooked teeth.Slide8
how to write a dental blog
Paragraph One,
Attention
: Start with a headline and statement that will grab your readers’ attention. A startling statistic or statement can make a good first impression.
Example
– Are You in the Top 1%? Discuss how only one percent of humans to through life without having a cavity.
Paragraph Two,
Interest: Build on your opening statement with interesting data and facts. Incorporate a testimonial or case description. incorporate bullet points to create a visually interesting and scannable format. Example – Common causes of tooth decay, how decay develops, little-known facts about S. mutans and the effects of untreated decayParagraph Three, Desire: What do you want your reader to do or desire as a result of your blog post? Develop an emotional connection to your reader in this paragraph, and be persuasive to achieve your goal.
Example
– Discuss how modern tooth-colored composite resin fillings can make you look like you never had a cavity
Paragraph Four,
Action:
Tell your readers how to act upon the desire you created in them.
Example
: This is where you say your name, expertise, dental office, and how to contact you for an appointmentSlide9
Tips for Dental Blogs
Include
keywords that attract the most interest like “Houston dentist”
Use subheadings
Link keywords to related website
pages in midtowndentistry.com
Post your blog’s URL link to your
Google + and Facebook
pageSlide10
SAMPLE BLOG
FromMIDTOWNDENTISTRY.COM
VIDEOSlide11
For More Information
MIDTOWNDENTISTRY.COM/TRAINING