selfhatred to women and girls I ndustries built on the reconfiguration of female bodies Womens bodies as commodity 19 th century weight loss program Size is relative or is it M ID: 575928
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Slide1
The marketing ofself-hatred to women and girls
I
ndustries
built on the reconfiguration of female bodiesSlide2
Women’s bodies as commodity Slide3
19th century weight loss programSlide4
Size is relative, or is it?
M
annequin in the foreground is size 14, average size of an adult woman in the United States.
M
annequins in the rear are the sizes (0 and 2) used in store displays.Slide5
Hunter College Professor of Geography Joni Seager
(
Atlas
of Women in the
World, 2009
)
42
% of girls in grades 1
-
3 want to be thinner81% of 10 y/o girls are afraid of being fat80% of 13 y/o girls have attempted to lose weightSlide6
Fetishes are
commonplaceSlide7
Never ending cycle of self-hatred …
American Society
of
Plastic
Surgery (2009)
Women comprise 91% of all surgeries
11 million cosmetic procedures a year
Girls 13-
19,
2%
Women 40-
54, highest ratio
Heidi
Montag
Before/After (2010)Slide8
Eating disorders on the rise(South Carolina Department of Mental Health, 2011)
8 million Americans have an eating
disorder
Eating disorders have highest mortality rate of any mental illness
Mortality rate with anorexia is 12 times higher than the death rate of ALL causes of death for females 15 – 24 years old.
Anorexia
is
3rd most common chronic illness among adolescents
95% of those
with
eating disorders are between 12 and 25
years
50% of girls
between
ages of 11 and 13 see themselves as overweight
80% of 13-year-olds have attempted to lose weight Slide9
Athletes can be at risk
Aimee Mullins
Magdalena
WodtkeSlide10
Latinas may lighten skin tone
or
hair, in addition to other external approaches Slide11
Essence Magazine: 53% of African American women readers are at risk of an easting disorderSlide12
Asian American women Slide13
Until we can provide girls and boys with new models, we will replicate unhealthy gendered behaviors
The Princess
The Warrior