PPT-A Career in Brand Management: Becoming a Trade Mark Attorney

Becoming a Trade Mark Attorney Patricia Collis Wednesday 17 February 2016 Outline A bit about me why trade marks What is a TM attorney What does a TM attorney do Case study How to qualify as a TM attorney. Infringement. Three . Types of Infringement. s.19 . – Use of the . same mark in respect of the same wares. Rarely . litigated. s.20 . – Use of a confusing mark. Most . common. s.22 . – Depreciation of goodwill. Elements and Strategies. What is branding?. Name, term, design, or symbol that identifies a business or organization. Brand Name. Word, group of words, letters, or numbers representing a brand that can be spoken.. Branding Decisions. A . brand. is a name, term, symbol, or any other . unique element of a product . that identifies one firm’s product(s) . and sets it apart . from . competition. Brand Mark. is . Loss of Distinctiveness. Generally, a mark can lose distinctiveness in two ways. Used by a competitor as a mark for a sufficient period of time that the public no longer associates the mark with the original owner. A . Brand Protection Review. . can enable you to review the brand protection your business needs. Your business operations may have changed considerably and the level of trade mark protection you require may need to be reviewed.. Territoriality In Trade Mark Law, . Protection Across Borders And Licensing. 31 October . 2014. Erasmus . University Rotterdam. . Graeme B. Dinwoodie. . Territoriality and Trade Marks. A Conventional Account. David . Spratley. October . 1, 2014. The Plan. trade-mark basics. trade-marks and video games. traditional issues. non-traditional issues. recap. Trade-mark Basics. What is a trade-mark?. Trade-marks Act:. With Jo Miller. Homework. Have a 15-minute check-in with your buddy. Share what you’re doing to take action. . Keep refining your . ideal career niche . and . leadership brand statement. .. Come to the next session prepared to report on what you’ve learned.. Emerging . Leader. ,. With Jo Miller. Jo Miller. Women’s Leadership . Speaker. Founding . Editor . of . BeLeaderly.com.. Helps emerging women leaders create a roadmap for their career advancement. . Product/Service Management. Overseeing the . design. and . development. of new products. Benefits to us?. New and improved products on the market . More choices to pick from. Things to consider when designing a product . Strategies for Navigating Your Career Through Uncertain Economic Times. IIA District 3 Regional Conference. September 18-20, 2016. Napa, California. Overview . The New Economic Reality. Understanding the current landscape. “Protecting your brand”. Trade Mark (TM) . – (Brand) a sign that is graphically represented and . i. dentifies and distinguishes the goods and services of one business from those of another.. . x0000x00002 x/MCIxD 2 x/MCIxD 2 website that purportto show the mark useon the goods or in the sale performance or rendering of services ockupspecimencomprises a digital or nondigital rendering of w Retail Selling. What is the difference between a brand name and a brand mark?. A brand name is a word or group of words that identifies a product and indicates a standard of quality and price. . Example: .