PDF-Killing Marketing How Innovative Businesses Are Turning Marketing Cost into Profit

Killing your current marketing structure may be the only way to save it Two of the worlds top marketing experts reveal the next level of breakthrough success transforming your marketing strategy into a standalone profit center What if everything we currently know about marketing is what is holding us back Over the last two decades weve watched the entire world change the way it buys and stays loyal to brands But marketing departments are still operating in the same campaigncentric productled operation that they have been following for 75 years The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach By creating value for customers through the use of owned media and the savvy use of content these businesses have dramatically increased customer loyalty and revenue Some of them have even taken it to the next step and developed a marketing function that actually pays for itself Killing Marketing explores how these companies are ending marketing as we know it in favor of this new exciting model Killing Marketing provides the insight approaches and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator This book builds the case for literally transforming the purpose of marketing within your organization Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. 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