Simon Thurman Architect Evangelist Microsoft What the cloud is my CIO thinking The Session What this is Some considerations when thinking about using the cloud What this isnt An overview of the Microsoft offering ID: 663587
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Slide1Slide2
Andrew Townhill, Technology Director Simon Thurman, Architect Evangelist Microsoft
What the *cloud* is my CIO thinkingSlide3
The Session…
What this is…
Some considerations when thinking about using the cloud.
What this isn’t…
An overview of the Microsoft offering.
However, we will mention the Microsoft platform ;-) Slide4
The 5th Platform
INTERNET
Mid ‘90s
Browsers, Email, eCommerce,
Hosting, Wi-Fi, Web 2.0
CLIENT/SERVER
Mid
‘80s
Distributed Computing
PC & APPS
Early
’80s
Word Processor, Spreadsheets
DOS, GUI, Windows
CLOUD Late
2000s & Future
Cloud Computing, Social Networks
Products>Solutions>Services
MAINFRAME ’60s & ‘70s
Financial, MRP
ReservationsSlide5
Cloud Computing Defined
Providing IT resources, as a service, in a dynamic and scalable manner over a network
Five essential characteristics of the Cloud:
On-demand self-service
Broad network access
Resource pooling
Rapid elasticity Measured servicePublic, Private, Community, HybridSoftware, Platform, Infrastructure ‘as a Service’*National
Institute Of Standards and Technology v15Slide6
Developer Experience
Use existing skills and tools.
The Windows Azure Platform
Compute
Storage
Management
Relational data
Management
Connectivity
Access control
platform AppFabricSlide7
14B Ads Per Month
500M
Active Windows Live
IDs!
369M People Using Hotmail!
Over 3B WW Queries Each Month!
Over 6M Songs In The Catalog
Over 600M Unique Users
20M People
On
Xbox Live!
2B Unique Calls Per Year
Is it new?Slide8
Business Opportunities
Demand/Scale
Global Presence
Elasticity
Agility
Metering of Usage
Automation
Provisioning
UpgradesFailure Recovery Simple process
Economic
Avoidance of cost
Mediated Bill
Business modelRevenue streamsSlide9
Workload Patterns Optimal For Cloud
Usage
Compute
Time
Average
Inactivity
Period
“On and Off “
On & off workloads (e.g. batch job)
Over provisioned capacity is wasted
Time to market can be cumbersome
Compute
Time
“Unpredictable Bursting“
Average Usage
Unexpected/unplanned peak in demand
Sudden spike impacts performance
Can’t over provision for extreme cases
Average Usage
Compute
Time
“Growing Fast“
Successful services needs to grow/scale
Keeping up w/ growth is big IT challenge
Complex lead time for deployment
Compute
Time
Average Usage
“Predictable Bursting“
Services with micro seasonality trends
Peaks due to periodic increased demand
IT complexity and wasted capacity Slide10
Business Opportunities
Demand/Scale
Global Presence
Elasticity
Agility
Metering of Usage
Automation
Provisioning
UpgradesFailure Recovery Simple process
Economic
Avoidance of cost
Mediated Bill
Business modelRevenue streamsSlide11
“
Our
Users Are
Moving Faster & Making
Decisions To Go To The Cloud
FASTER Than We Are!
”
THE CHALLENGE Slide12
The Role of Enterprise IT
Does IT still exist?
Which roles will be in demand?
Become the
advisor
to the business
Share the art of the possibleBring architectural and engineering rigour Procure services to meet business requirementsHold the keysSlide13
New Problems, New Complexities
Security, Security, Security
Integration and Service Catalogue
Migration
Data At Rest, Data Models
Exit Strategy
Commercial and Operational RiskIntegration with operational model of the business Regulatory considerations Slide14
The Cloud – It’s Not For Control Freaks !
“
Moving server software to the cloud has a lot of advantages. A company no longer has to worry about patches, deploying upgrades, and an number of other concerns.
But it also has one big downside--one that many CIOs are still struggling with--a the loss of control.
They lose control of when things get updates. They lose control of saying 'no' to some new thing”
— CNET Beyond Binary, April 8, 2010
http://news.cnet.com/8301-13860_3-20001983-56.html?tag=newsLeadStoriesArea.1Slide15
An app I buy “off the shelf” and run myself
An app I develop and run myself
Adoption - Extension of Buy Versus Build
Build
An app I develop
myself and run in a
dynamic environment
An app I buy “off the shelf” and run in a dynamic environment
An app I develop myself, and is hosted using cloud services
An app I buy “off the shelf” and is hosted using cloud services
A hosted app I buy from a vendor
A vendor hosted development and runtime environment
On Premise
Private Cloud
Public Cloud
Vendor
SaaS
IaaS - Public
PaaS
IaaS - Private
On Premise
IaaS - Public
IaaS - Private
On Premise
Buy
BuildSlide16
Customer Example
Build
On Premise
Private Cloud
Public Cloud
Vendor
SaaS
IaaS - Public
PaaS
IaaS - Private
On Premise
IaaS - Public
IaaS - Private
On Premise
Buy
Build
Email
Anti Malware
CRM
Tax & Finance
Web Presence
Public Data
HR System
“Too costly to run this myself, but I’ve made too many customizations”Slide17
Customer Example
Build
On Premise
Private Cloud
Public Cloud
Vendor
SaaS
IaaS - Public
PaaS
IaaS - Private
On Premise
IaaS - Public
IaaS - Private
On Premise
Buy
Build
Email
Anti Malware
CRM
Tax & Finance
Web Presence
Public Data
HR System
“Email and Anti Malware are commodity services – They have no customizations, and it’s cheaper for someone else to run these”Slide18
Customer Example
Build
On Premise
Private Cloud
Public Cloud
Vendor
SaaS
IaaS - Public
PaaS
IaaS - Private
On Premise
IaaS - Public
IaaS - Private
On Premise
Buy
Build
Email
Anti Malware
CRM
Tax & Finance
Web Presence
Public Data
HR System
“I can’t afford to maintain this old HR application written in house!”
“…but due to regulatory issues, I cannot store my HR data off-premise”Slide19
Customer Example
Build
On Premise
Private Cloud
Public Cloud
Vendor
SaaS
IaaS - Public
PaaS
IaaS - Private
On Premise
IaaS - Public
IaaS - Private
On Premise
Buy
Build
Email
Anti Malware
CRM
Tax & Finance
Web
Presence
Public Data
HR System
“I wish I had access to elastic compute and storage during peak seasons”Slide20
Customer Example
Build
On Premise
Private Cloud
Public Cloud
Vendor
SaaS
IaaS - Public
PaaS
IaaS - Private
On Premise
IaaS - Public
IaaS - Private
On Premise
Buy
Build
Email
Anti Malware
CRM
Tax & Finance
Web Presence
Public Data
HR System
“We have made a strategic decision to leave this application here for now while we focus on other initiatives.”Slide21
Customer Example
Build
On Premise
Private Cloud
Public Cloud
Vendor
SaaS
IaaS - Public
PaaS
IaaS - Private
On Premise
IaaS - Public
IaaS - Private
On Premise
Buy
Build
Email
Anti Malware
CRM
Tax & Finance
Web Presence
Public Data
HR System
“Customers are expecting easy access to our product catalogue”Slide22
Customer Example
Build
On Premise
Private Cloud
Public Cloud
Vendor
SaaS
IaaS - Public
PaaS
IaaS - Private
On Premise
IaaS - Public
IaaS - Private
On Premise
Buy
Build
Email
Anti Malware
CRM
Tax & Finance
Web Presence
Public Data
HR SystemSlide23
Customer Example
Build
On Premise
Private Cloud
Public Cloud
Vendor
SaaS
IaaS - Public
PaaS
IaaS - Private
On Premise
IaaS - Public
IaaS - Private
On Premise
Buy
Build
Email
Anti Malware
CRM
Tax & Finance
Web Presence
Public Data
HR SystemSlide24
What are customers thinking…
Airline
Separate applications into bronze, silver, and gold categories
Service that is already being delivered over the Internet
Retail
Couldn’t justify a business case to deliver the infrastructure (reliability, scale, …)
Trials, skunk works CommunicationsNew business model Financial ServicesQuarterly calculations GeneralMarketing Campaigns Slide25
Wrap Up
It’s inevitable
You’re already doing it
There will be challenges
Not overnight and not everything
Your
role is for you to define Opportunity for IT to engage with the business Slide26
©
2008 Microsoft
Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT
MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.