February 8 2018 CWD WoRking Group Recommendations February Communications March Research Consortium April Captive Cervidae May Sciencebased Management June Sciencebased P lans ID: 685089
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Slide1
Chronic Wasting Disease
Natural Resources Commission UpdateFebruary 8, 2018Slide2
CWD
WoRking Group Recommendations
February:
Communications
March: Research ConsortiumApril: Captive CervidaeMay: Science-based ManagementJune: Science-based PlansSlide3
Effective Approach
Engagement
Audience research
Strategic communicationsSlide4
Engagement
Focus groups
Stakeholder meetings
Public meetings
Crystal Falls
St.
Ignace
Gaylord
DetroitKalamazoo
Haslett
GreenvilleSlide5
Audience research
Public and Hunter Opinion Survey
Güd
Marketing
Deer Harvest Survey
Deer Health Survey
Illinois SurveySlide6
Strategic Communications
Internal Communications
Tools:
videos, monthly emails, talking points, fact sheets,
etc
…
External Communications
Tools: social media, media partners, videos, website (mi.gov/cwd), fact sheets, etc…
NRCSlide7
Communications timeline
Feb.
Mar.
Apr.
May
June
Oct.
Aug.
July
Nov.
Sept.
Dec.
2018
Stakeholder meetings
Communications – internal and external
Focus group meetings
Public meetings
Audience research - surveys
Potential regulation changes
Deer hunting seasons
Audience researchSlide8
Working Group Communication Recommendations
Pursue help of an external marketing agency
Build direct partnerships between DNR and hunting organizations
Educate hunters on importance of doe harvest
Develop public education for CWD
Help people understand management steps
Learn from other state experiencesSlide9
Thank you