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Digital Rights Management - PowerPoint Presentation

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Digital Rights Management - PPT Presentation

422013 Team Guts CSC 540 1 DRM history 422013 Team Guts CSC 540 2 DRM Timeline Too Much CRAP 422013 Team Guts CSC 540 3 DMCA 422013 Team Guts CSC 540 4 DMCA Highlights ID: 708088

guts 2013 540 csc 2013 guts csc 540 team drm http content march rights retrieved digital management www dmca

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Slide1

Digital Rights Management

4/2/2013

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1Slide2

DRM history

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2Slide3

DRM Timeline: Too Much CRAP

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3Slide4

DMCA

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4Slide5

DMCA: Highlights

Crafted in 1996, passed in 1998 to “protect” copyrighted content that could be delivered digitally

Reads like a document designed to protect an out of date business modelMakes it a crime to circumvent “anti-piracy” measures

Makes it a crime to distribute, manufacture, or sell DRM cracking technologies

Provides exemptions to researchers, ISPs, certain libraries, educational institutions, and certain content providers

Requires “content providers” to pay a licensing fee to copyright holders (RIAA, MPAA, etc.)

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5Slide6

DMCA: Section 1201

Details the “Anti-Circumvention” Regulations

‘‘§ 1201. Circumvention of copyright protection systems

‘‘(a) VIOLATIONS REGARDING CIRCUMVENTION OF TECHNOLOGICAL MEASURES.—(1)(A) No person shall circumvent a technological measure that effectively controls access to a work

protected under

this title

.”

‘‘(2) As used in this subsection—

‘‘(

A) to ‘circumvent protection afforded by a technological measure’ means avoiding, bypassing, removing, deactivating, or otherwise impairing a technological measure; and

‘‘(

B) a technological measure ‘effectively protects a right of a copyright owner under this title’ if the measure, in the ordinary course of its operation, prevents, restricts, or

otherwise limits

the exercise of a right of a copyright owner under this title

.

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6Slide7

DMCA:

Screwing the Consumer

Protects “copyright holders”Protects “content providers”

Protects “delivery providers”Protects law enforcementSort of protects researchers, libraries, and schools

Puts the consumer at the mercy of all of the above

Actually encourages piracy and

jailbreaking

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7Slide8

DMCA: Encourages Piracy

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8Slide9

DRM Failures:

Macrovision

through HDCP

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9Slide10

Macrovision

Original copy protection scheme

Used on VCRs in 1984Later added to DVD players – still in use

Macrovision now known as

Rovi

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10Slide11

CSS and DeCSS

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11Slide12

SDMI

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12Slide13

Sony Rootkit CDs

Would you say an audio CD that installs hidden software on your PC, without your consent, that compromises your computer's security to the point that hackers could use it for malicious purposes, was:

a) a really great product,b) an average product,

c) an extremely bad product, ord) the worst product anyone has ever released in the history of the music industry

?

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13Slide14

BD+

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14Slide15

HDCP

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15Slide16

Emerging trends

DRM IDs: A Violation of Your Privacy, a Limit on Your Transactions

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16Slide17

Who Tracks Your Purchase?

Um, everyone.

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17Slide18

Big Brother IS Watching

"The war on privacy, which comes to us courtesy of the National Security State, is the means by which the government wages all of its other wars. Without the ability to monitor, track, and catalog the day-to-day individual behavior, the centralized state is unable to carry out all of its other freedom-crushing activity."

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18Slide19

Who Owns Your Purchase?

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19Slide20

Ownership

If you’re a pirate – you own your ill-gotten gains.If you’re a legitimate consumer, the content provider still “owns” your stuff.Limits on how many times you can copy.

Limits on what device can be used.If the provider discontinues support, your stuff “disappears”.

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20Slide21

Emerging trends

Eliminating the Producer and Going DRM free

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21Slide22

DRM Free Options

AmazoniTunesWalmartAudiophile (

www.hdtracks.com)eMusicNapster

LimeWireAudio LunchboxLiveDownloads

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22Slide23

Eliminate the Producer

Trent Reznor

Stephen KingJ. K. RowlingTor/Forge eBooks (the ONLY publishing house to do so)

Many content producers have opted to join with major resellers in offering DRM free content, but not many are going direct to the customer. And don’t forget the EME controversy with HTML5.

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23Slide24

Emerging trends

DRM in HTML5

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24Slide25

EME in HTML5 = no DRM?

“Because

it's clear that the open standards community is extremely suspicious of DRM and its interoperability consequences, the proposal from Google, Microsoft and Netflix

claims that "[n]o 'DRM' is added to the HTML5 specification" by EME. This is like saying, "we're not vampires, but we are going to invite them into your house".

“Proponents

also seem to claim that EME is not itself a DRM scheme. But specification author Mark Watson admitted that "Certainly, our interest is in [use] cases that most people would call DRM" and that implementations would inherently require secrets outside the specification's scope. It's hard to maintain a pretense that EME is about anything but DRM

.” – Cory Doctorow

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25Slide26

DRM consumers’ Rights

Protected or Infringed Upon?

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26Slide27

Infringement

"There has grown up in the minds of certain groups in this country the notion that because a man or corporation has made a profit out of the public for a number of years, the government and the courts are charged with the duty of guaranteeing such profit in the future, even in the face of changing circumstances and contrary to public interest. This strange doctrine is not supported by statute or common law. Neither individuals nor corporations have any right to come into court and ask that the clock of history be stopped, or turned back." - Robert A Heinlein,

Life-Line

“The purpose of DRM is to give content providers leverage against creators of playback devices.” - Ian

Hickson

, on overseeing the HTML5 standard at the W3C

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27Slide28

Protection

Um, yeah. Couldn’t find any. Crickets.

I guess the only “protection” you have is protection against prosecution – but that’s iffy.

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28Slide29

Questions?

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29Slide30

Sources

All of the images Karen used in this presentation were flat out STOLEN with no attribution. Sorry, boys.

105th Congress of the US, 2d Session. (1998, January 27).

H.R. 2281. Retrieved March 17, 2013, from Digital Millenium

Copyright Act: http://www.gpo.gov/fdsys/pkg/BILLS-105hr2281enr/pdf/BILLS-105hr2281enr.pdf

Anonymous, the Hacker Collective. (2001, April 20).

RIAA Challenges the SDMI Attack

. Retrieved March 28, 2013, from Extras - The Register, UK: http://www.theregister.co.uk/extra/sdmi-attack.htm

Bradley, P. (2013, March 20).

DRM encourages piracy, not libraries!

Retrieved March 27, 2013, from Phil Bradley's Weblog: http://philbradley.typepad.com/phil_bradleys_weblog/2013/03/drm-encourages-piracy-not-libraries.html

Defective By Design. (2012).

What Is DRM?

Retrieved March 27, 2013, from DRM - Defective By Design: http://www.defectivebydesign.org/what_is_drm

Electronic Information Privacy Center. (2004, March 29).

Digital Rights Management and Privacy

. Retrieved March 17, 2013, from Privacy - EPIC: http://

epic.org/privacy/drm/default.html

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30Slide31

Sources

Goble, G. (2011, June 16). DRM from 1998 to the Present: A Brief History of Copy Protection

. Retrieved March 17, 2013, from Articles - Maximum PC: http://www.maximumpc.com/article/features/drm_1998_present_brief_history_copy_protection?page=0,1

James, D. (2003, August). Digital Rights Management & Music: A Barrier to Creativity?

Retrieved March 29, 2013, from Music Business Articles - Sound on Sound: http://www.soundonsound.com/sos/aug03/articles/drm.htm

Jantakahalli

, P. (2012, Second Quarter).

To DRM or Not To?

Retrieved March 22, 2013, from

Impelsys

Official Newsletter: http://www.ipublishcentral.com/campaign/IPC-Newsletter/newsletter_q2_2012/technology.html

Lanxon

, N. (2007, November 20).

Top Ten Terrible Tech Products

. Retrieved March 22, 2013, from CNET UK - Gadgets: http://crave.cnet.co.uk/gadgets/top-ten-terrible-tech-products-49293700/9/

Layton, J. (2013).

How Digital Rights Management Works

. Retrieved March 22, 2013, from Tech Articles - How Stuff Works: http://

computer.howstuffworks.com/drm.htm

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31Slide32

Sources

New Media Rights. (2007, November 1).

A Citizen's Legal Guide to the Digital Millenium

Copyright Act (DMCA). Retrieved March 23, 2013, from Copyright Articles - New Media Rights: http://www.newmediarights.org/guide/legal/copyright/citizens_legal_guide_digital_millenium_copyright_act_dmca

Pfeiffer Consulting. (2001, February 8).

The Hidden Dangers of Digital Rights Management

. Retrieved March 15, 2013, from The Pfeiffer Report: http://www.pfeifferreport.com/trends/ett_DRM.html

Roettgers

, J. (2010, September 17).

DRM FAIL: Five Broken Copy Protection Schemes

. Retrieved March 30, 2013, from Tech News and Analysis -

Gigaom

: http://gigaom.com/2010/09/17/drm-fail-five-broken-copy-protection-schemes-2/

Suehle

, R. (2011, November 3).

The DRM Graveyard: A brief history of digital rights management in music

. Retrieved March 27, 2013, from Life Articles -

OpenSource

: http://opensource.com/life/11/11/drm-graveyard-brief-history-digital-rights-management-music

Suehle

, R. (2012, July 9).

The DRM Graveyard Part 2: A brief history of digital rights management in video and TV

. Retrieved March 27, 2013, from Life Articles -

OpenSource

: http://

opensource.com/life/12/7/drm-graveyard-brief-history-digital-rights-management-video-film-and-tv

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32Slide33

Sources

Suehle, R. (2012, July 9).

The DRM Graveyard Part 2: A brief history of digital rights management in video and TV. Retrieved March 27, 2013, from Life Articles -

OpenSource: http://opensource.com/life/12/7/drm-graveyard-brief-history-digital-rights-management-video-film-and-tv

Vora

, P., Reynolds, D., Dickinson, I., Erickson, J., & Banks, D. (2001, January).

Privacy and Digital Rights Management: A position paper for the W3C workshop on Digital Rights Management, January 2001

. Retrieved March 30, 2013, from WC3: http://www.w3.org/2000/12/drm-ws/pp/hp-poorvi.html

Wikipedia. (2013, March 30).

Digital Rights Management

. Retrieved March 30, 2013, from Wikipedia: http://en.wikipedia.org/wiki/Digital_rights_management#E-books

Wikipedia. (2013, March 14).

Sony BMG Copy Protection Rootkit Scandal

. Retrieved March 17, 2013, from Wikipedia: http://

en.wikipedia.org/wiki/Sony_BMG_copy_protection_rootkit_scandal

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33Slide34

The Rise and Fall of Ownership

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34Slide35

EULAs. EULAS EverywhereSteam (Valve)

Origins (EA)Dropbox

You are now free to take off your tinfoil hat.

Or keep it on. Your choice.

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35Slide36

Steam

Steam subscriber agreement

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36Slide37

“Limited terminable license”You don’t actually ‘own’ the games and content we sell, but you’re purchasing access to use/play them.

“The Software is licensed, not sold. Your license confers no title or ownership in the Software.”

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37Slide38

Now you’re thinking with Portals!

Break copyright laws. (DMCA)Violate their “Online Code of Conduct”Upload Trojan horses, defame other users or otherwise make people hate you.

Modify the delivery software.

Resell or trade their content outside provided trading system.

Modifying content source code;

Employ protocol emulation or protocol tunneling

Obvious illegal behavior.

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38Slide39

Terminable?

Your account may be suspended for, guess what, violating our EULA. When that happens, you’re not getting a refund for the stuff you bought.

“In the event that your Account or a particular Subscription is terminated or cancelled by Valve for a violation of this Agreement or improper or illegal activity, no refund, including of any Subscription fees, will be granted.”

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39Slide40

Origin

Terms of Service

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40Slide41

Limited terminable = Limited non-exclusiveAgain, you don’t actually “own” the content you purchase from us. We’re allowing you to play it for the time being

“EA grants you a personal, limited, non-exclusive license to use Content and Entitlements…”

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41Slide42

Don't you use your fancy mathematics to muddle the issue.Obey all local, state and federal/national laws relating to their services.

Copyrights (DMCA)

Prohibited from content resell and modification.

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42Slide43

Spam a chat channel or engage in “disruptive” behavior.

Improperly use in-game support or complaint buttons.

Use and communicate exploits and/or cheats.Abuse undocumented game bugs/features.

They suspect you are using software to hack/cheat

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43Slide44

Aaaand Boom goes the Dynamite.

EA can and will terminate your account at any time after giving 30 days notice or lessOr none at all. It’s all up to them, really.

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44Slide45

EA’s Policy on User Generated Content (UGC)

EA respects the intellectual property rights of others.

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45Slide46

“When you contribute UGC to an EA Service, you expressly grant to EA and its licensors a non-exclusive, perpetual

, worldwide, complete, sub-licensable and irrevocable right to quote, re-post, publish,

use, adapt, translate, archive, store, reproduce, modify, create derivative works from

, syndicate, license

, print, sublicense, distribute, transmit, broadcast, and otherwise communicate, and publicly display and perform the UGC, or any portion thereof, in any manner or form and in any medium or forum, whether now known or hereafter devised, without notice, payment or attribution of any kind to you or any third party….

You waive and agree not to assert any moral or similar rights you may have in such UGC

.”

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46Slide47

TL;DR: We own your stuff. Get over it.

Pictured: An every day experience with always online DRM

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47Slide48

DropBox

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48Slide49

Huh? You actually “own” your data here?

“You retain full ownership to your stuff. We don’t claim any ownership to any of it.”

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49Slide50

EULA violation

Violating the DMCA.DMCA takedown NoticesViolating the law in any way or the privacy of others.

Breeching security authentication.Malware, Trojan horses, virusesGeneral interference with network.

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50Slide51

Crime and Punishment

Violation of EULA will result in action left up to Dropbox’s discretionReserves the right to terminate account at any time, though promises to “try to let you know in advance and help you retrieve data”.

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51Slide52

Sources:http://store.steampowered.com/subscriber_agreement/

http://www.ea.com/terms-of-servicehttps://www.dropbox.com/termshttp://www.rockpapershotgun.com/2012/02/01/thought-do-we-own-our-steam-games/

http://gigaom.com/2008/07/03/who-owns-your-online-documents/

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52Slide53

Consumer ProtectionWhat could keep me from using the stuff I paid for/host with the service?

Yeah that sounds bad but is that really happening?How can I recover from/circumvent that?Well then what are some services that get it right?

53Slide54

Always-OnUser must always be connected to server in order to play.

Used even in Single Player campaigns.Content you have purchased is rendered unusable without internet connection.Causes problem for those with bandwidth caps.Progress may be lost.

54Slide55

Always-On - Implementation

SimCityServers only used for authentication. Game could easily run locally.City of HeroesMMO that used servers for more computations. Was shut down in late 2012.

Uplay systemGame stored locally but incomplete. Uplay tracks progress and downloads code as game progresses.

55Slide56

Always-On - Recovery

Depends entirely on the communityMore popular content get hacks/workaroundsLegal – Not if your life depended on itVirtually all EULAs contain a clause about altering/enhancing the application

56Slide57

Limited DownloadsContent may only be downloaded a specified (or unspecified) number of times or is limited by a time frame.

If you go over the number of downloads and your machine dies, you’re SOL and must repurchase content.

57Slide58

Limited Downloads - Implementation

Amazon Kindle BooksLimits you to an undefined number of downloadsAmazon MP3Limits number of devices you can registerWii U

Account tied to one (1) console.

58Slide59

Limited Downloads - Recovery

Again, no legal recovery.Depends entirely on hacks.

59Slide60

Required Programs/Proprietary File types

Services deliver their content in a file type only readable/launched by proprietary software.Makes it much easier to revoke licenses/access to content.

60Slide61

RP/PF - Implementation

Amazon Kindle KF8 (notice a trend?)2009 – Sold Animal Farm without rights to it. Refunded users and remotely deleted content from devices.Origin

Content purchased on service must launch the service to play.

61Slide62

RP/PF - Recovery

Third-party services exist that can convert proprietary file types to open source types.Ex: KF8 to TXT with CalibreLegal: Questionable. Most likely not in your TOS though.

62Slide63

User Account BanningRogue admin doesn’t like criticism and bans you.

You lose access to all purchased, free, and uploaded material.There are no refunds.

63Slide64

User Account Banning - Implementation

EVERY EULA has a clause allowing this.Often have very generalized requirements.Give more flexibility to the provider.

64Slide65

User Account Banning - Recovery

Contact Customer ServiceMake sure you weren’t breaching the TOSAttempt to appeal banMost will attempt to settle it out of courtLast ditch effort: spread it to the media

65Slide66

Transferring LicensesLimits may be placed on transferring licenses between accounts, devices, etc.

Time limitsCount limits

66Slide67

Transferring Licenses - Implementation

Xbox 360Can transfer content licenses from one console to another once every four monthsCan not transfer content between Xbox LIVE accountsSteam

License cannot be transferred between accounts…period

67Slide68

Transferring Licenses - Recovery

No legal method to circumvent transfer restrictionsRemember: licenses are (for the most part) limited, terminable, and non-transferable

68Slide69

Be ProactiveDo your research

Compare EULAs and TOSMost services have an alternativeEx: Dropbox/Google Drive, Steam/Origin, iTunes/Amazon/Google Play

Compare reputations with users

69Slide70

Choosing the Right Service

Content DistributionLook for:No “Always-On” DRM

No limited downloadsAbility to access content on multiple devicesHeavy-handed admins

70Slide71

Choosing the Right Service

Content Storage (Lockers)Look for:Reputation (Are they hosting copyrighted materials?)

Local mirroringMake sure what belongs to you remains yoursDon’t forfeit ownership

71Slide72

Sources

http://arstechnica.com/gadgets/2009/07/amazon-sold-pirated-books-raided-some-kindles/http://arstechnica.com/gaming/2010/02/ubisoft-details-drm/

http://calibre-ebook.com/about

http://www.cinemablend.com/games/SimCity-Now-Available-Always-DRM-Causes-Major-Launch-Day-Issues-53303.htmlhttp

://consumerist.com/2011/05/12/amazon-cloud-player-locks-user-out-of-music-collection/

http

://consumerist.com/2009/06/23/amazon-tries-to-clarify-download-limits-for-kindle-books-doesnt-quite-succeed/

http://consumerist.com/2009/06/22/amazon-kindle-books-can-only-be-downloaded-a-limited-number-of-times-and-no-you-cannot-find-out-that

/

http://geardiary.com/2009/06/19/kindles-drm-rears-its-ugly-head-and-it-is-ugly/

http

://store.steampowered.com/subscriber_agreement/

http

://

support.xbox.com/en-US/xbox-live/marketplace-and-purchasing/download-content#transfer

72