PPT-Effective Wood Smoke Communications Campaign

How to Change Wood Burning Behaviors and Who to Target The Human Element the proper function of wood burning appliances is in the hands of the user The knowledge level and attitude of the user will be reflected in the amount of smoke their wood heating activities produce We know there are users who take great pride in the fact that their neighbors are scarcely aware that they heat with wood because smoke is almost never visible at their chimney top We also know that there are people who dont care . Our Story. OUR STORY. In 2000, we bought a home to enjoy our retirement in. It was perfect for us! Everything on one floor, a surrounding deck, and a large expanse of lawn.. Little did we know that, in 2002, our lives would be changed dramatically!. U.S. . Environmental Protection Agency. 1. Leigh Herrington. National Air Quality Conference. February 12, 2014. Health Effects of Wood Smoke. Wood smoke is made up of a complex mixture of gases and fine particles produced when wood and other organic matter burn.. Tip 1. Air!. The wood is . utilised. in the best way when the draught control is fully open and the flames are intense. That will also reduce pollution, because gas particles are combusted and produce heat instead. Once your home is warm, the temperature is regulated by the amount of wood, not the air control.. How to Change Wood Burning Behaviors and Who to Target . The Human Element. “…the proper function of wood burning appliances is in the hands of the user. The knowledge level and attitude of the user will be reflected in the amount of smoke their wood heating activities produce. We know there are users who take great pride in the fact that their neighbors are scarcely aware that they heat with wood because smoke is almost never visible at their chimney top. We also know that [there are] people who don’t care ...”. Zayde Ayvaz. 1. and Hasan Huseyin Atar. 2. 1. Canakkale Onsekiz Mart University, Department of Marine Technology Engineering, Canakkale 17100, . Turkey. 2. Ankara University, Department of Aquaculture Engineering, Ankara . Liz Wakefield, MD, Upshot Marketing. The perfect brief…why?. T. he . better . your agency . brief, the better and more accurate the . results will be. So if you’d like:. better, more effective, measurable . Wood Smoke Programs . Larry Brockman. Office of Air Quality Planning and Standards. RTP, NC. December 1, 2016. 2. EPA’s Residential Wood Smoke Program: Major Components. EPA’s Wood Heater NSPS. Wood Burning Appliance Changeout/Retrofit Projects. FRAMEWORK. Recommendations. Understanding & Reducing Residential Wood Combustion Emissions: December 1, 2016. Background. April 2015 meeting – 30+ Air Directors met and developed recommendations to guide . 1. The model has three components:. Strategy and Planning – . is Department undertaking right kind of communications activity?. People and Resources. – does . D. epartment have the right skills to deliver?. and Innovative Media . Brian Rasmussen. R&R Partners . June 21, 2011. Identify key audiences . and talk directly to them.. A. A Legacy of Winning. Successful . Campaign Strategies. Attend a CFTE Conference or Workshop. Wood for Heating Effective use of a Wood B urning Stove Stewart Mcilroy – Muswell Hill Sustainability Group 19 April 2017 Wood for heating may comprise the following: Biomass fuelled central heating 5. . CRITICAL RESPONSE QUESTIONS. 2. Decide if these ads are. EFFECTIVE. . or. . NOT EFFECTIVE. f. or certain audiences. “I don't think this advertisement is effective because at first I didn't get it(the pizza bit). And if it's on a billboard next to a road, people are going to drive past and not bother thinking about it once they've realized they might actually have to think about it(to get it). Also, who wants to call a strange number to agree that the solar system needs nine planets?”. Zayde Ayvaz. 1. and Hasan Huseyin Atar. 2. 1. Canakkale Onsekiz Mart University, Department of Marine Technology Engineering, Canakkale 17100, . Turkey. 2. Ankara University, Department of Aquaculture Engineering, Ankara . Create a communications site for your campaign. Create the site. In SharePoint, choose . + Create site . and select the . Communication site . option.. 1. 2. Choose the Topic design and type a site name and description..