Social Media Advocacy and Libraries Katherine Jones Reference and Instruction Librarian Emporia State University Why 73 of online adults use a social networking site of some kind Pew Research Center ID: 274174
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Slide1
Going Where the Patrons Are:Social Media Advocacy and Libraries
Katherine Jones, Reference and Instruction Librarian, Emporia State UniversitySlide2
Why?
73
% of online adults
use
a social networking site of some kind.
Pew Research Center:
http
://www.pewinternet.org/2013/12/30/social-media-update-2013/Slide3
10 Tips for Social Networking in Libraries
1.
Think Big,
Start SmallSlide4
10 Tips for Social Networking in Libraries
2. Combine
Creation and CurationSlide5
10 Tips for Social Networking in Libraries
3. Create
Connected and Consistent
BrandsSlide6
10 Tips for Social Networking in Libraries
4. Take Part in the ConversationSlide7
10 Tips for Social Networking in Libraries
5.
Promote EventsSlide8
10 Tips for Social Networking in Libraries
6.
Try Out Visual Social MediaSlide9
10 Tips for Social Networking in Libraries
7.
Feature PatronsSlide10
10 Tips for Social Networking in Libraries
8.
Offer Added ValueSlide11
10 Tips for Social Networking in Libraries
9.
Claim Your LocationSlide12
10 Tips for Social Networking in Libraries
10.
Engage Patrons with ContestsSlide13
10 Tips for Social Networking in Libraries
11.
Assess and Evaluate Regularly
11Slide14
Where?Slide15
New York Public Library:
http
://
www.facebook.com/newyorkpubliclibrary
Emporia Public Library: https://www.facebook.com/pages/Emporia-Public-Library/130217634831
Most accessible for patrons.Multi-media
supported.
Can create a page specifically for the library.
Advanced security options.
Superficial analytics abilities.
Can access more options for a fee.
Fully 63% of Facebook users report going on the site at least
daily.Slide16
Tumblarian
101:
http
://
tumblr.libraryjournal.com/post/54393731900/tumblarian-101-a-starter-kit-welcome-to-tumblr
Pre-existing community = TumblariansEmbedded multimedia options
Ability to tag and filter by tags
Good for patron AND fellow librarian communicationSlide17
Detroit Public Library:
https
://twitter.com/#!/
DetroitLibrary
Emporia State University Library: https://twitter.com/esulib
Live-tweeting for programs/eventsHashtags to spread the word
Limited by characters
Limited by no multi-media supportSlide18
Emporia State University Library:
http
://
www.youtube.com/channel/UCIOiYfuqAnx4KfXNgOK8-nA/videos
Audio/Visual content
Good for bringing attention to new featuresGood for tutorials/instruction
Can embed content in other social media venuesSlide19
New York Public Library:
https
://
www.linkedin.com/company/new-york-public-library
Best for connecting with fellow professionals.
Excellent for finding/communicating with mentors/mentees.
Great for verifying the experience of new hires.
Not as accessible.
Not as flexible.Slide20
Where to Start?
What Do You Want to Communicate?
Programming
announcements. New acquisitions. Survey your patrons/open a dialog.Slide21
Social Media Strategy (Worksheet)
Use the example (pg. 1) to develop your own social media strategy.
Determine what social media venue works best for you.
Determine your audience.Determine what you want to communicate.
Use the chart (pg. 2) to formulate a possible posting schedule. (E.g., Susan in the Children’s Department will post about story time schedules and events every Monday morning.)Use the checklist example (pg. 3) to develop your own checklist to determine the “rules and standards” for social media posts in your library.Slide22
Any Questions/Concerns?Slide23
Contact Me
Katherine Jones
Emporia State University
kjones23@emporia.eduSlide24
Resources
Untangling the Web: Social Media Use in Libraries
http
://teamsocialblog.wordpress.com/http://
www.ebizmba.com/articles/social-networking-websitesPew Research Center, Social Media Update 2013 http://www.pewinternet.org/2013/12/30/social-media-update-2013/Ellyssa Kroski,
2013 http://oedb.org/ilibrarian/10-social-media-marketing-tips-for-libraries