QUARTER 3 2013 ALL RADIO LISTENING ALL RADIO LISTENING Today RAJAR announced 477 million adults or 90 of the adult 15 UK population tuned in to their selected radio stations in the third Qu ID: 116155
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RAJAR DATA RELEASE | QUARTER 3, 2013 ALL RADIO LISTENING ALL RADIO LISTENING Today RAJAR announced 47.7 million adults or 90% of the adult (15+) UK population tuned in to their selected radio stations in the third Quarter of 2013. This is up by approximately 1 million adults on the same quarter of the previous year (Q3, 2012). The total average number of weekly hours listened to radio for this Quarter is 1.03 Billion . 90% of the population tune in to radio every week 88.9 89.2 90.6 90.7 89.1 89.6% Sep-08 Sep-09 Sep-10 Sep-11 Sep-12 Sep-13 Year on Year % AVERAGE HOURS PER LISTENER On average a listener tunes into 21.5 hours of radio per week. 21.5 average hours of radio listened to per week DIGITAL PLATFORMS Listening to radio via a digital platform in terms of weekly reach* has increased by 13% year on year , with 27.0 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, Online) each week (up from 23.9 million in Q3, 2012). * Weekly reach is the number of people (adults 15+) in the UK who listened to a radio station for at least five minutes in the course of an average week during the quarter. 51% of the population tune in to digital radio every week DIGITAL SHARE OF ALL RADIO LISTENING 18.7 21.1 24.8 28.2 31.3 35.6 Sep-08 Sep-09 Sep-10 Sep-11 Sep-12 Sep-13 Year on Year % 14% ACCESS TO A DAB RECEIVER 24 million adults have access to a DAB receiver, up 10% Year on Year. 10% DIGITAL LISTENING HOURS 320m 366m Q3 2012 Q3 2013 DIGITAL LISTENING HOURS Digital listening hours for Q3 2013 increased 14% from 320 million hours in Q3 2012 to 366 million hours. DAB radio is still the most popular device when it comes to listening digitally, accounting for 65% of all digital hours (23% of Total Hours). Listening via DTV (Digital T elevision) represents 14% (5% of Total Hours) and listening O nline 16% (6% of Total Hours) of all digital listening hours. 209m 49m 43m 236m 53m 59m DAB DTV Online 7 % 37% 14% RADIO LISTENING VIA MOBILE PHONE 13.8 14.5 15.8 15.1 16.9 17.8 17.5 19.2 20.3 23.5 23.8 28.6 31.0 32.4 32.2 33.8 35.0 34.4 37.6 37.3 42.9 41.4 11.0 11.4 12.7 11.9 13.8 14.6 14.4 15.8 17.2 19.9 20.5 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 All Adults 15 - 24s 25+ 24% of adults - Have ever listened to radio via their mobile phone, up 38% Year on Year. 38% For Publication Enquiries contact; Lyndsay Ferrigan – Communications Manager RAJAR Tel: 020 7395 0636 Email: Lyndsay@rajar.co.uk MORE INFORMATION Any use of information in this news release must acknowledge the source as "RAJAR/ Ipsos MORI/RSMB . 74% HOME 61% CAR/VAN/LORRY 24% WORK/ELSEWHERE LOCATION OF LISTENING The share of all radio listening via a digital platform now stands at 35.6% compared to 31.3% for the corresponding period last year (up 14% year on year). The share of listening to DAB has increased by 13% Year on Year to 23.0% of all listening ( 20.4% in Q3, 2012). 13% The location of where radio is listened to by Reach percentage. In terms of share of listening hours via location, 63% takes place in the Home , 21% in a V ehicle and 16% in the Workplace or elsewhere. 41% of 15 - 24 year olds – Have ever listened to radio via their mobile phone, up 22% Year on Year. PLEASE NOTE THIS DATA CARRIES A STRICT EMBARGO OF 00.01 HOURS THURSDAY OCTOBER 24 TH . Year on Year