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Untouchable Carrots: Marketing School Choice and Realities Untouchable Carrots: Marketing School Choice and Realities

Untouchable Carrots: Marketing School Choice and Realities - PowerPoint Presentation

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Untouchable Carrots: Marketing School Choice and Realities - PPT Presentation

in Hartfords Interdistrict Magnet Program Mira Debs Yale University miradebsyaleedu Trinity College April 7 2015 Inspiration of Sheff vs ONeill Accomplishments of Sheff As of 2014 ID: 569425

schools hartford magnet choice hartford schools choice magnet families amp students school sheff open debs white lottery parents transportation

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Slide1

Untouchable Carrots: Marketing School Choice and Realities in Hartford's Inter-district Magnet Program

Mira Debs, Yale Universitymira.debs@yale.edu

Trinity College, April 7, 2015Slide2

Inspiration of Sheff vs. O’NeillSlide3

Accomplishments of SheffAs of 2014, 44.5

% of Hartford students now attend racially integrated schools. 17,000 Hartford and suburban students enrolled at 48 inter-district magnet schools31

suburban

districts

accept 2,000 Hartford students as part of the Open choice program (

Sheff

Movement Coalition, 2014)

Hartford Public Schools children entering Kindergarten with

preK

experience – 34.2% in 2007, now 68% in 2013 (Debs, 2015).Slide4

Research Question Why are many families/stakeholders in Hartford dissatisfied with the post-2008 school choice system?

RSCO lottery

 

Hartford (HPS) choice lottery

 

- magnet

& Open Choice schools

- optional

 

- non

-magnet schools & charter schools

- required

at transitional grades

- no

guaranteed neighborhood schoolSlide5

Methodology18 month multi-site qualitative study including

Observations of parent events at 2 public magnet schools in Hartford Observations at magnet fairs, Open Houses, community forums,

Sheff

meetings

Formal and informal interviews with 64 parents & Hartford and state educators

400

+

hours of observation in HartfordSlide6

Theoretical BackgroundControlled choice as the more equitable alternative to market based choice (Orfield

& Frankenberg, 2012; Wells, Baldridge, et al., 2009) Hartford has a strong controlled choice system. So why are parents dissatisfied?Slide7

Findings: Marketing DisconnectMarketing of choice FREEDOM, PERSONAL FIT

vs. reality for Hartford familiesa White Hartford mother with biracial children, explained to me how she chose a school for her son, “I really liked [the arts school]. I actually thought [my son] had more of a performing arts bent. Not in my zone. Not in my neighborhood...So, you can have a

sciency

child in zone 3 or you can have an artsy child in zone

4.

” Slide8

Findings: Transportation problems34% of Hartford families don’t own cars (U.S. Census Bureau, 2014)

Very few magnets offer transportation for PreK students.

These families are least able to enroll in magnet schools at the moment that they have the best chance of

admission (Debs, 2015) Slide9

Parent Reactions to Racial BalancingIllegal to select students on the basis of race. But Sheff

schools must attract 25% White & Asian students.So – open seats, targeted recruitment efforts

Black magnet recruiter

Of course they’re all

white. They’re

supposed to be recruiting white families, and they have a better chance of convincing them to come that way.” Slide10

Implications“J-curve of increased expectations” (Davies 1966).Hartford parents have

increased ACCESS. NowFeeling of inequality (recruitment focus, double lottery, zones, transportation)New boundary lines – magnets and non-magnets, lottery winners, lottery losers

Fiercest critics: Hartford middle class families – even as they benefit the most

 ability to attract and retain middle class familiesSlide11

Concluding questionsHow might we change the Sheff agreement mechanisms so that parents experience equal treatment in the choice process?

How do we respond to Hartford parents’ desire/transportation needs for quality schools in their neighborhood? How do we make all choices good choices?Slide12

Works cited:Davies, J. C. (1969). The J-curve of rising and declining satisfactions as a cause of some great revolutions and a contained rebellion.

Violence in America, 690-730. Debs, M. (2015). Pre-Kindergarten Availability and Access in Hartford Region Magnet and Open Choice Schools. from http://www.sheffmovement.org/publications/pre-k-programs/

Eaton

, S. (2008).

The children in Room E4: American education on trial

: Algonquin Books

.

Orfield

, G., & Frankenberg, E. (2012).

Educational delusions?: Why choice can deepen inequality and how to make schools fair

. Berkeley, CA: University of California Press

.

Wells, A. S.,

Baldridge

, B. J., Duran, J.,

Grzesikowski

, C., Lofton, R.,

Roda

, A., . . . White, T. (2009). Boundary Crossing for Diversity, Equity and Achievement.

Cambridge, MA: Charles Hamilton Houston Institute for Race and Justice, Harvard Law School.