Screenings Overview 20122013 Year in Review US Broadcast TV Trends Studio Scorecard SPT Networks Acquisitions US Broadcast Network Programming Trends Upfront Presentations Highlights ID: 740651
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Slide1
18 MAY 2013Slide2
2013 Upfronts / Screenings Overview
2012-2013 Year in Review
U.S. Broadcast TV Trends
Studio Scorecard
SPT Networks Acquisitions
U.S. Broadcast Network Programming Trends
Upfront Presentations Highlights
U.S. Broadcast Network Schedules
New Series HighlightsSlide3
2012-2013 Year in ReviewSlide4
2012-2013
Broadcast TV TrendsSlide5
2012-2013 Year in Review: Broadcast TV TrendsComedy
28 half-hours on Fall 2012 broadcast TV schedule
Up from 20 half-hours in Fall 2011
Up from 16 half-hours in Fall 2010
17 new comedy pick-ups for 2012-2013 broadcast TV season
15 cancelled
2 renewals Slide6
2012-2013 Year in Review: Broadcast TV TrendsComedy: Key Take-Away
Success is more likely when series and strategy are aligned.
CBS and NBC had no discernible comedy strategy.
ABC set out to produce “broad family comedies” and delivered on that strategy.
FOX’s strategy was to use
The Mindy Project
to build out its profile of “young, connected” viewers on Tuesday.Slide7
2012-2013 Year in Review: Broadcast TV Trends
Less Predictable / Safe Renewals & Pick-Ups
Top 20 series
Unforgettable
initially cancelled by CBS and replaced with
Vegas.Slide8
2012-2013 Year in Review: Broadcast TV TrendsSlide9
2012-2013 Year in Review: Broadcast TV Trends
Less Predictable / Safe Renewals & Pick-Ups
Top 20 series
Unforgettable
initially cancelled by CBS and replaced with
Vegas.
ABC, CBS, and The CW ended long-term relationships with their most successful producers by passing on their new projects.
ABC passed on Marc Cherry
CBS passed on Jerry Bruckheimer The CW passed on Mark Schwahn
NBC bucked this trend – kind of – and went further into the Dick Wolf business with
Chicago Fire
. Slide10
2012-2013 Year in Review: Broadcast TV Trends
Less Predictable / Safe Renewals & Pick-Ups: Key Take-
Aways
Emotional responses to “strong” pilots can lead to irrational decision-making.
"I don't know if it's what went wrong. It was more about what went right with the new pilots. It started very strong in the beginning of the season. They were continuing to produce great episodes. Every show knows that when they get to end of their first season, they are
gonna
be in competition with new pilots, and that's what happened. We had a very strong, very good crop of pilots coming in. That forces you to make very difficult decisions“ – Nina
Tassler
on
Unforgettable’s
initial cancellation.
Past performance is no guarantee of future results –
but
it is certainly a good indicator. Slide11
2012-2013 Year in Review: Broadcast TV TrendsMove Away from “The Middle” in Drama
Decrease in presence of procedurals and detective/mystery dramas
across the TV landscape.
11 procedurals in 2012-2013 vs. 24 in prior year.
14 detective/mysteries in 2012-2013 vs. 23 in prior year.
Increase in suspense/thriller and period dramas.
12 suspense/thriller series in 2012-2013, up from 6 in the prior year.
11 period dramas in 2012-2013, up from 5 in the prior year.Slide12
2012-2013 Year in Review: Broadcast TV TrendsMove Away from “The Middle” in Drama: Key Take-Away
Smart, calculated moves away from “the middle” can pay off.
The Following
on FOX
Hannibal
on NBC
Balance is important.
ABC’s drama slate lacked it.
NBC’s drama slate had it.Slide13
2012-2013
Studio ScorecardSlide14
2012-2013 Year in Review: Studio Scorecard
2012-2013 Cancellation Rate
72%Slide15
2012-2013
SPT
Networks
Acquisitions HighlightsSlide16
2012-2013 Year in Review: SPT Networks Acquisitions
#1 new series
Debuted with 3.1 A18-49 rating.
Given coveted post Super Bowl slot.
Average 3.0 A18-49
rtg
. for season.
Average 4.1 A25-54
rtg
. for season.
Nearly 13 million viewers weekly.
Early renewal.
Second season on location in London.Slide17
2012-2013 Year in Review: SPT Networks Acquisitions
Well received by critics.
Engaged social media audience.
Launched with a solid 2.8 A18-49
rtg
.
Consistently delivers A18-34 / W18-34.
58% uptick in A18-49 deliveries in L+7.
Ancillary revenue streams.
Concert tour in planning stages.Slide18
2013-2014
U.S. Broadcast Network
Pilot Season Slide19
U.S. Broadcast Networks Programming TrendsPilots-by-the-Numbers:
98 pilot ordersSlide20
U.S. Broadcast Networks Programming TrendsPilots-by-the-Numbers:
98 pilot orders
50 dramasSlide21
U.S. Broadcast Networks Programming TrendsPilots-by-the-Numbers:
98 pilot orders
50 dramas
34 single cam comediesSlide22
U.S. Broadcast Networks Programming TrendsPilots-by-the-Numbers:
98 pilot orders
50 dramas
34 single cam comedies
14 multi cam comediesSlide23
U.S. Broadcast Networks Programming TrendsPilots-by-the-Numbers:
50
pick-ups
28 dramas
16 single cam comedies
6 multi cam comediesSlide24
U.S. Broadcast Networks
Programming TrendsSlide25
U.S. Broadcast Networks Programming Trends
Comedy
Adaptations
Trusted Auspices
Serialized Drama
Character-Driven Procedurals
Limited Run Series & Events
Scripted Programming in SummertimeSlide26
U.S. Broadcast Networks Programming Trends
Comedy
22 new comedies ordered for the 2013-2014 season.
NBC is the most aggressive with 6 pick-ups, ABC, CBS and FOX have each picked-up 5.
~70% are single-camera (16) – ABC is the only net not to add a new multi-cam.
~70% are fronted by families.
Nearly all feature well-known, proven comedic actors.Slide27
U.S. Broadcast Networks Programming TrendsSlide28
U.S. Broadcast Networks Programming Trends
Adaptations
The 2011-2012 trend returns – in a major way.
Over 35% of all pick-ups are adaptations.Slide29
U.S. Broadcast Networks Programming TrendsSlide30
U.S. Broadcast Networks Programming TrendsSlide31
U.S. Broadcast Networks Programming TrendsSlide32
U.S. Broadcast Networks Programming TrendsSlide33
U.S. Broadcast Networks Programming Trends
Trusted Auspices
Big names lead the way.Slide34
U.S. Broadcast Networks Programming Trends
Serialized Drama
65% of the new dramas (18 of 28) are serialized.
Action/adventure, suspense, paranormal themes.
Reflective of new syndication model with Netflix, Amazon and others.
Character-Driven Procedurals
ABC investment in
Killer Women
and
Mind Games.
NBC investment in
Chicago PD
and
Ironside
.
Limited Run Series & Events
< 22 episodes
≤ 13 episode orders
OTO Events Slide35
U.S. Broadcast Networks Programming Trends
Scripted Programming in SummertimeSlide36
Upfront Presentation HighlightsSlide37
Upfront Presentation HighlightsSlide38
Upfront Presentation Highlights:
17 new series for 2013-2014
8 dramas
6 comedies
3 unscripted series
Continuing with 2 cycles of The Voice
High stakes, character driven procedural drama
Warm, broad, relatable, family comedies
Event Programming
Sports/Olympics
Drama returning to Sunday nights
Top network priority: The Blacklist Slide39
Upfront Presentation Highlights:
8:00 8:30 9:00 9:30 10:00 10:30 11:00
Monday
The Voice
THE
BLACKLIST
Tuesday
The
Biggest Loser
The Voice (Results)
Chicago
Fire
The Voice (Results) (Midseason)
ABOUT
A BOY (Midseason)
THE FAMILY GUIDE (Midseason)
Wednesday
Revolution
Law
& Order: SVU
IRONSIDE
Thursday
Parks
& Recreation
WELCOME TO THE
FAMILY
SEAN
SAVES THE WORLD
THE MICHAEL J. FOX SHOW
Parenthood
Friday
Dateline NBC
Grimm
DRACULA
CROSSBONES (Midseason)
Saturday
Encore Programming
Sunday
NBC Sunday Night Football
AMERICAN DREAM BUILDERS
(Midseason)
BELIEVE (Midseason)
CRISIS
(Midseason)Slide40
Upfront Presentation HighlightsSlide41
Upfront Presentation Highlights:
12 new series for 2013-2014
6 comedies
5 dramas
1 unscripted series
Goal: reclaim #1 position with A18-49
Digital savvy
New guys: comedy slate fronted by male leads
Year-round programming - striking ‘midseason’ from their lexicon
Reclaiming broadcast birthright: miniseriesSlide42
Upfront Presentation Highlights:
8:00
8:30
9:00
9:30
10:00
Monday
Bones
SLEEPY HOLLOW
ALMOST HUMAN (Late
Fall
)
The Following
(Midseason)
Tuesday
DADS
BROOKLYN
NINE-NINE
New Girl
The Mindy Project
Wednesday
The X Factor
American Idol (Midseason)
Thursday
The X Factor (Results)
Glee
American Idol (Results) (Midseason)
RAKE (Midseason)
Friday
JUNIOR
MASTERCHEF
SLEEPY
HOLLOW (Encores)
Bones (Late Fall)
Raising Hope
(Late Fall)
ENLISTED (Late
Fall)
Saturday
Fox Sports Saturday
Sunday
The Simpsons
Bob's Burgers
Family Guy
American DadSlide43
Upfront Presentation HighlightsSlide44
Upfront Presentation Highlights:
13 new series for 2013-2014
7 dramas
5 comedies
1 unscripted
Innovation
Sophisticated, emotional, quality storytelling
“4 quadrant” Tuesday anchored by Marvel's
Agents of S.H.I.E.L.D.
12/12 pattern scheduling / Limited series = fewer repeatsSlide45
Upfront Presentation Highlights:
8:00 8:30 9:00 9:30 10:00 10:30
11:00
Monday
Dancing with the Stars
Castle
Tuesday
MARVEL’S AGENTS OF S.H.I.E.L.D.
THE
GOLDBERGS
TROPHY WIFE
LUCKY 7
Wednesday
The Middle
BACK
IN THE GAME
Modern
Family
SUPER FUN NIGHT
Nashville
Thursday
ONCE UPON A TIME IN WONDERLAND
Grey's Anatomy
Scandal
Friday
Last Man
Standing
The Neighbors
Shark
Tank
20/20
Saturday
Saturday Night College Football
Sunday
Once Upon a Time
Revenge
BETRAYAL
THE QUEST (Midseason)
RESURRECTION
(Midseason)Slide46
Upfront Presentation HighlightsSlide47
Upfront Presentation Highlights: CBS
8 new series for 2013-2014
5 comedies
3 dramas
#1 network in A18-49 + total viewers
New Monday night drama destination
Adding an additional hour of comedy to ThursdaySlide48
Upfront Presentation Highlights: CBS
8:00 8:30
9:00
9:30 10:00 10:30
11:00
Monday
How I Met
Your
Mother
WE
ARE MEN
2 Broke Girls
MOM
HOSTAGES
INTELLIGENCE (Midseason)
Tuesday
NCIS
NCIS: Los Angeles
Person
of Interest
Wednesday
Survivor
Criminal Minds
CSI
Thursday
The Big Bang Theory
THE MILLERS
THE CRAZY ONES
Two and a
Half Men
Elementary
Friday
Undercover
Boss
Hawaii Five-O
Blue Bloods
Saturday
Comedytime
Saturday
Crimetime
Saturday
48 Hours Mystery
Sunday
The Amazing Race
The Good Wife
The MentalistSlide49
Upfront Presentation HighlightsSlide50
Upfront Presentation Highlights:
6 new series for 2013-2014
5 dramas
1 unscripted
Digital distribution grows– 20% of
cume
audience
7 new digital series
The Tomorrow People and Reign top network priorities
Returning to comedy with
Who’s Line
summer run.Slide51
Upfront Presentation Highlights:
8:00
8:30
9:00
9:30 10:00
Monday
Hart
of Dixie
Beauty and the Beast
Tuesday
THE
ORIGINALS
Supernatural
Wednesday
Arrow
THE
TOMORROW PEOPLE
Thursday
The Vampire Diaries
REIGN
Friday
The Carrie Diaries
America’s Next Top ModelSlide52
U.S
. Broadcast Network SchedulesSlide53
U.S. Broadcast Network Schedules: Monday
8:00 8:30
9:00 9:30 10:00 10:30 11:00
ABC
Dancing with the Stars
Castle
CBS
How I Met Your Mother
WE
ARE MEN
2 Broke
Girls
MOM
HOSTAGES
INTELLIGENCE (Midseason)
CW
Hart
of Dixie
Beauty
and the Beast
FOX
Bones
SLEEPY HOLLOW
ALMOST
HUMAN (LATE FALL)
The Following (Midseason)
NBC
The Voice
THE
BLACKLISTSlide54
U.S. Broadcast Network Schedules: Tuesday
8:00 8:30
9:00 9:30 10:00 10:30 11:00
ABC
MARVEL’S AGENTS OF
S.H.I.E.L.D.
THE
GOLDBERGS
TROPHY WIFE
LUCKY 7
CBS
NCIS
NCIS: Los Angeles
Person
of Interest
CW
THE
ORIGINALS
Supernatural
FOX
DADS
BROOKLYN NINE-NINE
New Girl
The Mindy Project
NBC
The Biggest Loser
The Voice (Results)
Chicago
Fire
The Voice (Results)
(Midseason)
ABOUT
A BOY (Midseason)
THE FAMILY GUIDE (Midseason)Slide55
U.S. Broadcast Network Schedules: Wednesday
8:00 8:30
9:00 9:30 10:00 10:30 11:00
ABC
The Middle
BACK
IN THE GAME
Modern Family
SUPER FUN NIGHT
Nashville
CBS
Survivor
Criminal Minds
CSI
CW
Arrow
THE TOMORROW PEOPLE
FOX
The X Factor
American Idol (Midseason)
NBC
Revolution
Law & Order: SVU
IRONSIDESlide56
U.S. Broadcast Network Schedules: Thursday
8:00 8:30
9:00 9:30 10:00 10:30 11:00
ABC
ONCE UPON A TIME IN WONDERLAND
Grey’s Anatomy
Scandal
CBS
The Big Bang Theory
THE MILLERS
THE CRAZY ONES
Two and
a
Half Men
Elementary
CW
The
Vampire Diaries
REIGN
FOX
The X Factor (Results)
Glee
American Idol (Results)
(Midseason)
RAKE (MIDSEASON)
NBC
Parks
& Recreation
WELCOME TO THE FAMILY
SEAN SAVES
THE WORLD
THE MICHAEL J. FOX SHOW
ParenthoodSlide57
U.S. Broadcast Network Schedules: Friday
8:00 8:30
9:00 9:30 10:00 10:30 11:00
ABC
Last Man Standing
The Neighbors
Shark Tank
20/20
CBS
Undercover
Boss
Hawai
i Five-O
Blue Bloods
CW
The Carrie Diaries
America’s Next Top Model
FOX
JUNIOR
MASTERCHEF
SLEEPY
HOLLOW (Encores)
Bones (Late Fall)
Raising
Hope
(Late
Fall
)
ENLISTED
(Late Fall)
NBC
Dateline NBC
Grimm
DRACULA
CROSSBONES (Midseason)Slide58
U.S. Broadcast Network Schedules: Sunday
8:00 8:30
9:00 9:30 10:00 10:30 11:00
ABC
Once Upon a Time
Revenge
BETRAYAL
THE QUEST (Midseason)
RESURRECTION
(Midseason)
CBS
The Amazing Race
The Good Wife
The Mentalist
CW
FOX
The Simpsons
Bob’s Burgers
Family Guy
American Dad
NBC
NBC Sunday Night Football
AMERICAN
DREAM BUILDERS
(Midseason)
BELIEVE
(Midseason)
CRISIS (Midseason)Slide59
Early Series BuzzSlide60
Sony Pictures TelevisionSlide61
ABC TV StudiosSlide62
CBS Television StudiosSlide63
Warner Bros. Television
Super Fun
NightSlide64
20th Century Fox
dadsSlide65
Universal Television
BROOKLYN NINE-NINE
SEAN SAVES THE WORLD