PPT-3.07 Channel Management Marketing

Chart Your Channel So What Why learn about channel management Isabellas government class team has been assigned a group presentation She and 3 other group members have divided up the responsibilities according to their strengths. Chapter 13. Marketing Channels. What is a marketing channel?. Intermediaries. Transactional role. Logistical role. Facilitation role. Marketing Channels- B2C. Schwan’s. Consumer. General Motors. Consumer. Teacher – . Shahed. . Rahman. Introduction. Design Issues are critical in marketing channels. Selecting the right members. Assigning them the proper functions . Having everyone fulfill their responsibilities. Chapter 13. Marketing Channels. What is a marketing channel?. Intermediaries. Transactional role. Logistical role. Facilitation role. Marketing Channels- B2C. Schwan’s. Consumer. General Motors. Consumer. Chapter 12. Priciples. of Marketing. by Philip . Kotler. and Gary Armstrong. PEARSON. 1. Supply Chains and the Value Delivery Network. The Nature and Importance of Marketing Channels. Explain why companies use marketing channels and discuss the functions these channels perform.. 10: . Product, Branding, and Packing . Concepts. 11: . Business Markets and Buying Behavior. 12: . Developing and Managing Prices. 13: . Marketing Channels and Supply-Chain . Management. 14: . Retailing, Direct Marketing, and Wholesaling. Marketing . Channels. An . organized system of marketing institutions through which products, resources, information, funds, and/or product ownership flow from the point of production to the final user. A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and as such which consists of all the institutions. 10: . Product, Branding, and Packing . Concepts. 11: . Business Markets and Buying Behavior. 12: . Developing and Managing Prices. 13: . Marketing Channels and Supply-Chain . Management. 14: . Retailing, Direct Marketing, and Wholesaling. UNIT-4 DISTRIBUTION CHANNELS AND PHYSICAL DISTRIBUTION. ------- BY PROF. . JAYASREE DAS. . (syllabus-channel of distribution-meaning and importance; types of distribution channels, factors effecting choice of distribution channel). Definition of . Through-Channel Marketing Automation . Let’s begin this discussion by taking a stab at . defining . through. -channel marketing . automation. . (. TCMA). What does it really mean? Basically, it’s about enabling channel partners... Must . Track. What You Measure Is . What . You Get. When it comes to sales, it becomes much more than that: . it’s a . practice that drives the future sustainability and growth . of a . company. To make an impact, metrics need to be . Stimulating Demand and Channel Engagement. Many . Channel Marketing . Automation. . vendors . today provide tools such as email marketing, event marketing, and web and social content syndication. However, it’s questionable whether these tools... Choosing The Right Communication Tool. Most technology vendors struggle to keep their partners informed about product and program changes via their . Channel Marketing Automation.  platform. This happens mostly when the vendor relies too heavily... Managing Product Showcase. While high-end . Web Content Syndication.  tools have existed for more than a couple of decades, the introduction of simple product showcase syndication for partners’ websites is relatively a new weapon in the Channel...