Focus Group What is a focus group?

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Focus Group What is a focus group?




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Presentations text content in Focus Group What is a focus group?

Slide1

Focus Group

Slide2

What is a focus group?

A marketing research technique for qualitative data which involves a group of people assembled to participate in a discussion

about:

a

product before it is

launched

to

provide feedback on a political campaign, television series,

etc

Slide3

Our Focus group

Our Focus group contains

6

members

.

We tried to chose

quite a diverse range of people as we believed

this would allow us to receive the most opinionated feedback as they all have different cultural, religious and moral backgrounds which will effect their opinions.

All of their ages are in our target audience range of 15-25 as this will hopefully ensure we are receiving feedback from the audience we want to persuade to eventually view our film

.

Hopefully this will allow us to develop

our product as best as we

can

as we will be able to directly make changes if needed.

Slide4

Our Focus Group

Oscar

Saggers

Age: 16

Occupation: GCSE Student

Future Occupation: Pilot

Nationality: British

Religion: Atheist Favourite Genre: Action Favourite Film: The Avengers

Slide5

Our Focus Group

Trudie

O’Connell

Age

:

21

Occupation:

Recruitment / PR Nationality: English / Irish Religion:

Catholic

Favourite Genre:

Comedy Favourite Film: Shaun of the Dead

Slide6

Our Focus Group

Maximilian

Rossi

Age:

24

Occupation: Marketing Executive at IMI

Nationality

: English / Italian Religion: Judaism

Favourite Genre: Action

Favourite Film: The Avengers

Slide7

Our Focus Group

Olivia Buckingham

Age

:

19

Occupation:

University Student at Durham

Future Occupation: Lawyer Nationality: British Religion:

Atheist

Favourite Genre:

Thriller Favourite Film: Psycho

Slide8

Our Focus Group

Miles Bruce- Jones

Age

:

21

Occupation:

Musician

Nationality: Italian / Caribbean Religion: ChristianityFavourite Genre: Horror

Favourite Film: Sinister 2

Slide9

Our Focus Group

Jasmine

Paramasivan

Age

:

17

Occupation: A Level Student (English Literature, Philosophy, Politics & Art)

Future Occupation: English Teacher Nationality: Mixed AsianReligion

:

Baha'I

Favourite Genre: Rom-ComFavourite Film Genre: Dear John


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