A marketing research technique for qualitative data which involves a group of people assembled to participate in a discussion about a product before it is launched to provide feedback on a political campaign television series ID: 752740
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Slide1
Focus GroupSlide2
What is a focus group?
A marketing research technique for qualitative data which involves a group of people assembled to participate in a discussion
about:
a
product before it is
launched
to
provide feedback on a political campaign, television series,
etcSlide3
Our Focus group
Our Focus group contains
6
members
.
We tried to chose
quite a diverse range of people as we believed
this would allow us to receive the most opinionated feedback as they all have different cultural, religious and moral backgrounds which will effect their opinions.
All of their ages are in our target audience range of 15-25 as this will hopefully ensure we are receiving feedback from the audience we want to persuade to eventually view our film
.
Hopefully this will allow us to develop
our product as best as we
can
as we will be able to directly make changes if needed. Slide4
Our Focus Group
Oscar
Saggers
Age: 16
Occupation: GCSE Student
Future Occupation: Pilot
Nationality: British
Religion: Atheist Favourite Genre: Action Favourite Film: The Avengers Slide5
Our Focus Group
Trudie
O’Connell
Age
:
21
Occupation:
Recruitment / PR Nationality: English / Irish Religion:
Catholic
Favourite Genre:
Comedy Favourite Film: Shaun of the Dead Slide6
Our Focus Group
Maximilian
Rossi
Age:
24
Occupation: Marketing Executive at IMI
Nationality
: English / Italian Religion: Judaism
Favourite Genre: Action
Favourite Film: The Avengers Slide7
Our Focus Group
Olivia Buckingham
Age
:
19
Occupation:
University Student at Durham
Future Occupation: Lawyer Nationality: British Religion:
Atheist
Favourite Genre:
Thriller Favourite Film: Psycho Slide8
Our Focus Group
Miles Bruce- Jones
Age
:
21
Occupation:
Musician
Nationality: Italian / Caribbean Religion: ChristianityFavourite Genre: Horror
Favourite Film: Sinister 2Slide9
Our Focus Group
Jasmine
Paramasivan
Age
:
17
Occupation: A Level Student (English Literature, Philosophy, Politics & Art)
Future Occupation: English Teacher Nationality: Mixed AsianReligion
:
Baha'I
Favourite Genre: Rom-ComFavourite Film Genre: Dear John