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Live streaming workshop with Ryan Bell and Alessandra Colaci Live streaming workshop with Ryan Bell and Alessandra Colaci

Live streaming workshop with Ryan Bell and Alessandra Colaci - PowerPoint Presentation

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Uploaded On 2018-11-20

Live streaming workshop with Ryan Bell and Alessandra Colaci - PPT Presentation

In March of 2015 at SXSW Meerkat app debuted followed by the Periscope app A very brief history 10 million user accounts in 1st 4 months Data from httpsmediumcomperiscopeperiscopebythenumbers ID: 731072

video live call action live video action call content periscope questions users ryan share app videos bell twitter comment

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Presentation Transcript

Slide1

Live streaming workshop

with Ryan Bell and Alessandra ColaciSlide2

In March of 2015 at SXSW,

Meerkat

app debuted,

followed by the

Periscope app.

A (very) brief historySlide3

10 million user accounts in 1st

4

months

.

Data from https://medium.com/periscope/periscope-by-the-numbersSlide4

Mobile made the difference in live

video

.

create

anywhere

easilySlide5

Users love

live

video.

It feels more

personal.Slide6

People spend

3x longer

watching live video

(compared to pre-recorded video) Slide7

Facebook users comment

10x more

on live videos than they do on non-live videos. Slide8

Many apps available for broadcasting.Slide9

Facebook

Live

“The big decision we made was to shift a lot of our video efforts to focus on Live.”

-Mark ZuckerbergSlide10
Slide11
Slide12

Be actively engaged with comments and questions on stream.Slide13

Use live video as an extension of existing or upcoming content.Slide14

Have a

clear

call-to-action of what you want users

to

do.

Call-to-ActionSlide15

Share the video

Call-to-ActionSlide16

Comment

Call-to-ActionSlide17

Ask questions

Call-to-ActionSlide18

Visit your site

Call-to-ActionSlide19

Use a coupon

Call-to-ActionSlide20

Be

creative

with

content.Slide21

Feature employeesSlide22

Behind the scenesSlide23

Sneak

peeksSlide24

New location openingsSlide25

Get customers to share their storiesSlide26

Repurpose contentSlide27

Thanks!

Questions

?

Get

in touch:

Twitter:

@

ryan_a_bell

Twitter:

@

AlessandraCo