In March of 2015 at SXSW Meerkat app debuted followed by the Periscope app A very brief history 10 million user accounts in 1st 4 months Data from httpsmediumcomperiscopeperiscopebythenumbers ID: 731072
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Slide1
Live streaming workshop
with Ryan Bell and Alessandra ColaciSlide2
In March of 2015 at SXSW,
Meerkat
app debuted,
followed by the
Periscope app.
A (very) brief historySlide3
10 million user accounts in 1st
4
months
.
Data from https://medium.com/periscope/periscope-by-the-numbersSlide4
Mobile made the difference in live
video
.
create
anywhere
easilySlide5
Users love
live
video.
It feels more
personal.Slide6
People spend
3x longer
watching live video
(compared to pre-recorded video) Slide7
Facebook users comment
10x more
on live videos than they do on non-live videos. Slide8
Many apps available for broadcasting.Slide9
Facebook
Live
“The big decision we made was to shift a lot of our video efforts to focus on Live.”
-Mark ZuckerbergSlide10Slide11Slide12
Be actively engaged with comments and questions on stream.Slide13
Use live video as an extension of existing or upcoming content.Slide14
Have a
clear
call-to-action of what you want users
to
do.
Call-to-ActionSlide15
Share the video
Call-to-ActionSlide16
Comment
Call-to-ActionSlide17
Ask questions
Call-to-ActionSlide18
Visit your site
Call-to-ActionSlide19
Use a coupon
Call-to-ActionSlide20
Be
creative
with
content.Slide21
Feature employeesSlide22
Behind the scenesSlide23
Sneak
peeksSlide24
New location openingsSlide25
Get customers to share their storiesSlide26
Repurpose contentSlide27
Thanks!
Questions
?
Get
in touch:
Twitter:
@
ryan_a_bell
Twitter:
@
AlessandraCo