Engagements CAN be short amp sweet Ian Cleary RazorCoast amp RazorSocial What is Twitter Slide 2 Newspaper Industry Your online presence is not just your website ID: 638893
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Slide1
Managing the Twitterverse“Engagements CAN be short & sweet!”
Ian Cleary
RazorCoast & RazorSocialSlide2
What is Twitter?Slide
2Slide3
Newspaper Industry…Slide4
Your online presence is not just your website
It is the
sum of everything
on the web
across all of your channelsSlide5
Your website is still your home…Slide6
Twitter is your extensionSlide7
The Power of TwitterSlide
7Slide8
Who shared it?Slide
8Slide9
The Most Complicated Tweet!
Who is sending it
Shortlink
Hashtag
Mention (i.e. include another user’s Twitter handle)Slide10
What value does it bring?Slide11
1. Interact with your customers
Your
customers are on Twitter
and
so should youSlide12
2. Get attention from JournalistsSlide13
3. Add People to Your FunnelSlide14
4. Sell Your productsSlide15
4. Sell Your ProductsSlide16
5. Create more awarenessSlide17
6. Become a Youtility – be rememberedSlide18
7. Learn from OthersSlide19Slide20
1. Use Buffer / Bulk buffer to Schedule Content
www.
BulkBuffer
.comSlide21
2. Use Hootsuite to Manage TwitterSlide22
Track relevant KeywordsSlide23
New column createdSlide24
Managing multiple platformsSlide25
Sending and Scheduling..Slide26
Lists Grouping Tweets togetherFollowing groups of peopleSlide27
Twitter ListsTwitter Lists - Tweets from a “group” of Twitter usersSlide28
Add People to the List28Slide29
3. Mention People to Get their AttentionSlide30
4. Use Manage FlitterFollow Influential People to get more FollowersSearch through
Twitter
profiles to find relevant people to connect
withFind influencers in your industry (travel bloggers, journalists, etc
)Slide31
5. Analyze Your Tweets with
TwitonomySlide32
7. Track Relevant HashtagsSlide33
8. Put Your Innovative Hat onCompetitions - Pub and Hotel #tweetandstay
uses a simple sweepstakes formula
Launch of a Pub – used hashtag
#1sttweeteats
to give away free meals and spread the word
Tweetups
with local businesses that are active on TwitterSlide34
CrackbirdOnly take bookings over TwitterInclude #
tweetseats
and you could get some free food
Answer customer queries
Generates a great buzz, followers are engagedSlide35
7. Find the best time to Tweet (Socialbro, Tweriod)Slide36
9. Join in on relevant TweetchatsSlide37
If all else fails…